White-label Google Business Profile (GMB) management for agencies
White-label GMB management means your agency handles the ongoing work on each client's Google Business Profile, under your own brand. Many people still call it GMB, after its old name, Google My Business. EmbedMyReviews is the software for it: AI-drafted Google posts clients approve from an email link with no login, reviews and replies, performance metrics and Google Maps rank grids. Unlimited clients, $99/month flat.
Your team does the work from one agency login, for every client and location. Clients connect Google from a link, approve posts from their inbox and get reports with your logo.
Posts approved by email
Autopilot drafts Google Business Profile posts from facts each business confirmed. Clients approve from an email link. No account, password or seat.
Reviews, replies, rankings
Reviews from Google, Facebook and 65 more sites. Replies that publish to Google and Facebook. Performance metrics and Local Search Grid rank maps.
One flat price
$99/month for unlimited clients and locations. AI and rank data run on your own keys, paid at cost.
14-day free trial. No credit card required.
Built for
Agencies that sell GBP management under their own brand
Agencies that sell GBP management as a monthly retainer and do the work in-house.
Resellers with many clients, who want one price that stays flat as they grow.
Multi-location brands that want every location's posts, reviews and rankings in one place.
What your team runs
The recurring GMB management work, in one place
Google Business Profile posts: updates, offers and events, drafted by Autopilot and approved by the client.
Reviews and replies: review sync, alerts, AI Review Responses and auto-respond.
Results: performance metrics, Local Search Grid rank maps and branded reports.
Profile details such as hours and address stay in Google's own Business Profile, where the owner or a manager edits them. The Google Business Profile optimization checklist covers that side.
Google Business Profile tools for every client, in one platform
These are the tools your team uses every week, for every client, under your brand.
Google Business Profile posts
Updates, offers and events on a calendar for every client location.
Autopilot
Plans and drafts each location's next post from facts the business confirmed. Weekly, fortnightly or monthly.
Approval by email link
Clients Approve All, Edit and Approve or Request Changes. No login.
Review sync
Reviews from Google, Facebook and 65 more review sites, with email or Slack alerts.
AI Review Responses
On-brand reply drafts on your own AI key, published to Google and Facebook.
auto-respond
Rules reply to new reviews by star rating and source, with optional approval by email.
Performance metrics and reports
Call clicks, direction requests, website clicks, impressions and search terms, in dashboards and branded PDF reports.
Local Search Grid
Google Maps rank at every pin across the client's area, with competitors.
Search AI (AI visibility)
Whether ChatGPT, Gemini and Perplexity mention each client, checked weekly.
Customer Connect Links
Clients connect Google from a link, with no login to your platform.
Custom plans and billing
Client plans on your own Stripe account. Each feature on, offered as an upgrade, or hidden.
Team roles and sales agents
Roles decide who writes, approves and publishes posts. Sales agents get their own login.
Every GMB tool on this page is in the same $99/month plan.
Posts your clients approve by email
Autopilot plans each location's next post, drafts it from facts the business confirmed and adds a real photo when there is one. Then the post goes to the client for approval.
- Updates, offers and events, on a calendar for every client location.
- Approvers need no account, password or seat. Up to 10 per location.
- Approve All, Edit and Approve or Request Changes, from the email link.
- A reminder goes out about 24 hours before a post that is still waiting.
- Hold All Posts holds every post at a location, approved ones included, until you lift it.
- Photo Location tags each post photo with the business's town, name and services.
- Draft posts from Claude or ChatGPT through your AI Hub. A person still approves every post.
- AI drafts run on your own OpenAI or OpenRouter key, at cost.
See how Google Business Profile posts work, and how Autopilot plans each one.
Reviews, replies and performance metrics in one place
Each client's reviews, replies and Google numbers sit next to their posts, under your brand.
Reviews
- Google, Facebook and 65 more review sites in one inbox per client.
- Email or Slack alerts for new reviews, by star rating and source.
- Ask every customer for a review with review campaigns by email and SMS.
Replies
- Replies publish to Google and Facebook.
- AI Review Responses drafts on-brand replies on your own AI key.
- auto-respond replies to new reviews by your rules, with optional approval from an email link.
- Work through old unanswered reviews, up to 100 replies a day.
Performance metrics
- Call clicks, direction requests, website clicks and impressions, synced daily.
- Impressions split by Search and Maps, desktop and mobile.
- Monthly search terms, split into branded and discovery.
- About 18 months of history from the first sync.
- On each client's dashboard and in the Summary report.
Draft replies with AI Review Responses, set rules with auto-respond, ask for more reviews with review campaigns and see every supported review site. Metrics come from a verified listing connected by Google sign-in, with Owner or Manager access.
Show each client where they rank on Google Maps
Local Search Grid checks a client's Google Maps rank at every pin across their area and maps it in colour, with the competitors around them. Rerun it on a schedule to show each client what changed.
- Pins in rings around the business: a 5x5 grid is 91 points.
- The top 20 Google Maps results on mobile at every pin.
- Scans weekly, every two weeks or monthly, for several keywords.
- Competitors at every pin, with average rank and top 3 counts.
- A branded share link and PDF for each client.
- Your team runs the scans. Clients get the share link.
- Runs on your own DataForSEO login and Google Maps key.
- Part of the paid plan. It switches on when your trial converts.
Search AI (AI visibility)
Each week, Search AI asks ChatGPT, Gemini and Perplexity the questions customers ask and checks whether each client is named.
It shows a 0 to 100 mention score and how the client compares with up to 5 competitors you choose. It runs on your own OpenRouter key.
See Local Search Grid, how scan points are counted and Search AI. Selling rankings as their own offer? Read about white-label local SEO.
Clients connect their Google profile from one link
Send a Customer Connect Link. The client signs in with the Google account that owns or manages their profile and picks their locations. They never log in to your platform.
Prefer direct access? The client can add your agency's Google account as a Manager in Business Profile, and you connect the profile yourself. Compare the two ways to get access.
Read how Customer Connect Links work, or set up Google posts with no client login from start to finish.
- The connect page names your agency.
- Single use, valid for 7 days. Send a new one any time.
- Send it when you create the client, or copy it from the connect screen.
- Reviews start syncing as soon as the profile is connected.
- Sales agents can send links to their own clients.
- The same link type connects Facebook pages.
- 1
Connect by link
The client signs in with Google and picks their listing.
- 2
Approve by email
Approve All, Edit and Approve or Request Changes.
- 3
Pause by email
Pause Autopilot from any approval email.
Connect by link. Approve by email. Pause by email. Your client never needs a login.
Your brand on the portal, approvals and reports
White-label Google Business Profile management works when clients deal with your agency. These are the places that carry your brand.
Client portal
Your logo and colours. Clients log in on your own domain, which you connect once your trial converts to paid.
Post approvals
Approval pages and approval emails show your name and logo.
Client emails
Sent through the email provider you connect, under your name.
Customer Connect Links
The page the link opens names your agency.
Reports
Scheduled PDF reports and Local Search Grid share links carry your logo, name and colours.
Billing
Clients pay you, on your own Stripe account.
See every white-label feature, how to add your own domain, and the wider white-label reputation management offer.
Sell GBP management at your own price
You set the price and own the client relationship. EmbedMyReviews stays one flat cost behind every client you add.
Done for you
Your team runs it
Your team writes and schedules every post. The client sees no post screens. Approvers still get approval emails.
Done with you
The client approves
The client sees the posts, approves them and uploads photos.
Self-serve
The client posts
The client writes, schedules and approves posts within their team role.
- Turn Publishing, Autopilot, auto-respond and Search AI on, offer them as an upgrade, or hide them, per client plan.
- Set monthly allowances per location: posts (unlimited by default) and AI drafts (30 by default).
- Bill clients through custom plans on your own Stripe account.
- Sell GBP management as a monthly service from the Services page in each client's portal.
- Give sales agents their own login to sign up clients.
- Team roles decide who writes, approves and publishes posts.
Bill clients with custom plans on your own Stripe account, or sell GBP management as a monthly service from each client's portal. Add team roles and sales agents as you grow.
White-label GMB services or software you run?
A done-for-you white-label GMB service does the work, and you resell it. Merchynt, for example, describes its offer as "Done-for-you Google Business Profile management you can resell under your own brand." Its page lists no prices and asks agencies to fill out a form for agency pricing, as of October 2026.
EmbedMyReviews is GMB management software your team runs. AI drafts the posts and clients approve them by email, so the delivery, the client relationship and the margin stay with your agency. The price is published: $99/month flat for unlimited clients.
A done-for-you service fits when
- You want another team to do the work for you.
- You want a finished service to resell as it is.
Software you run fits when
- You want to keep the delivery and the margin in-house.
- You run many clients and locations and want one flat cost.
- You want clients approving posts from their inbox.
- You want reviews, replies, rank tracking and reports in the same place.
Looking at AI posting tools too? Read EmbedMyReviews vs Merchynt Paige.
How white-label GMB management works in EmbedMyReviews
From a new client to their first approved post.
- 1
Brand your platform
Add your logo, colours and company name. Connect your own domain once your trial converts to paid.
- 2
Add a client
Create the client and email them a Customer Connect Link in the same step.
- 3
Connect Google
The client signs in with Google and picks their locations. Reviews start syncing straight away.
- 4
Turn on Publishing and Autopilot
Confirm the business facts, then set the voice, the schedule and who approves.
- 5
Clients approve by email
Every post waits for a person to approve it before it goes to Google.
- 6
Reply, track and report
Reply to reviews, run Local Search Grid scans and send the Summary report on a schedule.
One flat price for unlimited clients and locations
$99/month flat, whether you run 5 profiles or 500.
- $99/month flat. Unlimited clients and locations.
- No per-location or per-profile fee.
- Posts and approvals have no limits from us.
- AI drafts and replies on your own OpenAI or OpenRouter key, paid at cost.
- Local Search Grid on your own DataForSEO login and Google Maps key.
- 14-day free trial, no credit card. Local Search Grid and your custom domain switch on when the trial converts to paid.
AI and rank data run on BYOK (bring your own keys). See everything in the plan.
Read next
Google Business Profile optimization checklist
The profile work, step by step, for every client.
Google Business Profile posts
Autopilot, approvals by email link, Hold All Posts and Photo Location.
White-label local SEO
Local Search Grid rank tracking under your brand.
White-label reputation management
Reviews, replies, widgets and campaigns under your brand.
EmbedMyReviews vs Merchynt Paige
Reselling Paige per profile vs selling your own product, side by side.
Pricing
$99/month flat for unlimited clients and locations.
"EmbedMyReviews is SAAS which is well-coded and designed to help agencies succeed with ORM. Top that off with a very transparent and responsive founder and team dedicated to sustainable growth. A breath of fresh air in a crowd of mediocrity."
Adil Vellani
via Google
White-label GMB management FAQ
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.