QR codes and NFC tags make review collection easier in the real world. Instead of asking customers to search for the business later, you give them a direct path at the point of experience.
The cleanest setup is usually a QR code or NFC tag that points to a feedback form rather than to a raw review URL.
Create a QR code
#Go to Grow -> Review Tools -> QR Codes, click Create QR Code, and choose whether the destination should be a feedback form or a custom URL.
Steps and details
- Add a clear name so printed assets stay organised
- Use the generated path or randomise a new one
- Download the QR code as PNG or SVG, in standard, Google-logo, modern, elegant, or minimal styles
- Optionally upload a logo into the centre of the code
This is a customer-side screen. Because you are in your agency account, you can reach it two ways: go to Business -> Customers -> Manage Customers and click Open dashboard on the customer: you go into their dashboard with nothing locked, even features their plan hides, and a bar at the top shows whose dashboard you are in (handy for done-for-you setups or granting access beyond a plan); or choose View as customer on the same page to see their dashboard exactly as they see it, with their plan's limits. If your sidebar shows the Agency / Customer switcher, the Customer tab plus the location switcher is a shortcut to the same place.
Track what happens after the scan
#See total scans and recent scan trends
Steps and details
- Review funnel progression from scans to feedback to platform clicks
- Understand which review sites people choose after scanning
- Review rating breakdowns where applicable
Use NFC tags when tapping is easier than scanning
#NFC tags work in a similar way, but the customer taps their phone instead of opening the camera. This is useful for reception desks, checkout counters, packaging inserts, and physical leave-behinds.
Steps and details
NFC records appear at Grow -> Review Tools -> NFC in a customer login (and under Grow -> Campaigns -> NFC when you open the customer's account from your agency). The menu item only shows once the organization has at least one NFC, which happens after an NFC product order.
This is a customer-side screen. Because you are in your agency account, you can reach it two ways: go to Business -> Customers -> Manage Customers and click Open dashboard on the customer: you go into their dashboard with nothing locked, even features their plan hides, and a bar at the top shows whose dashboard you are in (handy for done-for-you setups or granting access beyond a plan); or choose View as customer on the same page to see their dashboard exactly as they see it, with their plan's limits. If your sidebar shows the Agency / Customer switcher, the Customer tab plus the location switcher is a shortcut to the same place.
A few practical rules
#Print at least 2cm by 2cm for reliable scanning
Steps and details
- Test every print proof before ordering in volume
- Keep the destination editable so the same printed QR code can keep working even if the campaign changes