Your client approves Google Business Profile posts from an email, on a page with your logo, name and colours. There is no account, no password and no app. One tap approves a post, and every answer shows on the page straight away.
This guide walks through exactly what they see, so you can describe it to a new client with confidence.
The approval email
- One email per location, with up to 25 posts waiting. Posts sent for approval within the same hour arrive together
- Each post shows its text, photo, time and button as they will appear on Google
Written for youmarks Autopilot posts, andDrafted with an AI assistantmarks posts an assistant prepared- Your logo, name and colours lead the email and the page. Links use your own domain once one is primary
- Replies to the email reach you
On the approval page
| Button | What it does |
|---|---|
Approve | Approves that post for its time |
Approve All | Approves every post that was on the page when it opened |
Edit and Approve | Opens the title and text for a quick fix. Save and Approve releases it, and the edit is checked before it is posted |
Request Changes | Picks a reason (The wording is not right, A price or date is wrong or Something else), adds a comment, then Send Request |
Something Is Wrong | Sits under each fact in Facts in This Post. The client says what is right and clicks Send Correction |
Approving a post does not confirm its facts. If one is wrong, the page points the client to Edit and Approve or Request Changes, and to Something Is Wrong so future posts get it right.
What happens next
- Each answer shows on the page at once
- Opening the link changes nothing. Only a button does, so mail scanners never approve a post
- A double tap counts once
- A post written by AI that nobody has edited is rewritten from the comment straight away and comes back for approval
- A post changed since the email went out is marked
Updated since this email was sent, and the page shows the current version
Reminders and new links
- One reminder arrives about 24 hours before a post's time, if it is still waiting
- A link works for at least 7 days, and for as long as one of its posts can still be approved, up to 60 days
- An expired link offers
Email Me a New Link, which sends a fresh link to the same address
Staying in control
Pause Autopilotin the email stops new drafts for that location. Posts already approved still go outStop These Emailstakes that address off that location's list- With the
Monthly summary of live postson, the notice addresses get last month's live posts on the 1st, withStop Monthly Summariesat the bottom
Try it yourself
Send Me a Sample on the Approvals and Notices tab under Posts -> Settings sends you the approval email exactly as your client gets it, marked Sample. Nothing is posted. On Business -> Publishing, Send Me a Sample Approval Email does the same.