EmbedMyReviews uses AI across several features, from writing review responses to helping customers draft reviews to analysing sentiment. To use those features, you need an AI provider connected.
OpenAI is the simplest default for most agencies. You bring your own API key, pay OpenAI directly, and the platform handles the rest.
What this is
#OpenAI is the company behind ChatGPT and the GPT family of models. When you connect OpenAI in the platform, you are using your own OpenAI account and API key rather than a shared agency-wide vendor account hidden behind the platform.
Steps and details
This is a BYOK setup, which means you control the billing directly with OpenAI and the platform does not add a markup layer on top.
What OpenAI powers in the platform
#Steps and details · includes a table
| Feature | OpenAI support | Notes |
|---|---|---|
| AI Review Response | Yes | Manual AI responses on reviews |
| Auto Respond | Yes | Used for automatic review replies |
| AI Review Insights | Yes | Used for review analysis and sentiment work |
| Social Image Captions | Yes | Used for captions and hashtags |
| AI Review Generator in feedback forms | Yes | Used to help customers draft reviews |
| AI Questions for feedback forms | No | Requires OpenRouter. With OpenAI the form falls back to fixed default questions rather than AI-generated ones |
| Search AI | No | Requires OpenRouter |
Search AI is the major exception. That feature needs OpenRouter because it has to work across multiple AI ecosystems rather than just one provider.
Who should choose OpenAI
#Agencies that already have an OpenAI account
Steps and details
- Teams that want the simplest AI setup path
- Operators who mainly need AI review responses, auto-respond, captions, and insights
- Teams that specifically want GPT models such as GPT-4o or GPT-5
What you need before starting
#An OpenAI account at platform.openai.com
Steps and details
- An API key created in the OpenAI dashboard
- A payment method added in the API billing area of OpenAI
A ChatGPT Plus subscription is not the same thing as API access. The API has its own billing and needs its own payment method on file.
Step-by-step setup
#Go to Platform -> AI & Automation -> Artificial Intelligence, click Add AI Provider, name the provider, choose OpenAI, and continue through the wizard.
Steps and details · includes a table
| Step | What to do |
|---|---|
| Welcome | Confirm you understand the BYOK model |
| Credentials | Paste the API key and optional organization ID, then verify |
| Models | Choose the review response model and optional assistant model |
| Confirmation | Review the masked key and chosen models, then complete setup |
Step · What to do
- Welcome
- Confirm you understand the BYOK model
- Credentials
- Paste the API key and optional organization ID, then verify
- Models
- Choose the review response model and optional assistant model
- Confirmation
- Review the masked key and chosen models, then complete setup
Credentials
#The API key comes from platform.openai.com -> API Keys. The organization ID is only needed if your account is operating under an organization structure. Most individual accounts can leave it blank.
Steps and details
Verification happens live. If the key or organization detail is wrong, the wizard should stop before anything is saved.
How to choose your models
#The review response model powers review responses, auto-respond, and social captions. AI Insights uses your connected provider but runs on a platform-set analysis model rather than your selected review response model. The assistant model is for things like the AI review generator in feedback forms and similar prompt-driven helper flows.
Steps and details · includes a table
For most agencies, GPT-4o or GPT-4o Mini is the practical starting point. They give a strong balance of quality and cost.
With Publishing on your account, the wizard also has Model for posts (optional): the model used when AI writes Google posts. Leave it empty and posts use the review response model.
| Model | Tier | Typical use case |
|---|---|---|
| GPT-4o | Recommended | Best balance of quality and cost for most agencies |
| GPT-4o Mini | Budget | High-volume usage where cost sensitivity matters |
| GPT-5 | Recommended | Latest generation quality if available on the account |
| GPT-5 Mini or Nano | Budget | Lower-cost, lighter workloads |
| GPT-3.5 Turbo | Standard | Older low-cost fallback |
| o1 or o3 | Premium | Specialised reasoning use cases |
| o1 Mini or o3 Mini | Budget | Cheaper reasoning-model option |
For assistant-style tasks that run more often, a cheaper model often makes more sense than using the most expensive model everywhere.
What happens after setup
#AI review responses use your selected review response model
Steps and details
- Auto Respond uses the same provider and model family
- AI Insights uses the connected AI provider for analysis
- Social image caption generation uses the connected provider
- Feedback form AI review generation uses the assistant model if configured
- Google posts written by AI (
Write It for Me, Autopilot and AI assistants) use the model for posts, or the review response model when that field is empty
What it costs
#You pay OpenAI directly and there is no markup added by the platform. In practice, review-response costs are usually very small unless volume gets extremely high.
Steps and details
For most agencies, the AI bill stays modest even when the feature set is active across multiple customers.
Managing the provider later
#Edit the provider to rotate API keys or change models
Steps and details
- Set it as default if you have more than one AI provider connected
- Delete it if you want to remove the connection entirely