Can I see Google's reason for a refused post?

Open the post. It lists the usual reasons and gives you Rewrite for Me for a safer version. Google shows its exact reason next to the post in the Business Profile manager.

Can I just send a refused post again?

Change the text or the photo, or use Rewrite for Me. The new version is approved like any post, and the refused copy is removed from Google before it goes out.

A post has said Publishing for a while. Is it stuck?

Usually not. Google reviews some posts before they go live, and the post is checked again automatically. If it cannot be confirmed in the end, it shows what happened and what to do.

Fix a Google Post That Did Not Go Out | EmbedMyReviews Documentation

A post that could not go out is never dropped silently. It shows a status, Google's own words when Google gave any, what happens next and who needs to act.

Look under Posts on the Needs Attention tab, or for every customer at once under Business -> Publishing on the Needs Attention tab.

Where to look

Posts, Needs Attention tab: failed, partly published and held posts of the last 30 days, channel problems, a used monthly limit and an unconfirmed time zone
The post page: the reason, Google's words, the next step and the post's History
Business -> Publishing, Needs Attention tab: the same across customers, with who connected each channel. The filters All, Posts, Connections, Limits, Autopilot and From Customers narrow the list
The Notices addresses of the location get an email when a post could not go out or a channel needs attention
Your daily summary email lists what is waiting, what could not publish and what needs attention across customers

The status words

Status	Meaning
`Writing`	AI is writing the draft
`Draft`	Saved, and not sent for approval yet
`Waiting for approval`	Sent to the approvers
`Changes requested`	An approver asked for changes
`Scheduled`	Released and waiting for its time
`On hold`	Hold All Posts is on at the location. It goes out when the hold is lifted, if that is within a day of its time
`Publishing`	Sent, and Google has not confirmed it yet
`Google is reviewing`	Sent, and Google is checking it
`Published`	Live on the profile
`Partly published`	Out on at least one of the post's channels. Its other channels are still on their way or need attention
`Waiting for the account owner`	For a channel where the platform has the account owner finish the post. Google Business Profile posts go straight to the profile and skip this step
`Needs attention`	Held until something is fixed. It goes out once it is
`Couldn't publish`	Failed. The post page says why and what to do
`Not approved by Google Business Profile`	Google refused the post under its rules
`Not published`	A refused post that someone chose not to publish
`Cancelled`	Cancelled before it went out
`Removed`	Taken down from Google. Your copy and its history stay
`Expired`	Nobody approved it in time

Causes and fixes

A post held because a business fact it uses changed, was removed or was reported wrong: check the post's details, then approve it again
A post held with This post goes out once it is approved. changed after its approval. Approve the current version

Shown as	What it means	What to do
`Google did not approve this post`	Google refused it under its posts policy and does not tell outside apps why	`Rewrite for Me`, `Edit Myself` or `Don't Publish`. It is never sent again unchanged (see below)
`The Google Business Profile connection needs to be reconnected`	The Google sign-in expired or was withdrawn	Reconnect Google under `Connect -> Integrations -> Sources`, or send the client a Customer Connect Link. Waiting posts then go out
`Google Business Profile does not allow posts to this profile right now`	The profile is unverified or suspended, or the account lost its Owner or Manager role	Fix what the message says. Posts go out again once it is fixed
`This profile no longer exists or is no longer connected`	The listing was removed, or the Google source was removed	Connect it again under `Connect -> Integrations -> Sources`
`Publishing is off for this customer` (you) or `This post is not going out right now` (customers)	Their plan does not include Publishing, or their subscription is not active	Switch Publishing on in their plan with `Open Their Plan`. The post waits until then
`This month's posts are used.`	The location reached `Posts per location per month`	Move it to next month, or raise the limit in their plan
`This profile reached today's posting limit`	Google's daily limit for the profile	Nothing. It goes out when the daily limit resets
`This offer ended before it could go out` or `This event ended before it could go out`	Its end date passed before its time	Change its dates, or delete it
`The photo was still being prepared` or `A photo on this post could not be prepared`	The photo was not ready when the post was due	`Try Again`, or choose another photo
`Google no longer has this post`	It was removed while Google was reviewing it	Edit the post if needed, then `Try Again`
`On hold with every post here`	Hold All Posts is on at the location	It goes out when the hold is lifted, if that is within a day of its time
`This post missed its time while it was held`	It waited more than a day past its time, for example while a connection was broken or a hold was on	Click `Reschedule`
`Google Business Profile did not accept the text`	Too long, a missing title or date, or something the post kind does not take	Edit the post and send it again
`Google Business Profile did not accept the photo`	The photo is too small, or a shape Google does not take	Choose another photo
`Google Business Profile says this post repeats an earlier one`	Google treats it as a duplicate	Change the text
`Couldn't reach Google Business Profile after several tries`	Google did not answer after several tries	Click `Try Again`
`It is not clear whether Google Business Profile received this post`	The request may have reached Google, but no answer came back	Check the profile first. If the post is there, retrying makes a second copy
`Waiting for Google Business Profile to accept more posts` or `Publishing is paused for a moment`	A short limit or pause	Nothing. It goes out by itself
`Something went wrong while publishing`	An unexpected error	Click `Try Again`. If it happens again, contact support with the code shown on the post

When Google does not approve a post

Google reviews posts after they are sent. When it refuses one, the post reads Not approved by Google Business Profile. Google does not tell outside apps why. Its reason is shown next to the post in the Business Profile manager, and the refused copy stays there until you decide.

Posts are most often refused for a phone number, an email address or a link in the text, words inside the photo, an offer without clear terms, a deal on a hotel profile, or wording Google treats as spam or repetition.

Rewrite for Me asks the writer for one safer version. It needs approval like any post
Edit Myself opens the post so you can change it
Don't Publish removes the refused copy from Google and keeps your copy and its history, as Not published
Sending a new version first removes the refused copy from Google, then sends the new one, so the profile never holds both
After a second refusal of the same post, Edit Myself is the way forward
If nobody decides, one reminder email goes out after 7 days, and after 14 days the post is closed and the refused copy removed
If Google reverses its decision and the post goes live, it is marked Published at the next daily check

Google: posts content policy

Autopilot pauses itself

After three posts in a row at a location are not approved by Google, Autopilot pauses there with Paused after several posts in a row were not approved by Google Business Profile. Check the reasons before you resume. The first post that goes live resets the count. Click Resume on Posts -> Autopilot once you have checked the reasons.

Nothing fails silently

Every failure has a status, a reason and a next step, on the post and in Needs Attention
A broken connection holds the posts that depend on it. They go out once it is fixed, unless they are more than 24 hours late
Client emails go to the location's Notices addresses. Problems only you can fix, such as plan options and limits, are shown to you and not emailed to the client
Your daily summary email covers posts waiting for approval, approval emails not sent, changes requested, posts that could not publish, what needs attention, and posts that expired without approval