For agencies switching from ReviewTrackers
ReviewTrackers alternative for agencies.
Your brand. Your prices. Room to grow.
Win prospects with branded audits, then deliver reviews, Google posts, Maps reports and AI insights under your own brand. EmbedMyReviews gives your agency unlimited clients and locations for a $99 USD/month platform subscription, with white-label included.
14 days. No credit card. Provider usage and applicable payment fees are separate. Get help planning your move.
- One platform subscription
- Add clients and locations without a per-location platform fee.
- Your client experience
- Your branding, domain, client portal and reports.
- Your service, your pricing
- Create client plans and connect your own Stripe account.
Published by EmbedMyReviews · Updated · Official sources and comparison method. Custom domains, Local Search Grid and Sales Intelligence require a paid plan.
Agency economics
More locations. Same $99 platform subscription.
ReviewTrackers’ plans page describes location-based pricing, annual-billing wording and special partner rates. EMR’s platform subscription covers unlimited clients and locations. Usage and applicable payment fees are separate.
Use your actual agency quote to compare. White-label, message allowances and add-ons can change the answer.
EMR’s effective platform cost
- 10 locations
- $9.90per location / month
- 50 locations
- $1.98per location / month
- 100 locations
- $0.99per location / month
$99 divided by your location count. The subscription is $99 total each month in every example; these are not separate per-location plans. Extra costs are excluded.
What would the move cost your agency?
Use your actual ReviewTrackers monthly total and an estimate for EMR’s extra costs. All amounts are in USD. Calculated in your browser, without submitting a form.
Your EMR platform subscription
$99 / month
$4.95 per location at 20 locations, before extra costs.
Enter your monthly total and an EMR extras estimate to see the difference. We haven’t filled in a ReviewTrackers price or assumed your usage is free.
An estimate from your inputs, not a vendor quote. Excludes taxes, your team’s time, one-off work and paying for both platforms during the move. Check that both totals cover the same service.
How the calculation works
EMR monthly estimate = $99 + your estimated extras. Monthly difference = your ReviewTrackers total − EMR estimate. The 12-month figure multiplies that difference by 12, assuming those costs stay the same. Dividing $99 by your locations shows an effective platform cost, not a per-location price we charge.
What’s included, and what should I budget for?
Platform: $99 USD/month includes unlimited clients and locations, white-label and client billing tools. Twelve monthly payments total $1,188; there is no annual commitment. See full pricing.
Email: paid plans include optional unlimited grey-label sending from [email protected], subject to the limits you set for each client plan. Connect your own email account or provider for your own sender identity; its terms apply.
Provider usage: SMS, AI and data services use your connected provider accounts. Providers charge separately, with no EMR markup on that usage.
Client payments and delivery: Stripe processing and applicable EMR billing fees apply when collecting payments through the platform. Budget for your team’s time and any overlap with the old platform. Use the agency pricing worksheet for the wider service budget.
Built around the agency relationship
Sell your service. Make the platform yours.
The client buys from you. Your software should help you deliver a service they recognise as yours, from the first login to the next report.
Give clients a home under your brand
Use your domain, logo and colours across the client experience. Give each client access to the accounts and locations they need, while your team manages the service.
Explore the white-label setup →Package and price the service yourself
Create client plans with the features and limits you want to offer. Connect Stripe for client subscriptions, or assign plans while billing outside EMR. Your client price is separate from your platform subscription.
See client plans and billing →Build a workflow your team can repeat
Set up review requests, use AI to help with replies on supported sources, and schedule branded reports. Add Google Business Profile posts or Maps rank reports when they fit the service you sell.
See reporting for your clients →
What an agency customer says
Tom L. · EMR customer on G2
Read customer reviews on G2 →“As an agency, you have complete control over your clients, setting up subscriptions and making payments smoothly through Stripe.”
Excerpt from a general EMR review; not a ReviewTrackers migration testimonial.
ReviewTrackers vs EmbedMyReviews
A full agency toolkit, under your brand.
Use EMR to find prospects, deliver review and Google Business Profile services, and show clients what is changing in Maps and AI search. Build your packages around the tools below.
One platform. More to offer.
$99 USD/month · Unlimited clients and locations
These six tools are included in EMR’s paid platform alongside your branding, client portal and service plans. Set your own client prices and choose what each plan includes.
Provider usage and applicable payment fees are separate. Local Search Grid and Sales Intelligence require a paid subscription; other connection requirements are shown below. See pricing details.
Each platform has its own scope. “Confirm scope” means the reviewed documentation does not establish that specific workflow; it does not mean the feature is unavailable. Check product and package availability in your agency quote.
Tools to win clients, deliver services and report results
| What your agency needs | EmbedMyReviews | ReviewTrackers |
|---|---|---|
| Local Search Grid | Make Maps visibility part of your client service. Google Maps heat maps, competitor results, recurring scans and branded reports show where a business appears around its location. Paid plan. Connect your DataForSEO account and Google Maps key; usage costs apply. Explore Local Search Grid → | Related capability Local Search Rank is a published add-on for measuring a business’s local search influence. Confirm geographic grid detail, scan controls and the agency price in your proposal. ReviewTrackers plans and add-onsReviewTrackers Local Search Rank Checker |
| Google Posts | Deliver regular posts across client locations. Plan Google Business Profile posts in one workspace. Autopilot prepares recurring drafts, and clients can approve or request changes by email link before scheduled delivery. Every post needs a person’s approval and an authorised profile connection. AI drafting uses your connected provider. Explore Google Posts → | Confirm scope The reviewed Local Listings page describes listing management. Ask ReviewTrackers to demonstrate Google Business Profile post creation, scheduling and approvals if publishing is part of your agency service. ReviewTrackers local listings |
| Sales Intelligence | Start sales conversations with a useful audit. Find prospects, share branded reputation audits with competitor comparisons, capture leads and manage your sales pipeline. Paid plan. Connect the providers needed for your audit and prospecting workflow. Explore Sales Intelligence → | Confirm scope The agency page covers reputation services for acquiring and retaining clients’ customers. Confirm whether your package also includes agency prospect discovery, prospect audits and website lead capture. ReviewTrackers agency programme |
| AI Review Assistant | Help real customers put their experience into words. Customers answer guided questions, review and edit an AI draft based on their own experience, then choose to post it themselves. Enable it on the client plan and form, with an AI provider connected. Separate from business review replies. Explore AI Review Assistant → | Related capability ReviewTrackers documents AI-generated business responses to reviews. Confirm separately whether customers can receive help composing their own review; that is a different workflow from replying as the business. ReviewTrackers AI business review responses |
| AI Insights | Turn review feedback into a client action plan. Analyse sentiment, recurring themes and location trends, with recommendations, alerts and branded reports to support client conversations. Needs sufficient review text and a connected AI provider. Explore AI Insights → | Published capability Essential includes experience analysis and competitor insights. ReviewTrackers also documents sentiment analysis, giving agencies a corresponding option for interpreting customer feedback; confirm the analysis and reporting included in your quote. ReviewTrackers plans and add-onsReviewTrackers experience analysis and local ranking webinar |
| Search AI | Add AI visibility to your reporting service. Track sampled AI answers, compare client and competitor mentions, and report weekly visibility trends under your agency brand. Requires OpenRouter. Samples are not a universal ranking in consumer AI apps. Explore Search AI → | Confirm scope The plans page documents Local Search Rank for conventional local visibility. Confirm AI-answer monitoring separately, including business mentions, cited sources and the AI platforms covered in your package. ReviewTrackers plans and add-ons |
The agency model and everyday workflows
| What your agency needs | EmbedMyReviews | ReviewTrackers |
|---|---|---|
| Agency subscription | $99 USD/month for unlimited clients and locations. EMR feature details → | Location-based pricing; special partner rates available by enquiry. ReviewTrackers plans |
| White-label packaging | Your branding and custom domain included on the paid plan. EMR feature details → | White-label is available as a partner add-on. Confirm its scope and cost in your quote. Partner options |
| Managing client accounts | Client organisations, locations and access managed from the agency platform. EMR feature details → | Multi-tenant accounts for managing agency clients. Agency account tools |
| Review requests and replies | Email and SMS requests; AI replies through your connected provider. Reply support depends on the review source. EMR feature details → | Review requests, AI-assisted responses and automated Smart Response templates. Review-management features |
| Reporting and analysis | Client dashboards and scheduled branded PDF reports. EMR feature details → | Dashboards and reporting; customer-experience analysis and competitor insights in its Essential offering. Plan descriptions |
| Charging your clients | Custom client plans and connected Stripe billing; payment fees apply. EMR feature details → | Custom billing and tiered pricing listed among partner add-ons. Partner billing options |
Also in your EMR workspace
More ways to use AI in your review service
Help customers write, give clients a consistent voice and turn feedback into content.
AI Review Responses →
Draft business replies from the review, rating and client context. Edit before publishing, or prepare an email response to private feedback.
AI provider usage is separate. Direct public replies need an authorised Google or Facebook connection.
Auto Respond →
Create AI or template reply rules for Google and Facebook by rating, organisation and location, with optional approval and paced replies to older unanswered reviews.
Enable access and connect Google or Facebook. AI uses your provider; approval is configurable.
AI Prompts →
Create agency response templates with review and business placeholders, and let clients use their own organisation-level prompts.
AI replies use your connected provider. Set prompt access through each client’s plan.
Social Share with AI captions →
Turn a genuine review into a branded image and draft an editable caption for Google, Facebook or Instagram, with platform-appropriate hashtags.
Uses your AI provider. Publishing needs a supported connection; Google posts require approval.
AI-assisted review form setup →
Generate questions and suggested answers from a business description, then edit the form before customers use it.
Uses your configured OpenAI or OpenRouter provider. Review the questions and suggestions before use.
Multilingual AI writing →
Write review replies, customer review drafts and social captions in the applicable language; configure Google post languages for each location.
Language options vary by feature. Uses your AI provider; review the generated text.
Connect AI assistants, APIs and your existing systems
Use live client data in your assistant and connect the workflows your agency already runs.
AI Hub (MCP): live client analysis →
Connect an MCP-compatible assistant to scoped reviews, contacts, campaigns, AI Insights and Google Business Profile metrics.
Needs a compatible assistant and scoped token. Read-only access and contact-data redaction are defaults. Assistant fees may apply.
AI Hub (MCP): controlled actions →
Let a permitted assistant prepare review replies and Google posts, organise review tags, and manage agency scan or provider workflows.
Enable write access and specific permissions. Review drafts and Google posts still need human approval.
REST API →
Connect your systems to reviews, organisations, locations, campaign invitations and Google Business Profile performance data.
Authenticated, scoped access and rate limits apply. Delivery and data providers need to be configured.
Agency API →
Provision customers, manage client plans, limits and credits, work with orders, and connect agency scanning and onboarding workflows.
Requires agency-owner authentication. Endpoint requirements, provider charges and payment fees apply.
Inbound webhooks →
Map customer details from a booking, CRM, form or sales event into an email or SMS review campaign, with a chosen delay.
Requires HTTP/JSON support, valid contact data, campaign eligibility and configured delivery.
Outbound webhooks →
Send review, organisation, location and Local Search Grid completion events to your external workflows.
Configure the endpoint and event scope. Grid events are agency-only; delivery retries apply.
CRM, booking and automation connections →
Connect supported business apps and use Zapier, Make, n8n or Pabbly workflows to feed review requests.
Setup and external subscriptions vary. Some connections use HTTP actions rather than native app modules.
Customer Connect Links →
Let clients connect a Google Business Profile or Facebook Page through a branded link without logging into the platform.
Clients still authorise Google or Facebook access. Links are scoped to a location and expire.
Package, deliver and prove your service
Choose your providers, repeat a good client setup and make the results visible.
Bring your own AI provider →
Connect OpenAI or OpenRouter and select supported models for response, writing and assistant workflows.
Your provider bills usage separately. Search AI specifically requires OpenRouter.
Email and SMS provider choice →
Use supported email and SMS accounts, assign providers by client, or use available built-in grey-label email and client mailbox connections.
Provider charges, sender rules and allowances apply. Built-in grey-label email requires a paid plan.
Onboarding Blueprints →
Reuse client setup packages containing forms, campaigns, widgets, response rules, AI prompts and social templates.
Assign the blueprint and complete each client’s provider and account connections.
Sales Agents →
Give sales staff separate access to assigned prospects, territories and customers, with optional Sales Intelligence and grid permissions.
Separate accounts for your sales team, with access controlled by their assigned permissions.
Client plans and agency billing →
Bundle reviews, publishing and AI analysis into your own tiers. Choose which features clients can access, set allowances and connect Stripe when you want to collect payments through the platform.
Stripe is optional; payment-processing fees apply.
Google Business Profile Performance →
Bring Google Business Profile interactions and search terms into the same client conversation as reviews and local visibility.
Requires an authorised Google connection and available Google data.
Branded dashboards and scheduled reports →
Share branded dashboards and schedule weekly, fortnightly or monthly PDF reports, including AI Insights and Search AI where enabled.
Report content depends on available data and enabled features.
EMR’s direct and automatic review replies require an authorised Google Business Profile connection or a connected Facebook Page. Other supported sources vary in what they can do. Check source coverage.
Which fits your service?
Choose around the work you need to do
EMR is worth a trial if…
- You sell review management to local businesses and want a subscription that stays flat as you add locations.
- You want your own domain, branding, client plans and connected Stripe billing in one agency platform.
- Your clients need review requests, Google and Facebook replies, widgets and scheduled reports.
- You want to package Google Posts, Local Search Grid, AI Insights and Search AI as part of your recurring client service.
- You want Sales Intelligence audits and prospecting connected to the platform you use to serve clients.
EMR is built for agencies and operators serving clients. It is not a replacement for every enterprise customer-experience tool or listings network.
ReviewTrackers may fit better if…
- You need review sources or integrations that EMR does not support. ReviewTrackers advertises data from 100+ review sites in its Qualtrics marketplace listing.
- Your team relies on specific Experience Analysis or competitor-reporting measures. Compare those outputs with EMR’s AI Insights and visibility reports before changing the reporting clients receive.
- You need its local listings tools alongside reviews and your quote covers the required package.
- Your existing ReviewTrackers setup already delivers what clients need and the cost of changing exceeds the benefit.
These are fit considerations, not a claim that either product replaces every feature of the other. Test your must-have workflows with a real client setup.
Ownership, in context
Who owns ReviewTrackers now?
ReviewTrackers sits within the Qualtrics group through the acquisition chain shown here. Qualtrics’ 2026 transaction was the acquisition of parent company Press Ganey Forsta. Forsta’s company history records InMoment, including ReviewTrackers, among its acquisitions.
As of 26 October 2026, ReviewTrackers still publicly promotes an agency partner programme. The ownership change alone does not establish a change to your agency’s support or contract. Ask your account team to confirm the terms that apply to you.
June 2022
InMoment acquired ReviewTrackers.
May 2025
Press Ganey Forsta announced its acquisition of InMoment.
May 2026
Qualtrics completed its acquisition of Press Ganey Forsta.
Moving your client locations
How to switch from ReviewTrackers to EMR
Start with one representative client. Confirm the sources, data and workflows you need before rolling out the rest of your locations.
Map your locations and requirements
List each client, location, review profile, integration and report they depend on. Check EMR’s source coverage and identify the features that must be tested.
Save records and check a sample export
Download available reports and data you need to retain. Ask support to check a sample for compatibility. Include contacts, opt-outs, private feedback and historical records in your handover checklist.
Connect one representative client
Obtain the required client permissions, connect supported review sources and test what history appears. Check replies, alerts, client access and reports before adding the next batch.
Rebuild the client experience
Set up branding, supported campaigns, widgets and client plans. Custom-domain setup requires a paid subscription. Check printed QR codes: vendor-owned URLs may need replacing.
Switch sending in a controlled order
Check consent, opt-outs and the last request sent. Pause the old campaign before activating its replacement so customers do not receive duplicate review requests.
Roll out, verify and close the old account
Move remaining locations in batches. Confirm the required data is retained and workflows work, then follow your ReviewTrackers agreement’s cancellation and renewal terms.
Public reviews and account history are different
Switching management software does not itself delete reviews published on Google or other review sites. EMR reconnects to supported sources; the history available depends on the source. Private feedback, notes, tags, response history and campaign records need separate export and compatibility checks. We do not promise a complete transfer of every ReviewTrackers field.
ReviewTrackers’ official partner FAQ describes dashboard PDFs and CSV/PDF downloads from Ratings & Reviews. Confirm the options in your account and have EMR support check a sample. That partner-specific document does not establish an export of every private record.
Migration support is included for subscribers at no extra charge. Scope and timing depend on your setup.
Questions agencies ask before switching
Is EmbedMyReviews a ReviewTrackers alternative for small agencies?
Yes, if you sell reputation services to clients and EMR supports the workflows and review sites you need. The $99 USD/month platform subscription includes unlimited clients and locations, white-label and client billing tools. Provider usage and applicable payment fees are separate. Test a representative client before switching.
Does ReviewTrackers offer white-label software for agencies?
Yes. Its agency partner page lists white-label among its add-ons, alongside multi-tenant client management and custom billing options. Ask ReviewTrackers for the branding scope and price in your partner package. EMR includes branding and custom-domain setup in its paid subscription.
Is EMR cheaper than ReviewTrackers?
That depends on your actual ReviewTrackers partner quote and the service you need. EMR’s platform is $99 USD/month, or $1,188 over 12 monthly payments. Compare both options with required add-ons, provider usage, payment fees and delivery time included. We do not claim a guaranteed saving.
Can all my ReviewTrackers locations move to EMR?
EMR does not impose a per-location subscription charge or location cap. Whether each location can be migrated depends on its sources, permissions, integrations and required data. Check a sample with support, then roll out in batches. Unlimited locations does not mean every historical field or workflow transfers automatically.
Will switching remove my Google reviews?
Switching management software does not itself remove reviews published on Google. EMR connects to the supported source with the required permissions. Available history depends on the source connection; private feedback, account notes and historical reports need separate checks.
Can I test EMR before cancelling ReviewTrackers?
Yes. EMR offers a 14-day trial with no credit card required. Custom domains, Local Search Grid and Sales Intelligence require a paid plan. Test the features your clients need, avoid duplicate campaign sending and check the notice period in your current agreement before cancelling.
Sources and how we compared
We checked the original product, pricing and acquisition sources on 26 October 2026 and expanded the feature comparison on 27 October 2026. This comparison is published by EmbedMyReviews, one of the products being compared. It is based on public documentation, not a hands-on benchmark of ReviewTrackers or a quote for your agency. Confirm current terms with each provider.
- ReviewTrackers plans and add-ons
- ReviewTrackers agency programme
- ReviewTrackers review-management features
- ReviewTrackers customer-experience analytics
- ReviewTrackers competitor analysis
- ReviewTrackers local listings
- Qualtrics ReviewTrackers integration
- ReviewTrackers export guidance (partner FAQ, PDF)
- InMoment acquires ReviewTrackers, June 2022
- Press Ganey Forsta / InMoment announcement, May 2025
- Forsta acquisition history, including InMoment and ReviewTrackers
- InMoment confirms it is part of Press Ganey Forsta
- Qualtrics completes parent acquisition, May 2026
- ReviewTrackers Local Search Rank Checker
- ReviewTrackers AI business review responses
- ReviewTrackers experience analysis and local ranking webinar
- EMR Local Search Grid
- EMR Google Posts
- EMR Sales Intelligence
- EMR AI Review Assistant
- EMR AI Insights
- EMR Search AI
- EmbedMyReviews pricing and trial details
- EMR source connections and reply limitations
Put your agency workflow to the test
Try the review workflow with one client, check your full costs and decide whether EMR fits the service you want to sell.
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