Every AI-written post, from Write It for Me, Autopilot or an AI assistant, is grounded in the business facts someone confirmed. The voice settings decide how it sounds. Together they keep each post accurate and on-brand, location by location.
Facts live under Posts -> Settings, Business Facts tab. The voice lives on the Voice and Instructions tab, with your agency defaults in the playbook.
The fact sections
| Section | What goes in it |
|---|---|
Services | What the business offers, with a price where there is one. Each post is about one service |
Proof | Awards, years in business, guarantees, memberships and licences |
Availability | Short statements such as "Same-day appointments" or "Open on Sundays" |
Offers | Deals with dates. Each is confirmed on its own |
Events | Dated events with a start and an end |
Areas Served | Places the business serves |
This is a customer-side screen. Because you are in your agency account, you can reach it two ways: go to Business -> Customers -> Manage Customers and click Open dashboard on the customer: you go into their dashboard with nothing locked, even features their plan hides, and a bar at the top shows whose dashboard you are in (handy for done-for-you setups or granting access beyond a plan); or choose View as customer on the same page to see their dashboard exactly as they see it, with their plan's limits. If your sidebar shows the Agency / Customer switcher, the Customer tab plus the location switcher is a shortcut to the same place.
Fill from the Profile, then confirm
Fill from the Profilefills in what the Google profile already says. Nothing is confirmed or saved until you check it- Click
Confirmon each fact, orConfirm All in This Section. Offers, prices, awards and guarantees are confirmed one at a time - Autopilot writes about a service once it has two confirmed facts: the service and one more about it
- Facts an AI assistant adds arrive unconfirmed, ready for a person to check
- New posts use the saved facts. A scheduled post that uses a fact you change, remove or stop confirming is held for a check before it goes out
Search words people used
Search words people used to find this businesslists the words from Google that led people to the listing- Pick the ones that describe a service or a place it serves. They become suggestions for facts
- Words you do not pick are not kept, and Autopilot only uses words a person picked
Facts reported as wrong
- When an approver uses
Something Is Wrongon the approval page, the fact showsReported as wrongwith what they said - Fix the fact and confirm it, and it is used again
Dismiss Reportcloses the report without changing the fact. It waits for a confirm before posts use it again
The voice controls
- Free text goes under
Anything Else the Writer Should Know, in plain sentences such as "Mention free parking" - Changes are used for every post written from then on. Posts already written keep their text
| Control | What it does |
|---|---|
Length | How long each post is: 40 to 80 words by default, or characters for Japanese and Chinese |
Emoji | Whether a post may use one emoji. None by default |
Hashtags | No hashtags, or a fixed list of up to 5 added to the end of each post |
Sign-off line | A line added to the end of each post, exactly as written |
Business name | How posts name the business |
Words to avoid | Words a post never uses, up to 30 |
Second language | A second language below the first, or posts that alternate between the two |
Preferred button | The button a post uses when nothing else decides it |
Themes | What posts may be about |
Rotations | Show a setting on some posts only, such as hashtags on every second post |
Three layers of instructions
- Your agency playbook (
Business -> Publishing,Playbooktab) sets the defaults for every location - The location (
Posts -> Settings,Voice and Instructionstab) wins over the playbook for that location - A single post takes its own topic in
What Should the Post Be About? Use the Defaultreturns a location's value to the playbook. Customers see your values asSet byfollowed by your agency name
Post languages
Post Languages: up to 5 per location, from 28 languages, starting with the listing's own language- Posts are written in the first language.
Make Primarychanges it, andSave Languageskeeps the list - A second language can sit
Below the first language, or posts can alternate (Alternating posts)
Turn feedback into a standing rule
When a client asks for changes, the post's page shows you Make This a Standing Rule. It opens Voice and Instructions for that location, so the comment becomes a lasting instruction and every future post follows it.