What is white-label local SEO software?

It is software your agency uses to deliver and report on local SEO under your own brand. EmbedMyReviews combines Google Maps rank grids, Google Business Profile posts, review campaigns, replies and branded reports. Your team runs the service and sets the client price.

Is EmbedMyReviews a good fit for a local SEO agency?

EMR is built for agencies that want rank tracking, review management, Google posts and client reporting under one brand, with a flat platform subscription. It works alongside your tools for technical audits, citations, link research and website optimization.

Does the local rank tracker measure Maps or organic search results?

Local Search Grid measures mobile Google Maps results at each point in the service area, recording the top 20 businesses. It does not track the website’s organic blue-link positions or the local pack shown on Google Search. Keep a separate tracker if your client reporting needs those results, and label each measure clearly.

Can I scan service-area businesses and multiple locations?

Yes. Local Search Grid supports storefronts and service-area businesses, including businesses with hidden addresses. Configure the coverage area for each business, add keywords and move or disable pins to match the territory you need to track.

What does the $99/month plan include?

The platform subscription covers unlimited clients and locations, white-label controls and the EMR tools described here. Paid plans include optional free unlimited grey-label email from hello@reviews.email. You can instead use your own branded sender or supported client mailbox. SMS, AI, rank scans and any own-provider email charges are separate.

Can I try the Local Search Grid for free?

The 14-day EMR trial needs no credit card. Local Search Grid unlocks when your paid plan starts and requires your own DataForSEO account and Google Maps key. You can start the paid plan during the trial and keep your setup.

Can clients see rankings without logging in?

Yes. Share a branded results link with no login. You can also assign scans to a client location and enable Local Rankings in their dashboard. Google posts can be approved from an email link without a platform login.

How often should an agency run scans?

Choose a schedule that matches the work and reporting you sell. EMR supports weekly, every-two-weeks and monthly scans. Keep the keyword set, pins and area consistent so changes are interpretable. More frequent scans add observations and provider cost; they do not improve rankings by themselves.

Does EMR replace my existing SEO tools?

EMR handles the recurring local visibility and reputation work. Keep your existing tools for technical SEO, keyword research, links and citations, and manage profile details such as categories and opening hours in Google Business Profile. EMR supplies software rather than a done-for-you SEO fulfillment team.

Built for local SEO agencies

White-label local SEO software for agencies

Run Google Maps rank tracking, Google Business Profile posts and review campaigns under your agency’s brand. Give every client a clear view of their local visibility, with one platform for the recurring work and branded reports.

Start Free Trial View Pricing

$99/month · Unlimited clients and locations · Provider usage billed separately

14-day trial, no credit card. Local Search Grid unlocks when your paid plan starts.

Written by Mannie Gill, Founder & Lead Developer at EmbedMyReviews. LinkedIn

What your agency can deliver with EMR

Manage the recurring local SEO work in one platform, with your brand on the client experience.

Google Maps rank tracker

Track multiple keywords across a service area, with recurring scans, competitor results and a timeline of ranking changes.

Review campaigns and replies

Send email and SMS requests and manage reviews in one inbox. Publish replies to connected Google and Facebook sources, with AI drafts and auto-respond options.

Google Business Profile posts

Create updates, offers and events. Autopilot drafts from the business’s confirmed facts; clients approve from an email link without logging in.

Client access and branded reporting

Use your logo, colors and domain for the client portal. Share branded grids and schedule PDF reports around the service you sell.

Business Profile performance

Review call clicks, direction requests, website clicks and profile impressions alongside your service activity. Search-term data gives you another view of how people discover the business.

AI visibility alongside local search

Search AI samples responses from AI models through your OpenRouter account to track client mentions and competitors. Keep this separate from Google Maps rankings.

Keep your existing tools for website optimization, citations and links. Manage profile details such as categories and opening hours in Google Business Profile. EMR brings the recurring reviews, posts, tracking and reporting alongside that work.

If your client contract also includes distributing business details across directories, plan that separately. Our Yext comparison for agencies explains the difference between listings distribution and the reputation service you deliver in EMR.

Why one ranking number misses the local picture

A client can appear near its address and struggle elsewhere in the service area. Local Search Grid checks mobile Google Maps results at each pin, showing the position in the top 20 or 21+ when the business is outside that depth.

Choose the business, keywords and coverage area. Move or disable pins to match the market you serve. Compare competitors at each point and use the timeline to see what changed.

Your brand on the client report

Share a branded results link without a client login.
Export a map image or a white-label PDF in supported interface languages for the monthly meeting.
Assign scans to a client location and enable Local Rankings in their dashboard.
Run scans weekly, every two weeks or monthly.

See the Local Search Grid walkthrough

Example agency follow-ups

Grid patterns and the agency follow-up they call for
What you see	Your next step
Strong near the address, weaker farther out	Check whether those distant areas are part of the service promise. Inspect the businesses winning there and review the client’s relevant services and location information before expanding the campaign.
One service keyword is weak across the map	Check the profile’s categories and services, and whether the website clearly covers that service. Compare the businesses appearing for that keyword instead of relying on the overall average.
Rankings improve but inquiries stay flat	Review profile call clicks and website clicks alongside the client’s lead records. Check whether the tracked queries match the services they want to sell and whether the website gives visitors a clear next step.

Keep the keywords, active pins and coverage area consistent between scans. A wider radius changes the comparison; use a separate scan when exploring a new market.

Google describes relevance, distance and prominence as the main local-ranking considerations. Pair the map with profile call clicks, website clicks and the client’s lead records. Each scan is a snapshot, not every searcher’s personalized result.

For the work behind the report, use our Google Maps SEO guide and Business Profile optimization checklist.

How to run the service, from setup to the monthly report

Give each client a clear scope, a repeatable routine and a next action.

Before onboarding, use local SEO prospecting reports to assess a potential client’s reviews and competitors. Turn the findings into a specific service proposal, then set the baseline for the work they agree to.

01 · Onboarding
Set the baseline
Add the client’s business, choose the keywords and coverage area, and run the first grid using your DataForSEO account and Google Maps key. Connect the client’s Google Business Profile separately for reviews, posts and performance metrics.
Set up the first ranking grid
02 · Between reports
Deliver the recurring work
Schedule review requests after real customer experiences, manage replies and prepare Google posts for client approval. Use the same grid configuration for recurring scans.
See posts and client approvals
03 · Client review
Explain the next action
Share the ranking map, review activity and profile metrics. Explain the areas that improved, the ones that need attention and the specific work planned for next month.
Explore branded reporting

Your white-label MCP server

Run local SEO workflows from your AI assistant

Connect an MCP-compatible AI assistant to EMR’s AI Hub on your agency’s domain. Prepare client updates and recurring tasks from live account data, without copying figures between dashboards and a chat.

Explain what changed. Compare ranking snapshots and competitors, then pull Business Profile call clicks, website clicks and search terms for the client review.
Keep tracking on schedule. Create, rerun and schedule Google Maps grids through your agency-owner connection.
Prepare the next action. Draft review replies and Google posts for a person to approve before publishing.

You choose each connection’s access. Write actions need explicit permission; Local Search Grid tools are restricted to the agency owner.

Explore the white-label AI Hub and MCP server

"The best white label reputation management platform out there! The support & community is unmatched, and you feel like a part of the ongoing development journey. Highly recommend!"

Archie

via Google

5.0 on G2

5.0 on Google

5.0 on Capterra

What your agency pays for local rank tracking

EMR is $99/month for unlimited clients and locations. Local Search Grid uses your DataForSEO account and Google Maps key. EMR adds no per-scan fee and sets no scan cap.

Plan your agency’s monthly scan budget

Choose your client locations, keywords and scan schedule. This estimates DataForSEO scan usage at $0.0006 per active pin per keyword, using the standard queue.

Client locations Keywords per location Scans per month Grid / active pins

Your monthly scan usage

$2.66

4,440 map checks × $0.0006

What would a separate rank tracker cost?

Already using EMR for your clients? Put its included rank tracker to work. Compare your scan usage with the monthly credit plan needed elsewhere.

Comparing against $2.66/month in additional EMR scan usage.

Local Falcon
Starter · 7,500 credits/month
Native white-label reports: $199.99/month Premium.
$24.99 / month
Save $22.33/month
Grid My Business
Growth · 7,500 credits/month
Also includes GBP posting, review tools and branded PDFs.
$29.00 / month
Save $26.34/month
Whitespark Local Ranking Grids
5,000-credit plan · 5,000 credits/month
Grid tracking; review-management tools are separate.
$20.00 / month
Save $17.34/month

Scan costs are additional to your EMR agency subscription. Savings assume you already use EMR and replace a separate tracker subscription. Other plans include their software and scan credits; existing unused credits may cover scans at no extra charge.

DataForSEO requires a $50 minimum top-up; unused balance carries forward.

How the comparison works

10 locations × 3 keywords × 4 runs × 37 active pins = 4,440 map checks. Each compared tool uses one credit per active point, keyword and scan. Grid layouts differ; this compares the number of checks, not identical maps or feature sets.

Monthly USD plans checked 14 October 2026. We select the first listed monthly plan with enough credits and supported locations. Annual discounts, one-off credit purchases, AI reports, taxes and other provider usage are excluded. When a published plan or verified grid limit does not cover your inputs, we show no saving.

Local Falcon’s lower plans cover tracking; native white-label reports require its $199.99 Premium plan. Grid My Business includes GBP posting, review tools and white-label PDF reports. Whitespark’s price is for Local Ranking Grids, a separate product from its review-management tools.

EMR uses a hexagonal grid: 3×3 has 37 pins and 5×5 has 91. This estimate uses all pins. Weekly schedules can run four or five times in a month; every-two-week schedules two or three. Disabled pins reduce usage.

EMR’s estimate uses DataForSEO’s standard Google Maps queue. The $50 top-up is prepaid balance, not an additional monthly charge. This estimate covers scan usage only; your agency subscription and other metered services such as SMS and AI are separate.

Why a 5x5 grid uses 91 scan points, and other grid costs

EMR’s grid labels represent rings around a central point, rather than square rows and columns. Five rings use 1 + 6 + 12 + 18 + 24 + 30 = 91 points. Each active point is a separate scan for each keyword.

DataForSEO cost per keyword for all active pins at the standard queue rate
Grid label	Active pins	One keyword, one scan
3x3	37	$0.022
5x5	91	$0.055
7x7	169	$0.101
9x9	271	$0.163
11x11	397	$0.238
13x13	547	$0.328
15x15	721	$0.433

How EMR calculates scan points

Price your client service around the scan schedule, review management, Google posts and reporting you deliver. Scan usage is one input; your team’s time and the scope of the retainer matter too. Use our agency pricing guide to plan the offer.