Does the platform manufacture or ship the NFC products for me?

No. You are responsible for sourcing, programming, packaging, and shipping the physical products yourself.

What happens after someone buys an NFC product?

The platform creates a free account for the buyer, creates the order and NFC records, sends login credentials, and shows them an order-confirmation page while you handle the physical fulfillment.

Can the buyer choose what the NFC links to?

Yes. After login, they can point it to a feedback form or to any custom URL they choose.

Can NFC product buyers be upsold into a subscription later?

Yes. That is one of the strongest uses of this workflow. NFC buyers already have an account, so you can move them into a trial or paid subscription later using your normal Stripe plan flows.

On this page 11 sections

9 min readReview Tools

How to Set Up and Sell NFC Products for Review Collection

Create NFC product listings, sell physical review-tap products through your platform, fulfill the orders yourself, and use those buyers as a low-friction entry point into the wider platform.

Feature overview: QR Codes & NFC

Your guide, at your pace

Scan the overview. Open a section for its full steps and details.

NFC products are physical items such as cards, stands, stickers, or table displays that customers can tap with their phone to open a feedback form or review destination.

You source and fulfill these products yourself. The platform does not manufacture, store, or ship them for you. What the platform gives you is the online store flow: product pages, checkout, payment handling, automatic buyer account creation, order records, and the NFC records that connect the physical item to review collection.

What you will need before starting

A connected Stripe account in Business -> Billing & Revenue -> Connect Stripe

Steps and details

Physical NFC products already sourced and ready to sell, such as cards, stands, stickers, or table displays

Step 1: Create an NFC product

Start by creating the product record inside the platform. This is what becomes the sellable product page and checkout flow.

Steps and details

In Agency mode, go to Business -> Billing & Revenue -> Custom Products
Click Create Product
Under What are you selling?, choose NFC product. It stays greyed out with Requires Stripe connection until Stripe is connected
Enter a Name, such as NFC Review Card - Black
Click Continue

Worth knowing

After creation, the platform takes you straight into the guided setup wizard.

Step 2: Configure the product in the setup wizard

The wizard walks through the full listing setup from price to storefront page.

Steps and details · includes a table

Step 2: Configure the product in the setup wizard
Wizard step	What happens there
Basic Details	Edit the product name and description if needed
Pricing	Set the selling price, create the Stripe price, and optionally set a purchase limit per customer
Shipping	Choose the countries you ship to so Stripe can collect a shipping address during checkout
Product Listing	Upload images, set stock level, and add variants such as colour or size
Website	Generate the branded product webpage with images, price, variants, and checkout button

Wizard step · What happens there

Basic Details: Edit the product name and description if needed
Pricing: Set the selling price, create the Stripe price, and optionally set a purchase limit per customer
Shipping: Choose the countries you ship to so Stripe can collect a shipping address during checkout
Product Listing: Upload images, set stock level, and add variants such as colour or size
Website: Generate the branded product webpage with images, price, variants, and checkout button

Worth knowing

If you leave stock empty, the platform treats it as unlimited stock.

What happens when someone buys

The buyer flow is fully automated after checkout. Stripe handles the payment, then the platform handles the order and account-side follow-up.

Steps and details

The buyer visits your product page and clicks checkout
Stripe collects payment details and shipping address
The platform creates a free account for the buyer using the name and email from Stripe checkout
The platform sends the buyer a login email with their username and temporary password
An order is created with a unique order number
NFC records are generated in the system for each unit purchased
Your stock level is decremented
The buyer is redirected to an order-confirmation page with order details, shipping address, and progress tracking

Step 4: Fulfill the order

When an order comes in, you handle the physical fulfillment yourself.

Steps and details

Open Business -> Customers -> Orders in the left sidebar
View the order details and shipping address
Update the order status as you process and ship it
Add a tracking URL if you want the buyer to track delivery
Program the NFC chip to point to the customer unique NFC URL in the platform
Package and ship the product yourself

Step 5: The customer sets up their NFC

After login, the customer can see the NFC product records in their account and decide where each NFC tap should send people.

Steps and details · includes a table

They find them at Grow -> Review Tools -> NFC, then choose Set Up Feedback Form or Set Up Custom URL.

Step 5: The customer sets up their NFC
Setup option	What it does
Link to a Feedback Form	Tapping the NFC opens a review collection form so the end customer can leave feedback or move toward a review
Custom URL	Tapping the NFC redirects to any URL the customer chooses, such as a direct Google review page

Setup option · What it does

Link to a Feedback Form: Tapping the NFC opens a review collection form so the end customer can leave feedback or move toward a review
Custom URL: Tapping the NFC redirects to any URL the customer chooses, such as a direct Google review page

Worth knowing

This is a customer-side screen. Because you are in your agency account, you can reach it two ways: go to Business -> Customers -> Manage Customers and click Open dashboard on the customer: you go into their dashboard with nothing locked, even features their plan hides, and a bar at the top shows whose dashboard you are in (handy for done-for-you setups or granting access beyond a plan); or choose View as customer on the same page to see their dashboard exactly as they see it, with their plan's limits. If your sidebar shows the Agency / Customer switcher, the Customer tab plus the location switcher is a shortcut to the same place.

The upsell opportunity

This is where NFC products become commercially interesting. Every buyer automatically becomes a user in your system, but without an active subscription.

Steps and details

The order-confirmation page includes two configurable calls to action that can drive them deeper into your offer, such as booking a demo or exploring the full reputation-management platform.

If your plans include a trial, these NFC buyers can start using the broader platform and then convert into paying subscribers later.

Use the default Schedule a Demo CTA to book a walkthrough
Use the second CTA to encourage connecting review sites and trying the full platform
Upsell later from Business -> Customers -> Manage Customers by generating a checkout link for a subscription plan
You can also send them a Stripe Payment Link for a plan or let them browse the subscription page from inside the platform

Worth knowing

The NFC product is the foot-in-the-door offer: a small, low-friction purchase that gets the buyer into your system before a monthly subscription sale.

Managing your NFC product catalogue

You can create as many NFC products as you want in different materials, colours, or form factors. Each one gets its own listing page.

Steps and details

If you want multiple versions of the same base product, add variants during the Product Listing step. Each variant can have its own images and attributes.

Use separate products for clearly different offers
Use variants for different colours, sizes, or finish options of the same core item
Manage everything under Business -> Billing & Revenue -> Custom Products
To sell a stand or other physical item to customers already using your platform, without a product page or NFC records, create a Service or add-on with Collect a shipping address instead. See Selling Review Stands and Merchandise as Services

Troubleshooting

If the product page does not show a checkout button, make sure the product has a Stripe price configured in the Pricing step

Steps and details

Make sure Stripe is connected before expecting checkout to work
If the customer did not receive their login email, check Business -> Customers -> Manage Customers to confirm the account was created, then use Reset Password to set new credentials for them. There is no resend-invite action
If stock shows as sold out, edit the product and update the stock level in the Product Listing step, or leave it empty for unlimited stock
If an order is not appearing, check Business -> Customers -> Orders; abandoned or failed Stripe checkouts do not create orders