Comparison
EmbedMyReviews vs Reputation.com
Reputation.com is an enterprise-focused reputation platform that sells directly to large businesses and franchises, not to agencies reselling under their own brand. EmbedMyReviews is a much narrower product, but it is aimed at a very different buyer and operating model.
- Pricing: $99/month flat, everything included
- Locations: Unlimited
- Annual cost (50 locations): $1,188
- White-label: Included
- Contracts: Month-to-month, cancel anytime
- Pricing: $80-150/month per location
- Locations: Per-location pricing
- Annual cost (50 locations): ~$48,000-$90,000
- White-label: Not available
- Contracts: Annual contracts typical
Enterprise software and agency software price very differently
Reputation.com's per-location model means your software cost scales linearly with your client base. EMR stays flat.
| Scale | EMR Annual | Reputation.com Annual |
|---|---|---|
| 10 locations | $1,188/yr | $9,600/yr |
| 50 locations | $1,188/yr | $48,000/yr |
| 200 locations | $1,188/yr | $192,000/yr |
Based on public Reputation.com pricing reviewed in March 2026. Vendor packaging and pricing can change, so verify current figures before using them commercially.
Feature Comparison
| Feature | EmbedMyReviews | Reputation.com |
|---|---|---|
| Monthly price | $99/mo flat | $80-150/mo per location |
| Locations included | Unlimited | Per-location pricing |
| Annual cost (50 locations) | $1,188 | ~$48,000-$90,000 |
| Review sources | 67+ | 250+ |
| White-label | Included @ $99/mo | Not available |
| Custom client plans + billing | Included (unlimited tiers) | Not available |
| BYOK model | Full control, zero markup | Not available |
| AI review responses | Unlimited (BYOK, choose model) | Available (add-on) |
| Sales Intelligence reports | Included ($0.01-0.03/report BYOK) | Not available |
| AI Visibility Testing (LLMs) | Included | Not available |
| Local Search Grid | Included ($0.015/scan BYOK) | Not available |
| SMS campaigns | Unlimited (BYOK) | Add-on pricing |
| Setup/implementation fee | $0 | $2,000-20,000+ |
| Contracts | Month-to-month | Annual typical |
| Target audience | Agencies (white-label) | Businesses (direct) |
The Verdict
Reputation.com is a mature enterprise platform with 250+ review sources and a comprehensive feature set. But it sells directly to businesses, not agencies. There is no white-label layer, no BYOK model, and no agency billing workflow, while per-location pricing creates a very different cost structure.
Choose EmbedMyReviews if:
- You're an agency that needs white-label reputation management
- You manage (or plan to manage) more than 5-10 client locations
- Predictable, flat-rate pricing matters for your business model
- You need custom client billing and sales agent dashboards
- BYOK for zero-markup API costs is important for your margins
- You want Sales Intelligence, Search AI, and Local Search Grid, which are outside Reputation.com's current scope
- You don't want annual contracts or implementation fees
Choose Reputation.com if:
- You're a business managing your own reputation (not an agency)
- You need 250+ review sources (EMR supports 67+)
- You need Reputation.com's specific enterprise integrations
- Budget isn't a constraint and you value their established enterprise brand
14-day free trial. No credit card required.
Other Comparisons
EmbedMyReviews vs
Birdeye
Enterprise per-location platform. $299-499/location with annual contracts.
EmbedMyReviews vs
Podium
Another enterprise per-location platform. $399-599/location.
EmbedMyReviews vs
Yext
Listings-focused platform with custom enterprise pricing.
Common questions
Popular niches agencies sell with EMR
Explore pricing, pitch scripts, and packaging for the verticals that close fastest.
If enterprise pricing is the wrong fit for your agency, EMR gives you another path.
$99/month flat. Unlimited locations. Full white-label. No annual contracts.
No credit card required. Explore the platform for 14 days.
Switching platforms? Free migration support included.
Learn more: Reputation management software for agencies.