ReviewShake vs EmbedMyReviews
ReviewShake alternative for agencies.
Compare the client-account limits behind the price.
A growing agency needs room for more than reviews. Count the client businesses, locations and people who need access. EmbedMyReviews gives you unlimited clients and locations in one $99 USD/month platform subscription, with white-label branding on the paid plan. Compare that with the ReviewShake package you would actually use.
14 days. No credit card. Custom domains, Local Search Grid and Sales Intelligence require a paid plan.
- $99 USD/month platform
- Unlimited clients and locations. Provider usage and payment fees are separate.
- Your agency brand
- Branding, custom domain and client access included on the paid plan.
- Your client plans
- Set your service prices. Connect Stripe or bill clients outside EMR.
Published by EmbedMyReviews · Updated · Sources and comparison method
Both support agencies. Compare how your roster fits.
ReviewShake offers a white-label agency package with separate account, location and user allowances. EMR’s platform subscription does not add a client or location licence charge as your roster grows. The practical comparison is your real account structure, the message volume you need and the work your team performs for each client.
Compare the full cost
Count accounts, locations and seats separately.
ReviewShake’s Agency plan is listed at $199/month, with a $159/month annual-billing equivalent. It includes 10 client accounts, 25 locations and 15 users. Additional seats are listed at $8–$15/month by volume. Confirm how your intended roster maps to those allowances.
EMR’s platform subscription
$99 USD/month
One subscription for unlimited clients and locations. At 50 locations, that is $1.98 per location before extra costs.
See EMR pricing and what’s included →- Included messages
The listed Agency package includes 30,000 email and 1,000 SMS invites monthly. SMS availability varies by country. Confirm the destination countries and treatment of reminders before comparing usage costs.
ReviewShake plans, allowances and source-specific replies- Seat expansion
ReviewShake describes an extra seat as a client login with its own invite allowance. Ask for a worked quote showing any additional accounts, locations and users your agency needs.
ReviewShake plans, allowances and source-specific replies- EMR comparison
EMR’s $99 platform covers unlimited clients and locations. Budget own-provider messaging, AI and data usage plus applicable payment fees instead of assuming the subscription is the entire service cost.
What would the move cost your agency?
Use your actual ReviewShake monthly total and an estimate for EMR’s extra costs. All amounts are in USD. Calculated in your browser, without submitting a form.
Your EMR platform subscription
$99 / month
$4.95 per location at 20 locations, before extra costs.
Enter your monthly total and an EMR extras estimate to see the difference. We haven’t filled in a ReviewShake price or assumed your usage is free.
An estimate from your inputs, not a vendor quote. Excludes taxes, your team’s time, one-off work and paying for both platforms during the move. Check that both totals cover the same service.
How the calculation works
EMR monthly estimate = $99 + your estimated extras. Monthly difference = your ReviewShake total − EMR estimate. The 12-month figure multiplies that difference by 12, assuming those costs stay the same. Dividing $99 by your locations shows an effective platform cost, not a per-location price we charge.
Compare the same service on both sides. Include any CRM, listings, citation or specialist tools you would keep alongside EMR. A lower platform bill alone does not establish a saving for the full service.
ReviewShake vs EmbedMyReviews
A full agency toolkit, under your brand.
Use EMR to find prospects, deliver review and Google Business Profile services, and show clients what is changing in Maps and AI search. Build your packages around the tools below.
One platform. More to offer.
$99 USD/month · Unlimited clients and locations
These six tools are included in EMR’s paid platform alongside your branding, client portal and service plans. Set your own client prices and choose what each plan includes.
Provider usage and applicable payment fees are separate. Local Search Grid and Sales Intelligence require a paid subscription; other connection requirements are shown below. See pricing details.
Each platform has its own scope. “Confirm scope” means the reviewed documentation does not establish that specific workflow; it does not mean the feature is unavailable. Check product and package availability in your agency quote.
Tools to win clients, deliver services and report results
| What your agency needs | EmbedMyReviews | ReviewShake |
|---|---|---|
| Local Search Grid | Make Maps visibility part of your client service. Google Maps heat maps, competitor results, recurring scans and branded reports show where a business appears around its location. Paid plan. Connect your DataForSEO account and Google Maps key; usage costs apply. Explore Local Search Grid → | Confirm scope The reviewed agency platform describes reputation management and client reporting. Confirm geographic Google Maps rank grids separately, including scan controls, location allowances and any separate subscription needed for local-rank measurement. ReviewShake agency platform |
| Google Posts | Deliver regular posts across client locations. Plan Google Business Profile posts in one workspace. Autopilot prepares recurring drafts, and clients can approve or request changes by email link before scheduled delivery. Every post needs a person’s approval and an authorised profile connection. AI drafting uses your connected provider. Explore Google Posts → | Confirm scope ReviewShake lists social proof and sharing among its review tools. Confirm native Google Business Profile post creation, scheduling and approvals; sharing reviews is not automatically the same publishing workflow. ReviewShake agency platform |
| Sales Intelligence | Start sales conversations with a useful audit. Find prospects, share branded reputation audits with competitor comparisons, capture leads and manage your sales pipeline. Paid plan. Connect the providers needed for your audit and prospecting workflow. Explore Sales Intelligence → | Confirm scope The agency page describes a branded reputation service for managing clients. Confirm prospect discovery, prospect audit reports and agency website lead capture if you need those tools to win new accounts. ReviewShake agency platform |
| AI Review Assistant | Help real customers put their experience into words. Customers answer guided questions, review and edit an AI draft based on their own experience, then choose to post it themselves. Enable it on the client plan and form, with an AI provider connected. Separate from business review replies. Explore AI Review Assistant → | Related capability ReviewShake documents AI-drafted business replies. Confirm customer-facing help composing a review separately, since an assistant that replies for the business serves a different part of the review journey. ReviewShake monitoring and responses |
| AI Insights | Turn review feedback into a client action plan. Analyse sentiment, recurring themes and location trends, with recommendations, alerts and branded reports to support client conversations. Needs sufficient review text and a connected AI provider. Explore AI Insights → | Published capability ReviewShake publishes AI sentiment analysis using tone, keywords and emotion, with trends and location benchmarking. Compare the available summaries and reporting with the feedback analysis your agency needs. ReviewShake insights and reporting |
| Search AI | Add AI visibility to your reporting service. Track sampled AI answers, compare client and competitor mentions, and report weekly visibility trends under your agency brand. Requires OpenRouter. Samples are not a universal ranking in consumer AI apps. Explore Search AI → | Confirm scope The reviewed agency platform emphasizes review management and reporting. Confirm whether it also measures business mentions, citations and competitors inside AI-generated answers, rather than only conventional review and reputation metrics. ReviewShake agency platform |
The agency model and everyday workflows
| What your agency needs | EmbedMyReviews | ReviewShake |
|---|---|---|
| Agency platform model | $99 USD/month for unlimited clients and locations, with separate usage costs. EMR feature details → | Published Agency package with account, location and user allowances; expansion priced separately. ReviewShake plans, allowances and source-specific replies |
| Branding | Paid-plan custom domain, logo and branded client access. EMR feature details → | Agency branding includes domain, sender email, dashboard, reports and visual customization. ReviewShake white-label agency platform |
| Client organization | Client accounts and location access under your agency. EMR feature details → | Separate client accounts, with dashboard users or notification-only users and account switching. ReviewShake white-label agency platform |
| Review monitoring and replies | Monitoring across supported sources; direct replies on authorized Google and Facebook connections. EMR feature details → | Monitors 100+ sites and offers AI-drafted responses; direct reply availability depends on the source. ReviewShake monitoring and response |
| Reporting | Branded review reports for agency delivery. EMR feature details → | Sentiment, review trends, location comparisons and campaign analytics. ReviewShake insights and reporting |
| Request automation | Campaigns using your selected email and SMS setup. EMR feature details → | Per-client campaigns can receive contacts through CSV, Zapier, Square or API workflows. ReviewShake white-label agency platform |
Also in your EMR workspace
More ways to use AI in your review service
Help customers write, give clients a consistent voice and turn feedback into content.
AI Review Responses →
Draft business replies from the review, rating and client context. Edit before publishing, or prepare an email response to private feedback.
AI provider usage is separate. Direct public replies need an authorised Google or Facebook connection.
Auto Respond →
Create AI or template reply rules for Google and Facebook by rating, organisation and location, with optional approval and paced replies to older unanswered reviews.
Enable access and connect Google or Facebook. AI uses your provider; approval is configurable.
AI Prompts →
Create agency response templates with review and business placeholders, and let clients use their own organisation-level prompts.
AI replies use your connected provider. Set prompt access through each client’s plan.
Social Share with AI captions →
Turn a genuine review into a branded image and draft an editable caption for Google, Facebook or Instagram, with platform-appropriate hashtags.
Uses your AI provider. Publishing needs a supported connection; Google posts require approval.
AI-assisted review form setup →
Generate questions and suggested answers from a business description, then edit the form before customers use it.
Uses your configured OpenAI or OpenRouter provider. Review the questions and suggestions before use.
Multilingual AI writing →
Write review replies, customer review drafts and social captions in the applicable language; configure Google post languages for each location.
Language options vary by feature. Uses your AI provider; review the generated text.
Connect AI assistants, APIs and your existing systems
Use live client data in your assistant and connect the workflows your agency already runs.
AI Hub (MCP): live client analysis →
Connect an MCP-compatible assistant to scoped reviews, contacts, campaigns, AI Insights and Google Business Profile metrics.
Needs a compatible assistant and scoped token. Read-only access and contact-data redaction are defaults. Assistant fees may apply.
AI Hub (MCP): controlled actions →
Let a permitted assistant prepare review replies and Google posts, organise review tags, and manage agency scan or provider workflows.
Enable write access and specific permissions. Review drafts and Google posts still need human approval.
REST API →
Connect your systems to reviews, organisations, locations, campaign invitations and Google Business Profile performance data.
Authenticated, scoped access and rate limits apply. Delivery and data providers need to be configured.
Agency API →
Provision customers, manage client plans, limits and credits, work with orders, and connect agency scanning and onboarding workflows.
Requires agency-owner authentication. Endpoint requirements, provider charges and payment fees apply.
Inbound webhooks →
Map customer details from a booking, CRM, form or sales event into an email or SMS review campaign, with a chosen delay.
Requires HTTP/JSON support, valid contact data, campaign eligibility and configured delivery.
Outbound webhooks →
Send review, organisation, location and Local Search Grid completion events to your external workflows.
Configure the endpoint and event scope. Grid events are agency-only; delivery retries apply.
CRM, booking and automation connections →
Connect supported business apps and use Zapier, Make, n8n or Pabbly workflows to feed review requests.
Setup and external subscriptions vary. Some connections use HTTP actions rather than native app modules.
Customer Connect Links →
Let clients connect a Google Business Profile or Facebook Page through a branded link without logging into the platform.
Clients still authorise Google or Facebook access. Links are scoped to a location and expire.
Package, deliver and prove your service
Choose your providers, repeat a good client setup and make the results visible.
Bring your own AI provider →
Connect OpenAI or OpenRouter and select supported models for response, writing and assistant workflows.
Your provider bills usage separately. Search AI specifically requires OpenRouter.
Email and SMS provider choice →
Use supported email and SMS accounts, assign providers by client, or use available built-in grey-label email and client mailbox connections.
Provider charges, sender rules and allowances apply. Built-in grey-label email requires a paid plan.
Onboarding Blueprints →
Reuse client setup packages containing forms, campaigns, widgets, response rules, AI prompts and social templates.
Assign the blueprint and complete each client’s provider and account connections.
Sales Agents →
Give sales staff separate access to assigned prospects, territories and customers, with optional Sales Intelligence and grid permissions.
Separate accounts for your sales team, with access controlled by their assigned permissions.
Client plans and agency billing →
Bundle reviews, publishing and AI analysis into your own tiers. Choose which features clients can access, set allowances and connect Stripe when you want to collect payments through the platform.
Stripe is optional; payment-processing fees apply.
Google Business Profile Performance →
Bring Google Business Profile interactions and search terms into the same client conversation as reviews and local visibility.
Requires an authorised Google connection and available Google data.
Branded dashboards and scheduled reports →
Share branded dashboards and schedule weekly, fortnightly or monthly PDF reports, including AI Insights and Search AI where enabled.
Report content depends on available data and enabled features.
EMR’s direct and automatic review replies require an authorised Google Business Profile connection or a connected Facebook Page. Other supported sources vary in what they can do. Check source coverage.
Before you choose
What matters for your agency
Build a roster before comparing subscriptions.
A 20-location franchise and 20 independent businesses are different account structures. Put every client, branch and required login in a small inventory. ReviewShake separates these allowances, so ask how your structure is billed rather than treating a location, account and user as interchangeable. Keep that same structure when testing EMR permissions.
Test the customization you actually need.
ReviewShake describes domain, sender, CSS and JavaScript customization. If you rely on those capabilities, list what each customization does for a client. Check whether EMR delivers the required outcome through its settings or a different workflow. A branded logo alone does not establish that every existing customization will transfer.
Compare reporting with the same client data.
ReviewShake reports on sentiment, location performance and campaigns. Select the measures your clients use to decide whether to renew. Test those needs in EMR with a representative account, document any differences and agree how you will explain a new baseline. This is more useful than comparing the number of charts in each dashboard.
EMR is worth a trial if…
- You want unlimited client accounts and locations under one platform subscription.
- You want to create client plans and prices while budgeting messaging and AI providers separately.
- You want review services and Google Business Profile work in a branded agency platform, after validating required integrations.
ReviewShake may fit better if…
- Its account, location and user allowances match your roster, and the quoted expansion costs remain suitable.
- You want bundled invitation allowances and its supported request integrations.
- Your service relies on the documented white-label customization or reporting workflows.
Deliver under your own brand
Your clients. Your service. Your workspace.
Use your domain and branding, give clients their own access, and build plans around the service you deliver. Your clients’ subscription prices are separate from your EMR platform subscription.
What else should I budget for?
Email, SMS, AI and data provider charges depend on your setup. Paid plans offer optional grey-label email from [email protected], subject to your client-plan limits. Your own sender identity uses your connected email provider. Stripe processing and applicable EMR billing fees apply to payments collected through the platform. Read the pricing details.
Plan the handover
Moving ReviewShake workflows to EMR
Use one account with several locations to test the move if that reflects your agency. Check the client hierarchy and branding as carefully as the incoming reviews.
Map accounts, locations and users.
Export or record the relationship between each client business, its locations and its logins. Distinguish people who need dashboard access from those who only receive notifications.
Audit domain and sender configuration.
Record the branded domain, sender address, authentication records and any custom CSS or JavaScript. Recreate supported branding in EMR and test deliverability before switching live request links.
Rebuild each contact trigger.
List CSV uploads, Zapier flows, Square events and API jobs in use. Test the intended replacement workflow and suppress duplicate contacts or reminders during the overlap.
Preserve the right history and assets.
Review available exports for private feedback, campaign history and reports with EMR. Replace widgets and owned links where required. Keep an archive of data that cannot be mapped into the new service.
Test one client before moving the rest
Changing management software does not itself delete reviews published on Google or other review sites. Available history, private feedback, reports, tags and campaigns need separate export and compatibility checks. EMR does not promise that every field or workflow transfers.
Migration assistance is included for subscribers. Scope and timing depend on the setup. Keep cancellation dates, consent and opt-outs in the handover plan, and pause old campaigns before activating replacements.
See what migration support covers →Questions about ReviewShake alternatives
Is ReviewShake a white-label agency platform?
Yes. Its agency offer includes branded domains, sender emails, client dashboards and reports. EMR also supports paid-plan white-label delivery. Compare the client experience and customization requirements you need rather than assuming branding is exclusive to either product.
How much is ReviewShake for agencies?
Use the current Agency package and a written expansion quote for your roster. The published starting price and included allowances are shown above; additional client access and location requirements need to be mapped carefully. Do not multiply a seat rate without checking the package it sits on.
Can ReviewShake reply directly to every monitored site?
Its pricing FAQ specifies direct replies for Google Business Profile and Facebook; other sites use a drafted reply posted on the source site. Monitoring coverage and publishing permissions are different capabilities. EMR direct replies likewise depend on supported, authorized connections.
Is ReviewShake’s bundled messaging better than EMR’s provider model?
It depends on usage and your preferred setup. Count normal and peak request volumes, reminders and destination countries. Compare the confirmed allowance and extra charges with the providers you would connect to EMR. Include configuration and maintenance time in the decision.
Will my custom ReviewShake dashboard code transfer?
Do not assume it will. ReviewShake supports its own CSS and JavaScript customization. Document the client-facing outcome of each change and test how to achieve it in EMR. Domain branding and platform-specific code are separate migration tasks.
Sources and how we compared
Published by EmbedMyReviews, one of the products compared. We checked the official pricing and product pages on 26 October 2026, then expanded the feature coverage on 27 October 2026. This is a comparison of documented features and pricing, not a hands-on benchmark or a quote for your agency. Product names belong to their respective owners. Confirm current terms and test the workflows you need.
- ReviewShake plans, allowances and source-specific replies
- ReviewShake agency platform
- ReviewShake monitoring and responses
- ReviewShake insights and reporting
- EmbedMyReviews pricing and usage qualifications
- EMR Local Search Grid
- EMR Google Posts
- EMR Sales Intelligence
- EMR AI Review Assistant
- EMR AI Insights
- EMR Search AI
- EMR pricing and trial details
See how your agency would work in EMR
Try a representative client, check your total costs and make the decision around the service you want to sell.
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