Cookie Policy | EmbedMyReviews

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, EmbedMyReviews LTD) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as essential or strictly necessary cookies. Other cookies are optional and are used for analytics, marketing, support chat, and referral attribution. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

Advertising cookies

These cookies help us measure campaign performance and understand which marketing channels are working. If you do not consent to marketing cookies, those scripts should not load.

We currently use Facebook Pixel for marketing attribution. If enabled, Facebook may set cookies such as _fbp to help measure advertising performance.

Analytics cookies: DataFast

DataFast loads on our public marketing website only after you accept the analytics category. It measures page visits, referral sources, campaign parameters, approximate location, browser and device information, returning visits, outbound links and selected interactions such as trial-link clicks and pricing-section views. Visitor and session identifiers are pseudonymous, not fully anonymous.

datafast_visitor_id: recognises the same browser on returning visits; up to 1 year.
datafast_session_id: groups activity into a visit; 30 minutes, renewed by activity.
datafast_visitor_first_seen_at and datafast_visitor_session_count: support new and returning visitor analysis; up to 1 year.

These first-party cookies are set on embedmyreviews.com. DataFast also uses session storage to avoid duplicate pageviews; it lasts for the browser tab session. Cookie lifetimes are separate from retention of analytics already received by DataFast.

You can withdraw analytics consent through Cookie Preferences in the footer. We then clear DataFast cookies and reload the page to stop its active tracking code. Rejecting analytics does not prevent you from using the website. See DataFast's Privacy Policy for information about the provider.

Support and referral tools

We use Crisp for live support chat and Tolt for affiliate referral attribution. Tolt loads only after you accept the affiliate category. Crisp currently loads automatically to make support available and may use its own session cookies.

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information:

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:

EmbedMyReviews LTD
124 City Road
London, EC1V 2NX
United Kingdom