Kudosity, formerly BurstSMS, is an Australian-owned SMS platform built for the Australia and New Zealand market. If your agency serves clients there, it is one of the most natural provider choices because the platform is aligned with local infrastructure, local support, and local regulation.
It supports both sender names and phone numbers, and it is particularly relevant for agencies preparing for Australian sender ID registration requirements.
Why agencies choose Kudosity
Kudosity is strongest when the customer base is primarily in Australia or New Zealand. It combines local market familiarity, regional delivery alignment, and a platform story built around those markets rather than around the US or Europe first.
- Australian-owned with local infrastructure
- Strong fit for Australia and New Zealand
- Sender names or phone numbers
- Virtual number support across multiple markets
- Competitive AUD pricing
What you need before starting
- A Kudosity account
- The API Key from the Kudosity account
- A sender identity, either a phone number or a sender name
Choose a phone number, short code, or sender name
Kudosity supports number-based sending, short codes, and alphanumeric sender IDs. That gives agencies flexibility depending on whether the market expects replies or whether brand visibility is the bigger priority.
| Sender option | Best for | Trade-off |
|---|---|---|
| Phone number | Two-way communication and reply handling | Less brand-forward than a sender name |
| Short code | The standard sender type for New Zealand; recipients can reply, including STOP to opt out | The short code must already be assigned to your Kudosity account for the destination country |
| Alphanumeric sender name | Brand recognition and cleaner outbound presentation | One-way only |
Understand the Australian sender ID register changes
Australia is moving toward a formal sender ID register through ACMA. That matters if you plan to use alphanumeric sender names with Australian recipients.
The practical takeaway is that unregistered sender names will become increasingly restricted, then blocked or replaced, so this should be treated as part of setup planning rather than as something to think about later.
- Registration becomes increasingly important through the rollout period
- The requirement applies to alphanumeric sender IDs sent to Australian numbers
- Number-based sending is not affected in the same way
This is one of the reasons Kudosity is a strong local choice. They are positioned to support agencies through this regional compliance shift.
Set up Kudosity in the platform
Go to `Platform -> Messaging -> SMS`, click `Add SMS Provider`, enter a provider name, choose `Australia & New Zealand` as the market — Kudosity is then shown as the recommended provider — select it and continue through the guided setup flow.
| Step | What to do |
|---|---|
| Welcome | Review the regional setup notes and provider requirements |
| API Key | Paste the Kudosity API Key and verify it |
| Sender identity | Choose phone number or sender name and configure it |
| Confirmation | Review the settings and complete setup |
Kudosity and MMS
Kudosity supports MMS at the provider level in Australia, but MMS is not integrated into the platform through Kudosity. In practice, you should treat the platform setup as SMS-only for Kudosity.
- No MMS support in the platform through Kudosity right now
- If MMS review requests are important in Australia, use a provider path that the platform supports for MMS
Cost expectations
Kudosity pricing is usually expressed in AUD and remains attractive for agencies focused on Australia. International pricing varies and can be handled through their normal commercial setup.
| Market example | Approximate pricing |
|---|---|
| Australian SMS | From 2.9c AUD per SMS, excluding GST |
| International | Varies by market |
How Kudosity interacts with custom-plan credits
Kudosity changes the delivery provider, not the customer plan SMS credit logic. In normal agency-managed sending, SMS review requests still consume the customer plan SMS credits based on segment usage.
The usual customer-owned SMS-provider exception still applies when the customer sends through their own provider setup on their side.
- Segment count still drives the SMS credit cost
- Agency-side Kudosity sending still respects customer plan SMS limits
- No platform MMS behavior is attached to Kudosity right now