Comparison
EmbedMyReviews vs Broadly
Broadly is a direct-to-business customer engagement platform. EmbedMyReviews is built for agencies reselling the service under their own brand. That difference matters before pricing even enters the conversation.
- Pricing: $99/month flat, everything included
- Locations: Unlimited
- Annual cost (50 locations): $1,188
- White-label: Included
- Contracts: Month-to-month, cancel anytime
- Pricing: $249-449/month per location
- Locations: Per-location pricing
- Annual cost (50 locations): ~$209,400
- White-label: Not available
- Contracts: Month-to-month
Broadly and EMR are built for different buyers
Broadly's per-location model means your software cost scales linearly with every client you add. EMR stays flat at $99/month.
| Scale | EMR Annual | Broadly Annual |
|---|---|---|
| 10 locations | $1,188/yr | $41,880/yr |
| 50 locations | $1,188/yr | $209,400/yr |
| 200 locations | $1,188/yr | $837,600/yr |
Based on public Broadly pricing reviewed in March 2026. Vendor pricing and packaging can change, so verify current figures before using them commercially.
Feature Comparison
| Feature | EmbedMyReviews | Broadly |
|---|---|---|
| Monthly price | $99/mo flat | $249-449/mo per location |
| Locations included | Unlimited | Per-location pricing |
| Annual cost (50 locations) | $1,188 | ~$209,400 |
| Primary focus | White-label reputation for agencies | Direct-to-business engagement |
| White-label | Included @ $99/mo | Not available |
| Custom client billing | Included | Not available |
| BYOK model | Full control, zero markup | Not available |
| AI review responses | Included (BYOK) | AI drafting included |
| Sales Intelligence | Included | Not available |
| Search AI | Included | Not available |
| Local Search Grid | Included (BYOK) | Included on Pro+ |
| Webchat | Not included | Included |
| SMS campaigns | Unlimited (BYOK) | Included on Elite |
| Review sources | 67+ | Major platforms |
| Setup fee | $0 | ~$350 |
| Contracts | Month-to-month | Month-to-month |
The Verdict
Broadly is a solid direct-to-business engagement platform combining reputation management with webchat, payments, and email marketing. But it is built for individual businesses, not agencies. There is no white-label layer, no agency workflow, and the per-location model gets expensive quickly.
Choose EmbedMyReviews if:
- You're an agency managing multiple client locations
- You need white-label with custom domain and branding
- Predictable, flat-rate pricing matters for your business model
- You want Sales Intelligence, Search AI, and AI Review Assistant, which are outside Broadly's current scope
- BYOK for zero-markup API costs is important for your margins
- Custom client billing and sales agent dashboards are essential
Choose Broadly if:
- You're a single business (not an agency) wanting an all-in-one engagement tool
- You need built-in webchat for your website
- You want integrated payment processing and email marketing in one platform
- Per-location pricing isn't a concern because you only have 1-2 locations
14-day free trial. No credit card required.
Other Comparisons
Common questions
Popular niches agencies sell with EMR
Explore pricing, pitch scripts, and packaging for the verticals that close fastest.
If Broadly is the wrong model for an agency, EMR gives you a cleaner one.
$99/month flat. Unlimited locations. Full white-label. No setup fees.
No credit card required. Explore the platform for 14 days.
Switching platforms? Free migration support included.
Learn more: White-label review management software.