Grade.us vs EmbedMyReviews
Grade.us alternative for agencies.
Compare the full client experience, from request to renewal.
A review funnel is only one part of an agency service. EmbedMyReviews brings client accounts, branded reporting and service plans into a $99 USD/month platform subscription for unlimited clients and locations. Compare the work your team performs and the experience your clients receive.
14 days. No credit card. Custom domains, Local Search Grid and Sales Intelligence require a paid plan.
- $99 USD/month platform
- Unlimited clients and locations. Provider usage and payment fees are separate.
- Your agency brand
- Branding, custom domain and client access included on the paid plan.
- Your client plans
- Set your service prices. Connect Stripe or bill clients outside EMR.
Published by EmbedMyReviews · Updated · Sources and comparison method
Do clients need a branded login, or a managed service?
Grade.us distinguishes basic branding from its premium branded dashboard. That matters if clients will log in themselves rather than receive reports from your team. EMR includes paid-plan white-label access, custom domains and client plans. Evaluate the end-to-end experience you intend to sell, then compare the commercial terms for that setup.
Compare the full cost
Get a written agency price before doing the maths.
Grade.us’s public site shows business pricing cards and an agency quote option alongside a separate agency calculator. Some pricing actions lead to GatherUp. Confirm which product, billing period, seats and branding package your agency is being quoted before comparing costs.
EMR’s platform subscription
$99 USD/month
One subscription for unlimited clients and locations. At 50 locations, that is $1.98 per location before extra costs.
See EMR pricing and what’s included →- The billed unit
The site describes a seat as a client location. Confirm location count, billing period and included messaging with sales, particularly when one client operates several locations.
Grade.us agency review-management offer- The branding level
Its pricing page distinguishes Basic branding from Premium dashboard branding. Ask sales to confirm the branding included in your current proposal and any additional charge.
Grade.us pricing and branding levels- The whole cost
EMR’s platform subscription is $99/month. Add provider usage and applicable billing fees, then allow for transition work and any service components you keep elsewhere.
What would the move cost your agency?
Use your actual Grade.us monthly total and an estimate for EMR’s extra costs. All amounts are in USD. Calculated in your browser, without submitting a form.
Your EMR platform subscription
$99 / month
$4.95 per location at 20 locations, before extra costs.
Enter your monthly total and an EMR extras estimate to see the difference. We haven’t filled in a Grade.us price or assumed your usage is free.
An estimate from your inputs, not a vendor quote. Excludes taxes, your team’s time, one-off work and paying for both platforms during the move. Check that both totals cover the same service.
How the calculation works
EMR monthly estimate = $99 + your estimated extras. Monthly difference = your Grade.us total − EMR estimate. The 12-month figure multiplies that difference by 12, assuming those costs stay the same. Dividing $99 by your locations shows an effective platform cost, not a per-location price we charge.
Compare the same service on both sides. Include any CRM, listings, citation or specialist tools you would keep alongside EMR. A lower platform bill alone does not establish a saving for the full service.
Grade.us vs EmbedMyReviews
A full agency toolkit, under your brand.
Use EMR to find prospects, deliver review and Google Business Profile services, and show clients what is changing in Maps and AI search. Build your packages around the tools below.
One platform. More to offer.
$99 USD/month · Unlimited clients and locations
These six tools are included in EMR’s paid platform alongside your branding, client portal and service plans. Set your own client prices and choose what each plan includes.
Provider usage and applicable payment fees are separate. Local Search Grid and Sales Intelligence require a paid subscription; other connection requirements are shown below. See pricing details.
Each platform has its own scope. “Confirm scope” means the reviewed documentation does not establish that specific workflow; it does not mean the feature is unavailable. Check product and package availability in your agency quote.
Tools to win clients, deliver services and report results
| What your agency needs | EmbedMyReviews | Grade.us |
|---|---|---|
| Local Search Grid | Make Maps visibility part of your client service. Google Maps heat maps, competitor results, recurring scans and branded reports show where a business appears around its location. Paid plan. Connect your DataForSEO account and Google Maps key; usage costs apply. Explore Local Search Grid → | Confirm scope The reviewed agency and reporting pages focus on reviews, funnels and reputation metrics. Confirm geographic Google Maps grid tracking separately, including whether it requires an additional product or integration. Grade.us agency features and prospecting toolsGrade.us review reporting |
| Google Posts | Deliver regular posts across client locations. Plan Google Business Profile posts in one workspace. Autopilot prepares recurring drafts, and clients can approve or request changes by email link before scheduled delivery. Every post needs a person’s approval and an authorised profile connection. AI drafting uses your connected provider. Explore Google Posts → | Confirm scope Grade.us documents review marketing and agency reputation workflows. Confirm Google Business Profile post creation, scheduling and approvals separately; review promotion alone does not establish a Google Posts publishing workflow. Grade.us agency features and prospecting tools |
| Sales Intelligence | Start sales conversations with a useful audit. Find prospects, share branded reputation audits with competitor comparisons, capture leads and manage your sales pipeline. Paid plan. Connect the providers needed for your audit and prospecting workflow. Explore Sales Intelligence → | Published capability The agency page lists Local Client Finder for discovering prospects and Prospect Review Reports for pitching reputation services. Confirm current availability and which tools come with the quoted agency arrangement. Grade.us agency features and prospecting tools |
| AI Review Assistant | Help real customers put their experience into words. Customers answer guided questions, review and edit an AI draft based on their own experience, then choose to post it themselves. Enable it on the client plan and form, with an AI provider connected. Separate from business review replies. Explore AI Review Assistant → | Confirm scope Grade.us describes review funnels and request campaigns. Confirm whether customers can use AI assistance to compose their own review within that journey; the reviewed agency page does not establish it. Grade.us agency features and prospecting tools |
| AI Insights | Turn review feedback into a client action plan. Analyse sentiment, recurring themes and location trends, with recommendations, alerts and branded reports to support client conversations. Needs sufficient review text and a connected AI provider. Explore AI Insights → | Related capability Reporting covers review volume, average ratings, rating distribution and campaign funnels. Confirm automated interpretation of feedback themes, sentiment and recommended actions; those go beyond the published numerical reporting description. Grade.us review reporting |
| Search AI | Add AI visibility to your reporting service. Track sampled AI answers, compare client and competitor mentions, and report weekly visibility trends under your agency brand. Requires OpenRouter. Samples are not a universal ranking in consumer AI apps. Explore Search AI → | Confirm scope The reviewed agency feature page describes reputation management and prospecting. Confirm AI-answer visibility tracking separately, including supported engines, mentions, citations and whether it is available under the Grade.us arrangement. Grade.us agency features and prospecting tools |
The agency model and everyday workflows
| What your agency needs | EmbedMyReviews | Grade.us |
|---|---|---|
| Agency pricing | $99 USD/month platform for unlimited clients and locations. EMR feature details → | Agency quote available; public cards and an embedded calculator show different pricing references. Grade.us pricing and branding levels |
| Client-facing branding | White-label portal and custom domain included on the paid plan. EMR feature details → | Basic branding covers review funnels, alerts and reports; Premium adds dashboard branding. Grade.us pricing and branding levels |
| Review request setup | Email and SMS campaigns with the delivery setup you select. EMR feature details → | Integrations can trigger email and SMS campaigns from connected customer data. Grade.us integrations |
| Review reporting | Branded review dashboards and scheduled PDFs, with AI Insights for feedback themes and sentiment. EMR feature details → | Reports cover review volume, ratings, sources and campaign performance across businesses or locations. Grade.us reporting and analytics |
| Agency service model | Create client plans and collect payment through Stripe or bill outside EMR. EMR feature details → | Describes review funnels and reports, with a Premium dashboard option for client self-service. Confirm the arrangement available to your agency. Grade.us pricing and branding levels |
| Connection testing | Test your source permissions, request trigger and provider credentials during setup. EMR feature details → | Integration directory includes tools such as Google Sheets, Salesforce and Mailchimp; availability and third-party plans need checking. Grade.us integrations |
Also in your EMR workspace
More ways to use AI in your review service
Help customers write, give clients a consistent voice and turn feedback into content.
AI Review Responses →
Draft business replies from the review, rating and client context. Edit before publishing, or prepare an email response to private feedback.
AI provider usage is separate. Direct public replies need an authorised Google or Facebook connection.
Auto Respond →
Create AI or template reply rules for Google and Facebook by rating, organisation and location, with optional approval and paced replies to older unanswered reviews.
Enable access and connect Google or Facebook. AI uses your provider; approval is configurable.
AI Prompts →
Create agency response templates with review and business placeholders, and let clients use their own organisation-level prompts.
AI replies use your connected provider. Set prompt access through each client’s plan.
Social Share with AI captions →
Turn a genuine review into a branded image and draft an editable caption for Google, Facebook or Instagram, with platform-appropriate hashtags.
Uses your AI provider. Publishing needs a supported connection; Google posts require approval.
AI-assisted review form setup →
Generate questions and suggested answers from a business description, then edit the form before customers use it.
Uses your configured OpenAI or OpenRouter provider. Review the questions and suggestions before use.
Multilingual AI writing →
Write review replies, customer review drafts and social captions in the applicable language; configure Google post languages for each location.
Language options vary by feature. Uses your AI provider; review the generated text.
Connect AI assistants, APIs and your existing systems
Use live client data in your assistant and connect the workflows your agency already runs.
AI Hub (MCP): live client analysis →
Connect an MCP-compatible assistant to scoped reviews, contacts, campaigns, AI Insights and Google Business Profile metrics.
Needs a compatible assistant and scoped token. Read-only access and contact-data redaction are defaults. Assistant fees may apply.
AI Hub (MCP): controlled actions →
Let a permitted assistant prepare review replies and Google posts, organise review tags, and manage agency scan or provider workflows.
Enable write access and specific permissions. Review drafts and Google posts still need human approval.
REST API →
Connect your systems to reviews, organisations, locations, campaign invitations and Google Business Profile performance data.
Authenticated, scoped access and rate limits apply. Delivery and data providers need to be configured.
Agency API →
Provision customers, manage client plans, limits and credits, work with orders, and connect agency scanning and onboarding workflows.
Requires agency-owner authentication. Endpoint requirements, provider charges and payment fees apply.
Inbound webhooks →
Map customer details from a booking, CRM, form or sales event into an email or SMS review campaign, with a chosen delay.
Requires HTTP/JSON support, valid contact data, campaign eligibility and configured delivery.
Outbound webhooks →
Send review, organisation, location and Local Search Grid completion events to your external workflows.
Configure the endpoint and event scope. Grid events are agency-only; delivery retries apply.
CRM, booking and automation connections →
Connect supported business apps and use Zapier, Make, n8n or Pabbly workflows to feed review requests.
Setup and external subscriptions vary. Some connections use HTTP actions rather than native app modules.
Customer Connect Links →
Let clients connect a Google Business Profile or Facebook Page through a branded link without logging into the platform.
Clients still authorise Google or Facebook access. Links are scoped to a location and expire.
Package, deliver and prove your service
Choose your providers, repeat a good client setup and make the results visible.
Bring your own AI provider →
Connect OpenAI or OpenRouter and select supported models for response, writing and assistant workflows.
Your provider bills usage separately. Search AI specifically requires OpenRouter.
Email and SMS provider choice →
Use supported email and SMS accounts, assign providers by client, or use available built-in grey-label email and client mailbox connections.
Provider charges, sender rules and allowances apply. Built-in grey-label email requires a paid plan.
Onboarding Blueprints →
Reuse client setup packages containing forms, campaigns, widgets, response rules, AI prompts and social templates.
Assign the blueprint and complete each client’s provider and account connections.
Sales Agents →
Give sales staff separate access to assigned prospects, territories and customers, with optional Sales Intelligence and grid permissions.
Separate accounts for your sales team, with access controlled by their assigned permissions.
Client plans and agency billing →
Bundle reviews, publishing and AI analysis into your own tiers. Choose which features clients can access, set allowances and connect Stripe when you want to collect payments through the platform.
Stripe is optional; payment-processing fees apply.
Google Business Profile Performance →
Bring Google Business Profile interactions and search terms into the same client conversation as reviews and local visibility.
Requires an authorised Google connection and available Google data.
Branded dashboards and scheduled reports →
Share branded dashboards and schedule weekly, fortnightly or monthly PDF reports, including AI Insights and Search AI where enabled.
Report content depends on available data and enabled features.
EMR’s direct and automatic review replies require an authorised Google Business Profile connection or a connected Facebook Page. Other supported sources vary in what they can do. Check source coverage.
Before you choose
What matters for your agency
Compare branded access, not just a logo.
A client who only receives a monthly report has different needs from an owner who sends requests and answers reviews. Grade.us offers both managed and self-service approaches. Decide what clients should do themselves, then test permissions, email branding and dashboard navigation with that role. A platform should support your delivery model without making clients learn unnecessary steps.
Keep the useful parts of the old report.
Grade.us reporting includes review portfolio and campaign measures. Choose a representative client report and mark the figures used in renewal conversations. In EMR, check the same date range, source mix and location grouping. Explain any definition change before comparing old and new periods; a dashboard change can otherwise look like a performance change.
Audit the trigger behind every request.
An integration name alone does not prove the same automation will work after a move. Document the event that starts each Grade.us campaign, the fields it sends, the delay and the suppression rule. Rebuild and test that sequence with an approved contact. Include any connector subscription or maintenance work in your operating budget.
EMR is worth a trial if…
- You want paid-plan branding, client plans and unlimited locations under one published platform subscription.
- You want to sell a client portal alongside a managed review service, with control of your own packages and prices.
- You are comfortable setting provider budgets and verifying your request and reporting workflows before switching.
Grade.us may fit better if…
- Your agency already relies on Grade.us review funnels and the existing branding setup meets client needs.
- Your client reporting depends on its portfolio and campaign measures.
- Your established integrations and confirmed agency quote support the service you plan to keep delivering.
Deliver under your own brand
Your clients. Your service. Your workspace.
Use your domain and branding, give clients their own access, and build plans around the service you deliver. Your clients’ subscription prices are separate from your EMR platform subscription.
What else should I budget for?
Email, SMS, AI and data provider charges depend on your setup. Paid plans offer optional grey-label email from [email protected], subject to your client-plan limits. Your own sender identity uses your connected email provider. Stripe processing and applicable EMR billing fees apply to payments collected through the platform. Read the pricing details.
Plan the handover
Moving Grade.us workflows to EMR
Treat the move as a change to your client service, not just a replacement login. Start with a location whose campaign, branding and report you can test fully.
Map seats to actual client locations.
List the client owner, each location, source profiles and staff permissions. Use that inventory to build the EMR account structure and prevent one client’s team receiving another client’s alerts.
Inventory the branded URLs.
Record custom funnel domains, dashboard addresses, email links, website embeds and printed QR destinations. Check domain ownership and redirect control before choosing a switchover date.
Preserve campaign state and reporting records.
Ask which contacts, opt-outs, request history, private feedback and reports can be exported. Review a sample with EMR and retain an archive where fields cannot be transferred. Do not restart reminders indiscriminately.
Check subscription and dashboard renewals.
Review the agreement and any separate annual white-label charge. Test the replacement service before sending cancellation instructions, and confirm when old logins, hosted assets and exports will stop being available.
Test one client before moving the rest
Changing management software does not itself delete reviews published on Google or other review sites. Available history, private feedback, reports, tags and campaigns need separate export and compatibility checks. EMR does not promise that every field or workflow transfers.
Migration assistance is included for subscribers. Scope and timing depend on the setup. Keep cancellation dates, consent and opt-outs in the handover plan, and pause old campaigns before activating replacements.
See what migration support covers →Questions about Grade.us alternatives
Is Grade.us white-label?
Yes. Its published offer separates Basic branding from Premium dashboard branding. That distinction is useful when comparing an agency-managed service with a portal clients will use themselves. Ask for the branding level to be included in your written proposal.
How much does Grade.us cost for an agency?
Request a current agency quote. The public site mixes business-plan cards with an embedded agency calculator, so we do not present a single inferred agency rate. Confirm seats, commitment, messaging and dashboard branding together.
What does a Grade.us seat mean?
The agency calculator describes a seat as a client location. Keep a separate count of client businesses and their locations when requesting a quote. One client with several branches may need a different setup from several single-location clients.
Can my existing Grade.us reports move into EMR?
Check the actual export and destination fields before promising that. You may need to archive old reports and begin a new reporting baseline. Compare date ranges, source coverage and metric definitions with a pilot client so the handover is understandable.
Will my Grade.us integrations work automatically in EMR?
No automatic carry-over is assumed. Recreate the required trigger and mapping, reconnect authorized accounts, and test requests without duplicating active campaigns. Verify the precise integration and third-party plan your agency uses rather than relying on a product logo.
Sources and how we compared
Published by EmbedMyReviews, one of the products compared. We checked the official pricing and product pages on 26 October 2026, then expanded the feature coverage on 27 October 2026. This is a comparison of documented features and pricing, not a hands-on benchmark or a quote for your agency. Product names belong to their respective owners. Confirm current terms and test the workflows you need.
- Grade.us pricing and branding levels
- Grade.us agency features and prospecting tools
- Grade.us review reporting
- Grade.us integrations
- Grade.us billing and renewal terms
- EmbedMyReviews pricing and usage qualifications
- EMR Local Search Grid
- EMR Google Posts
- EMR Sales Intelligence
- EMR AI Review Assistant
- EMR AI Insights
- EMR Search AI
- EMR pricing and trial details
See how your agency would work in EMR
Try a representative client, check your total costs and make the decision around the service you want to sell.
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