Broadly vs EmbedMyReviews
Broadly alternative for agencies.
Own the review service. Keep the rest of the business running.
EMR lets agencies deliver a branded reputation service for $99/month across unlimited clients and locations. Broadly’s current offer also covers lead handling and other business services. Compare the work being replaced before comparing the monthly price.
14 days. No credit card. Custom domains, Local Search Grid and Sales Intelligence require a paid plan.
- $99 USD/month platform
- Unlimited clients and locations. Provider usage and payment fees are separate.
- Your agency brand
- Branding, custom domain and client access included on the paid plan.
- Your client plans
- Set your service prices. Connect Stripe or bill clients outside EMR.
Published by EmbedMyReviews · Updated · Sources and comparison method
Is the client replacing reviews—or the team answering the phone?
Broadly’s Conversations AI covers calls, messages and appointment handling, while its reputation product supports review management. EMR is a focused agency platform for the review side of that job. If a client depends on Broadly to capture enquiries, keep that service working while evaluating EMR. Your proposal should explain who handles new leads, who asks for reviews and who reports on the result.
Compare the full cost
A bundled business service is a different purchase.
Broadly’s current pricing page advertises its AI Workforce Package at $799/month, with receptionist, reputation, social, website and listings services. That is not a verified per-location agency reseller rate or a like-for-like review-only price. EMR’s platform is $99/month; price any other services you need separately.
EMR’s platform subscription
$99 USD/month
One subscription for unlimited clients and locations. At 50 locations, that is $1.98 per location before extra costs.
See EMR pricing and what’s included →- Confirm the actual offer
Broadly says new customers may have other onboarding pricing options. Ask for the package, location coverage and terms in writing instead of applying a headline figure to every client.
Broadly AI Workforce package pricing- Compare retained services
If the website, lead response or other services stay, include their continuing costs. The difference between two headline subscriptions is not automatically a saving.
Broadly Conversations AI- Check partnership terms
Broadly describes software integration and approved vendor partnerships. Confirm the arrangement available to your agency, including client access and branding, rather than assuming a standard white-label reseller licence.
Broadly partnerships and multi-location dashboard
What would the move cost your agency?
Use your actual Broadly monthly total and an estimate for EMR’s extra costs. All amounts are in USD. Calculated in your browser, without submitting a form.
Your EMR platform subscription
$99 / month
$4.95 per location at 20 locations, before extra costs.
Enter your monthly total and an EMR extras estimate to see the difference. We haven’t filled in a Broadly price or assumed your usage is free.
An estimate from your inputs, not a vendor quote. Excludes taxes, your team’s time, one-off work and paying for both platforms during the move. Check that both totals cover the same service.
How the calculation works
EMR monthly estimate = $99 + your estimated extras. Monthly difference = your Broadly total − EMR estimate. The 12-month figure multiplies that difference by 12, assuming those costs stay the same. Dividing $99 by your locations shows an effective platform cost, not a per-location price we charge.
Compare the same service on both sides. Include any CRM, listings, citation or specialist tools you would keep alongside EMR. A lower platform bill alone does not establish a saving for the full service.
Broadly vs EmbedMyReviews
A full agency toolkit, under your brand.
Use EMR to find prospects, deliver review and Google Business Profile services, and show clients what is changing in Maps and AI search. Build your packages around the tools below.
One platform. More to offer.
$99 USD/month · Unlimited clients and locations
These six tools are included in EMR’s paid platform alongside your branding, client portal and service plans. Set your own client prices and choose what each plan includes.
Provider usage and applicable payment fees are separate. Local Search Grid and Sales Intelligence require a paid subscription; other connection requirements are shown below. See pricing details.
Each platform has its own scope. “Confirm scope” means the reviewed documentation does not establish that specific workflow; it does not mean the feature is unavailable. Check product and package availability in your agency quote.
Tools to win clients, deliver services and report results
| What your agency needs | EmbedMyReviews | Broadly |
|---|---|---|
| Local Search Grid | Make Maps visibility part of your client service. Google Maps heat maps, competitor results, recurring scans and branded reports show where a business appears around its location. Paid plan. Connect your DataForSEO account and Google Maps key; usage costs apply. Explore Local Search Grid → | Published capability Broadly Local SEO includes a local search grid, reporting on up to 15 keywords and weekly keyword refreshes. Compare coverage, scan frequency and included location access with the service you plan to deliver. Broadly Local SEO |
| Google Posts | Deliver regular posts across client locations. Plan Google Business Profile posts in one workspace. Autopilot prepares recurring drafts, and clients can approve or request changes by email link before scheduled delivery. Every post needs a person’s approval and an authorised profile connection. AI drafting uses your connected provider. Explore Google Posts → | Published capability Broadly lists Google Business Profile among its supported social-content channels, and Social AI writes and publishes posts. Confirm Google-specific post types, scheduling and approval controls in your proposed Social AI package. Broadly Reputation AIBroadly Social AI |
| Sales Intelligence | Start sales conversations with a useful audit. Find prospects, share branded reputation audits with competitor comparisons, capture leads and manage your sales pipeline. Paid plan. Connect the providers needed for your audit and prospecting workflow. Explore Sales Intelligence → | Related capability Conversations AI captures incoming leads and books appointments through voice and messaging. Ask separately about discovering local-business prospects and generating agency sales audits; those are different from handling a client’s incoming enquiries. Broadly Conversations AI |
| AI Review Assistant | Help real customers put their experience into words. Customers answer guided questions, review and edit an AI draft based on their own experience, then choose to post it themselves. Enable it on the client plan and form, with an AI provider connected. Separate from business review replies. Explore AI Review Assistant → | Confirm scope Reputation AI promotes review collection and faster responses. The reviewed product page does not establish an assistant that helps customers write their own genuine reviews; request a demonstration of that specific customer-facing workflow. Broadly Reputation AI |
| AI Insights | Turn review feedback into a client action plan. Analyse sentiment, recurring themes and location trends, with recommendations, alerts and branded reports to support client conversations. Needs sufficient review text and a connected AI provider. Explore AI Insights → | Related capability Reputation AI promotes understanding customer feedback from one place. Ask to see the available AI themes, sentiment breakdowns and recommended actions, so you can compare analytical depth rather than the presence of an AI label. Broadly Reputation AI |
| Search AI | Add AI visibility to your reporting service. Track sampled AI answers, compare client and competitor mentions, and report weekly visibility trends under your agency brand. Requires OpenRouter. Samples are not a universal ranking in consumer AI apps. Explore Search AI → | Confirm scope Broadly Local SEO documents local ranking grids, keyword reporting and listings. Confirm whether a separate capability measures business recommendations and citations in AI answers; geographic search ranking and AI-answer visibility are different measurements. Broadly Local SEO |
The agency model and everyday workflows
| What your agency needs | EmbedMyReviews | Broadly |
|---|---|---|
| Primary service | A reputation platform your agency can package, brand and deliver. EMR feature details → | Reviews alongside broader local-business customer engagement services. Broadly Reputation AI |
| Agency pricing | One $99/month platform subscription for unlimited client locations; usage and applicable fees are extra. EMR feature details → | Published AI Workforce bundle; agency and portfolio terms need a direct conversation. Broadly AI Workforce package pricing |
| Client branding | Custom domain, branding and client plans on the paid plan. EMR feature details → | Public partner material describes integration and approved vendor options; verify your branding arrangement. Broadly partnerships and multi-location dashboard |
| Review workflow | Request reviews, monitor supported sources and respond on authorized Google/Facebook connections. EMR feature details → | Reputation AI focuses on collecting reviews, responding and understanding customer feedback. Broadly Reputation AI |
| Calls and enquiries | Keep reception, live lead conversations and appointment handling in another system. EMR feature details → | Conversations AI supports calls, SMS, web chat and other messaging channels. Broadly Conversations AI |
| Portfolio visibility | Manage clients and locations with branded reputation reporting. EMR feature details → | The partner programme describes a multi-location dashboard with comparative performance insights. Broadly partnerships and multi-location dashboard |
Also in your EMR workspace
More ways to use AI in your review service
Help customers write, give clients a consistent voice and turn feedback into content.
AI Review Responses →
Draft business replies from the review, rating and client context. Edit before publishing, or prepare an email response to private feedback.
AI provider usage is separate. Direct public replies need an authorised Google or Facebook connection.
Auto Respond →
Create AI or template reply rules for Google and Facebook by rating, organisation and location, with optional approval and paced replies to older unanswered reviews.
Enable access and connect Google or Facebook. AI uses your provider; approval is configurable.
AI Prompts →
Create agency response templates with review and business placeholders, and let clients use their own organisation-level prompts.
AI replies use your connected provider. Set prompt access through each client’s plan.
Social Share with AI captions →
Turn a genuine review into a branded image and draft an editable caption for Google, Facebook or Instagram, with platform-appropriate hashtags.
Uses your AI provider. Publishing needs a supported connection; Google posts require approval.
AI-assisted review form setup →
Generate questions and suggested answers from a business description, then edit the form before customers use it.
Uses your configured OpenAI or OpenRouter provider. Review the questions and suggestions before use.
Multilingual AI writing →
Write review replies, customer review drafts and social captions in the applicable language; configure Google post languages for each location.
Language options vary by feature. Uses your AI provider; review the generated text.
Connect AI assistants, APIs and your existing systems
Use live client data in your assistant and connect the workflows your agency already runs.
AI Hub (MCP): live client analysis →
Connect an MCP-compatible assistant to scoped reviews, contacts, campaigns, AI Insights and Google Business Profile metrics.
Needs a compatible assistant and scoped token. Read-only access and contact-data redaction are defaults. Assistant fees may apply.
AI Hub (MCP): controlled actions →
Let a permitted assistant prepare review replies and Google posts, organise review tags, and manage agency scan or provider workflows.
Enable write access and specific permissions. Review drafts and Google posts still need human approval.
REST API →
Connect your systems to reviews, organisations, locations, campaign invitations and Google Business Profile performance data.
Authenticated, scoped access and rate limits apply. Delivery and data providers need to be configured.
Agency API →
Provision customers, manage client plans, limits and credits, work with orders, and connect agency scanning and onboarding workflows.
Requires agency-owner authentication. Endpoint requirements, provider charges and payment fees apply.
Inbound webhooks →
Map customer details from a booking, CRM, form or sales event into an email or SMS review campaign, with a chosen delay.
Requires HTTP/JSON support, valid contact data, campaign eligibility and configured delivery.
Outbound webhooks →
Send review, organisation, location and Local Search Grid completion events to your external workflows.
Configure the endpoint and event scope. Grid events are agency-only; delivery retries apply.
CRM, booking and automation connections →
Connect supported business apps and use Zapier, Make, n8n or Pabbly workflows to feed review requests.
Setup and external subscriptions vary. Some connections use HTTP actions rather than native app modules.
Customer Connect Links →
Let clients connect a Google Business Profile or Facebook Page through a branded link without logging into the platform.
Clients still authorise Google or Facebook access. Links are scoped to a location and expire.
Package, deliver and prove your service
Choose your providers, repeat a good client setup and make the results visible.
Bring your own AI provider →
Connect OpenAI or OpenRouter and select supported models for response, writing and assistant workflows.
Your provider bills usage separately. Search AI specifically requires OpenRouter.
Email and SMS provider choice →
Use supported email and SMS accounts, assign providers by client, or use available built-in grey-label email and client mailbox connections.
Provider charges, sender rules and allowances apply. Built-in grey-label email requires a paid plan.
Onboarding Blueprints →
Reuse client setup packages containing forms, campaigns, widgets, response rules, AI prompts and social templates.
Assign the blueprint and complete each client’s provider and account connections.
Sales Agents →
Give sales staff separate access to assigned prospects, territories and customers, with optional Sales Intelligence and grid permissions.
Separate accounts for your sales team, with access controlled by their assigned permissions.
Client plans and agency billing →
Bundle reviews, publishing and AI analysis into your own tiers. Choose which features clients can access, set allowances and connect Stripe when you want to collect payments through the platform.
Stripe is optional; payment-processing fees apply.
Google Business Profile Performance →
Bring Google Business Profile interactions and search terms into the same client conversation as reviews and local visibility.
Requires an authorised Google connection and available Google data.
Branded dashboards and scheduled reports →
Share branded dashboards and schedule weekly, fortnightly or monthly PDF reports, including AI Insights and Search AI where enabled.
Report content depends on available data and enabled features.
EMR’s direct and automatic review replies require an authorised Google Business Profile connection or a connected Facebook Page. Other supported sources vary in what they can do. Check source coverage.
Before you choose
What matters for your agency
A review tool should not interrupt lead handling
Broadly’s Conversations AI is designed to capture enquiries and support appointment booking. Before moving the review service, trace the customer’s journey from first contact to completed job. Keep every handoff assigned to a working system and a responsible person. The comparison becomes much clearer when you know that EMR is taking over follow-up reviews while another service still handles the initial enquiry.
Decide who owns the customer-facing service
Broadly’s public partner programme describes integrations and vendor relationships. EMR gives your agency a paid platform with its own branding, client plans and reporting. Consider how much of the delivery you want to operate yourself. In the demo, ask who sets up a client, changes their requests, supports the user and explains the report. Price that work into the service you sell.
Test one completed job from end to end
Broadly promotes automation for repetitive customer-facing tasks. To evaluate a review-only move, use a completed job as your test case. Check the source of customer details, consent, send timing, review destination and any reminder. Then open the resulting client report. The aim is a dependable process your agency can repeat—not a large list of disconnected features.
EMR is worth a trial if…
- You want to sell and support a branded review service across multiple independent clients.
- Your clients already have reliable reception, website and customer-communication services.
- You want to choose providers and control client plans while keeping the platform fee predictable.
Broadly may fit better if…
- The local business wants lead handling and reputation work bundled into a wider service.
- Calls, messaging and appointment handling are central to the current client workflow.
- Your relationship is built around a Broadly integration or approved vendor partnership.
Deliver under your own brand
Your clients. Your service. Your workspace.
Use your domain and branding, give clients their own access, and build plans around the service you deliver. Your clients’ subscription prices are separate from your EMR platform subscription.
What else should I budget for?
Email, SMS, AI and data provider charges depend on your setup. Paid plans offer optional grey-label email from [email protected], subject to your client-plan limits. Your own sender identity uses your connected email provider. Stripe processing and applicable EMR billing fees apply to payments collected through the platform. Read the pricing details.
Plan the handover
Moving Broadly workflows to EMR
Separate the reputation change from the business’s front desk. Begin with a client whose lead-handling and website arrangements are fully understood.
Identify everything the client relies on
Record the website, phone numbers, forms, inboxes, appointments, listings and review processes in use. Give each service a destination and owner. Confirm what remains available under any retained agreement before changing the account.
Rebuild the job-to-review handoff
Identify where a job is marked complete and how customer details reach the request system. Test the intended integration or manual process with a small permitted sample. Verify consent, exclusions, message templates and timing before sending to real customers.
Prepare the branded experience
Set up the EMR client account, plan and relevant profile connections. Check the login, sender, widget and request link from a customer’s perspective. List printed QR codes and old web links so each destination can be updated where you control it.
Coordinate the pilot and billing
Pause duplicate review requests, verify the first report and confirm who answers new enquiries during the changeover. Review your actual cancellation and renewal terms. Keep the old reporting archive and validate supported data mapping before removing access.
Test one client before moving the rest
Changing management software does not itself delete reviews published on Google or other review sites. Available history, private feedback, reports, tags and campaigns need separate export and compatibility checks. EMR does not promise that every field or workflow transfers.
Migration assistance is included for subscribers. Scope and timing depend on the setup. Keep cancellation dates, consent and opt-outs in the handover plan, and pause old campaigns before activating replacements.
See what migration support covers →Questions about Broadly alternatives
Is Broadly still just a review-management product?
Its current offering is broader. The public AI Workforce package combines reviews with reception, social, website and listings services. If your client uses several of those, compare the complete replacement plan rather than treating the package as a standalone review licence.
Does Broadly offer an agency partnership?
Broadly lists software integration and approved vendor partnerships. Those descriptions do not establish one universal agency price or branding package. Ask for the exact partner arrangement available to you and compare the client experience with the one you intend to build in EMR.
Will EMR replace Broadly’s AI receptionist?
No. EMR is a reputation platform, not a replacement for the phone and messaging capabilities described by Broadly Conversations AI. Keep an appropriate reception and enquiry-handling service in place. You can evaluate review delivery separately from who answers the customer’s first call.
Can we move only the review service?
That may be a sensible scope, provided your agreements and integrations support it. Map which functions remain, test the replacement request process and calculate any continuing costs. A staged move lets you verify review delivery without assuming that every other service can be cancelled at the same time.
Is a switch guaranteed to reduce the client’s total bill?
No. Broadly’s advertised bundle and EMR’s platform cover different scopes. Include retained software, connected-provider usage, applicable payment fees and your delivery time. Use the client’s actual agreement and your proposed service costs to judge the business case.
Sources and how we compared
Published by EmbedMyReviews, one of the products compared. We checked the official pricing and product pages on 26 October 2026, then expanded the feature coverage on 27 October 2026. This is a comparison of documented features and pricing, not a hands-on benchmark or a quote for your agency. Product names belong to their respective owners. Confirm current terms and test the workflows you need.
- Broadly AI Workforce package pricing
- Broadly partnerships and multi-location dashboard
- Broadly Reputation AI
- Broadly Conversations AI
- Broadly AI Workforce scope
- EMR platform pricing and usage
- Broadly Local SEO
- Broadly Social AI
- EMR Local Search Grid
- EMR Google Posts
- EMR Sales Intelligence
- EMR AI Review Assistant
- EMR AI Insights
- EMR Search AI
- EMR pricing and trial details
See how your agency would work in EMR
Try a representative client, check your total costs and make the decision around the service you want to sell.
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