Sales Intelligence: Your 24/7 Research Team
Written by Mannie Gill, Founder & Lead Developer at EmbedMyReviews. LinkedInUpdated
Find, qualify and close new reputation management clients with AI-powered prospect reports, LLM visibility testing, competitor benchmarking, smart lead scoring, and a built-in pipeline. Bring a specific finding to the sales conversation and show the prospect what your agency can do about it.
Reports are automatically translated into 27 languages. Fully white-label with your agency branding. Available to your sales agents. Every lead gets an Opportunity Score, so your team works the strongest prospects first.
This is what your prospects see
A real, interactive Sales Intelligence report for a plumbing business. Trust score, competitor analysis, Google Maps ranking, and AI visibility across ChatGPT, Gemini, and Perplexity, all branded with your agency's logo and colours. This is the kind of report agencies use in real sales conversations.
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Generate a report with your logo, colours and CTA, ready to share in a sales conversation. Data and AI usage go directly to your connected providers, with no EMR per-report fee.
The problem
Cold outreach is broken
You spend hours researching businesses, crafting generic pitches, and hoping something sticks. Most prospects ignore you because your message doesn't resonate with their specific situation. You're one of dozens of agencies reaching out with the same "we can help" pitch.
The solution
Lead with proof, not promises
Sales Intelligence brings the research into one report. Each prospect report brings together an EMR Trust Score, competitor comparisons, sampled AI visibility and suggested next actions. When you reach out with this level of insight, you do not sound like another salesperson. You sound like someone who already understands the business.
Everything in a reputation audit report
Choose Full Analysis for AI visibility and sentiment alongside reputation data, or Budget Reports for lower-cost research without those AI checks. Both are fully white-label in 27 languages.
Trust Score
EMR’s 0–100 assessment of the report’s review and visibility data, with a breakdown you can discuss. It is an internal assessment, not a Google ranking score.
Gap Analysis
Exactly what the business needs to improve. Missing review platforms, response rate gaps, and low-hanging fruit opportunities.
Market Position
Where the business ranks vs their top 3 local competitors. Side-by-side comparison that makes the gap crystal clear.
AI Visibility
See whether the business is mentioned in the sampled ChatGPT, Gemini and Perplexity answers. Check the prompts and responses before presenting the finding.
Review Sentiment
AI-powered deep sentiment analysis of existing reviews. Common complaints, praise patterns, and what customers really think.
Competitor Breakdown
Top 3 competitors the business needs to beat. Rating comparison, review volume, response rates, and visibility gaps.
Action Items
Specific, prioritized recommendations to improve their online presence. Becomes your service proposal's roadmap.
Revenue Opportunity
An estimated revenue opportunity to discuss with the prospect. Check the assumptions against their capacity and sales records; the estimate is not measured lost revenue.
AI Visibility Testing: the feature that gets attention fast
Show prospects how their business appears in sampled AI recommendations for local questions. The report runs checks with the configured models through OpenRouter and records their answers. Use those observations alongside reviews and Google Maps results; they do not reproduce every result someone sees in a consumer AI app.
Use the actual question and answer in your pitch. A missing mention in one test is a useful finding to investigate; it does not establish that the business never appears or has lost customers.
- ChatGPT: does the business appear when someone asks for recommendations?
- Gemini: is Google's own AI recommending them?
- Perplexity: are they visible in AI-powered search?
AI Visibility Result
Illustrative results from three checks. Review each question and answer with the prospect.
Find prospects. Manage your pipeline. Close deals.
Sales Intelligence is not just a reporting layer. It also covers prospect discovery and pipeline management.
Keyword & Category Search
Find businesses by keyword ("Plumbers Brooklyn") or bulk-discover an entire niche ("All HVAC companies in Austin"). Smart filters by rating, review count, claimed status, and more.
Opportunity Score
Every lead gets a score from fixed rules based on its rating, review count, claimed status and website. Sort by it to prioritise research, then confirm need, budget and decision-making with the prospect.
Pipeline Management
Track every deal from discovery to close. Move prospects through stages such as Contacted, Qualified, Proposal and Won, with options for nurturing and pausing follow-up. Never lose track of a prospect again.
Territories
Save winning search formulas as territories. One-click re-run, success tracking, favorites, custom colors. Assign territories to sales agents for no-overlap coverage.
Email Discovery
Connect AnyMailFinder to automatically find business owner and decision-maker email addresses. Stop hunting for contact info. Get direct lines to the people who can say yes.
Sales Agent Access
Give your sales team their own logins. Agents can search prospects, generate reports, manage their personal pipeline, and track conversion metrics within assigned territories.
How agencies find and qualify reputation management leads
Sales Intelligence helps you research local businesses and build your own pipeline. You pay connected providers for searches and reports; you are not buying exclusive leads or guaranteed appointments.
1. Choose a service and territory
Search the business category and area your agency can serve. Start with a defined offer, such as a white-label reputation management service, so you know which gaps matter.
2. Check the prospect’s report
Confirm the business and location. Review the source data, competitor comparison and suggested actions. Choose one useful finding your team can explain, rather than sending an unexplained score.
3. Match the gap to your service
Offer a request or response workflow for a review-management gap. For a white-label local SEO service, use Local Search Grid to examine the relevant keywords and service area before proposing ongoing tracking.
4. Qualify the business conversation
Find out who owns the decision, what they already do and whether they want help. Agree the scope, budget and next step, then update the pipeline. A promising review profile is a reason to start a conversation, not proof of buying intent.
Your brand on every report
Prospects see your agency, never EmbedMyReviews. Customize everything from logo and CTAs to trust signals and success stories. Reports auto-translate into any of 27 languages.
Your Logo & Brand
Custom agency logo, colors, and branding on every report and shareable link.
Custom CTAs
Free Trial, Book a Demo, or Contact Us. Choose what prospects see at the bottom of every report.
27 Languages
Reports automatically translate into any of 27 supported languages. Sell internationally without translation overhead.
Shareable Links
Every report gets a unique link. Send to prospects, track views. No PDFs to email, no attachments to lose.
Proven strategies for closing clients
Four ways to turn prospect research into relevant agency outreach.
The Niche Domination Play
Pick a high-value niche (HVAC, dental, legal). Save it as a Territory. Generate reports for the top 20 opportunities. Reach out with personalized insights. Track qualified conversations and signed clients for each niche.
The AI Visibility Hook
Lead with the actual finding: "In this test, the answer mentioned these competitors but did not mention your business." Show the prompt and response, then discuss what to investigate alongside their review profile.
The Competitor Gap Attack
Find businesses ranked 2nd-5th in their market. Show them exactly what #1 has that they don't. Present a clear path to overtake competitors. Position your services as the bridge.
The Volume Play
Use Budget Reports for initial research at scale, then generate Full Analysis for interested prospects. Check provider usage on your first batch so you can budget the next campaign around the report options you use.
BYOK pricing. Choose the report depth. Keep the margin.
Connect your own API keys (DataForSEO + OpenRouter). Pay providers directly at wholesale rates. Zero markup from EmbedMyReviews. No credit packs to buy or expire.
The Budget Report example uses standard-queue rates, a nine-point report map and typical review retrieval; a cached business lookup can lower the cost. Full Analysis adds AI usage, which varies by model, tokens and searches. Extra search depth, priority processing and other lookups can change data charges. Check your provider usage; these are estimates, not fixed fees.
Sales Intelligence FAQ
Stop pitching. Start proving.
Sales Intelligence is included with every EmbedMyReviews subscription. $99/month flat. Generate unlimited reports at BYOK rates.
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