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On this page 19 sections
18 min readBilling & Invoicing

The Custom Plan Feature Matrix

The authoritative reference for every option on a custom plan: what each toggle controls, its default, and the gotchas that catch agencies out.

Feature overview: Custom Plans & Billing

Your guide, at your pace

Scan the overview. Open a section for its full steps and details.

New to these terms?
BYOK
Bring Your Own Key. Connect your own provider account instead of using a built-in service.
API
A way for two apps to share information or carry out tasks for each other.
SMS
A text message sent to a mobile phone number.

Custom plans are the most load-bearing screen in the platform. Every plan is a bundle of pricing, limits, and feature switches, and every customer's experience (what they see, what they can use, and what asks them to upgrade) is decided here.

This guide is the complete reference. It walks the plan editor tab by tab, lists every option with its default, and covers the Stripe and non-Stripe billing paths, per-customer overrides, the plan lifecycle, and the gotchas agencies hit most often.

Open a plan from Business -> Billing & Revenue -> Custom Plans. The editor has three tabs: General, Pricing & Billing, and Features & Options.

How the plan editor is organised

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The Features & Options tab is where the feature matrix lives. It is split into seven sub-tabs: General, Reviews, Campaigns, Review Tools, Social Proof, Publishing, and Integrations.

Steps and details

Above the sub-tabs sits an Advanced View switch. It reveals extra controls (Platform Mode, API Access, widget filter options, and more), and it resets to off on every page load. Several important options are simply invisible until you flick it, so if an option from this guide is missing from your screen, turn Advanced View on before assuming anything else.

The same editor appears in two places: on the plan itself (the template every subscriber inherits) and on each customer's Manage Customer page (a per-customer override layer). Anything set on the customer overrides the plan for that customer only; clearing the override re-inherits the plan value.

Worth knowing

Saving the plan editor opens a price-recommendation dialog first. Your option changes only persist after you click Save Plan Options inside that dialog. Closing it discards them.

The three access states

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Most options are a 3-state access control rather than a simple on/off switch. Understanding the difference between Upgrade and Hidden is the key to designing a plan ladder.

Steps and details · includes a table
  • Section-visibility options are 2-state instead: Visible / Hidden. These are Settings Pages, Billing Pages, Services Page, Reviews Page, Campaigns Section, and NFC Cards
  • Some options are parents with nested children: hiding a parent (for example Respond with AI or Email Campaigns) also hides its children
  • Use Upgrade on features you want to sell against, and Hidden on features that should never appear for that tier
The three access states
StateWhat the customer experiences
EnabledThe feature is fully available and works normally.
UpgradeThe feature is visible but locked. The customer sees it with an upgrade prompt, useful for showing what a higher tier includes.
HiddenThe feature is removed from the customer's UI entirely, as if it does not exist.

State · What the customer experiences

Enabled
The feature is fully available and works normally.
Upgrade
The feature is visible but locked. The customer sees it with an upgrade prompt, useful for showing what a higher tier includes.
Hidden
The feature is removed from the customer's UI entirely, as if it does not exist.

Testing plan gating (do not use your agency login)

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You cannot QA plan gating from your agency account. Tenant owners and sales agents bypass every plan gate, so when you look at a customer account through your own login, everything appears enabled regardless of the plan.

Steps and details

Always test by logging in as (or impersonating) a customer. Only then do the Upgrade locks, hidden sections, and limits actually apply.

The General tab: identity and availability

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Before the feature matrix, the General tab holds the plan's identity and how customers can reach it.

Steps and details · includes a table
The General tab: identity and availability
FieldWhat it doesNotes
NameThe plan's nameMust be unique across your plans.
DescriptionShort text shown to customers when they are choosing a planSell the tier here, not internally.
Default PlanAuto-selected for new customers at signupSetting a plan as default un-defaults every other plan.
Hide PlanRemoves the plan from the customer subscription pageExisting subscribers keep it, and it stays usable in your Switch Plan modal. This is how you retire a plan.
Plan Registration URLA direct signup link for this planAlways register?plan={id}. A status banner tells you whether it is ready to share: it warns when signups are off, when payment-first needs a payment link, or when you should share the Stripe payment link instead.

Features & Options: General sub-tab

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The General sub-tab holds account-wide limits, monthly credits, and the section-visibility switches.

Steps and details · includes a table
Features & Options: General sub-tab
OptionWhat it controlsDefaultNotes
Max LocationsHow many locations the customer can create10 = unlimited. On Stripe plans this limit also drives add-on location billing.
Max Team MembersHow many team members the customer can invite0 (unlimited)0 = unlimited.
Monthly Email CreditsEmail sending credits granted each month0Renews monthly per channel.
Monthly SMS CreditsSMS sending credits granted each month0Renews monthly per channel.
Monthly WhatsApp CreditsWhatsApp sending credits granted each month (WhatsApp is coming soon)0Renews monthly per channel.
Settings PagesVisibility of the customer's Settings groupVisibleHiding 404s the whole Settings group, except Profile, which always stays reachable.
Billing PagesVisibility of the customer's Billing menuVisibleHiding removes the entire Billing menu plus upgrade and top-up links. UI only: Stripe subscriptions keep renewing.
Services Page (Services Access card)Visibility of the services you sell from Custom ProductsVisibleHiding removes the Manage -> Services menu item, the Services page, and featured services on the dashboard. Active service subscriptions keep renewing.
Remove 'Powered By' BrandingWhether the customer can strip platform brandingEnabled
Platform ModeMulti-Location vs Multi-Organization account structureMulti-LocationAdvanced View only.
API AccessAccess to the customer API and API settingsUpgradeAdvanced View only. On Upgrade the API settings page shows locked, but the API docs page 404s until the option is fully Enabled.

Features & Options: Reviews sub-tab

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The Reviews sub-tab controls the reviews page itself, the AI reply stack, and review management tools. Respond with AI is a parent option: hiding it also hides Auto-Responding and Custom AI Prompts beneath it.

Steps and details · includes a table

Note that AI Hub and API Access are separate products with separate switches: enabling API access does not grant the AI Hub, and vice versa. The last five rows only appear with Advanced View on.

Features & Options: Reviews sub-tab
OptionWhat it controlsDefaultNotes
Reviews PageVisibility of the customer's Reviews pageVisible2-state Visible / Hidden.
Respond with AIAI reply generation on reviewsEnabledParent option: hiding it also hides its children below.
Auto-RespondingAutomatic AI replies to incoming reviewsUpgradeChild of Respond with AI.
Custom AI PromptsCustomer-defined prompts for AI repliesEnabledChild of Respond with AI.
Tag ReviewsTagging and organising reviewsEnabled
AI InsightsAI-generated insight reports over reviewsUpgrade
Search AIAI-powered review searchUpgrade
AI HubThe AI Hub (MCP) connectionUpgradeSold independently of API Access: enabling one does not enable the other.
Import ReviewsImporting reviews manuallyEnabledAdvanced View only.
Export ReviewsExporting reviewsEnabledAdvanced View only.
Hide Reviews from WidgetsExcluding individual reviews from widget displayEnabledAdvanced View only.
Scheduled ReportingRecurring emailed reportsEnabledAdvanced View only. Deliberately independent of Settings Pages visibility: hiding Settings does not switch reporting off.
Sentiment AnalysisSentiment analysis over reviewsUpgradeAdvanced View only.

Features & Options: Campaigns sub-tab

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The Campaigns sub-tab gates each sending channel separately. Email Campaigns, SMS Campaigns, and WhatsApp Campaigns (coming soon) are parents: hiding a parent hides its children with it.

Steps and details · includes a table

The bring-your-own-provider children (Own Email Provider, Own SMS Provider, Own WhatsApp Provider) and WhatsApp Custom Templates (WhatsApp is coming soon) all default to Hidden, so customers use your managed sending unless you deliberately open BYOK up on the plan.

Features & Options: Campaigns sub-tab
OptionWhat it controlsDefaultNotes
Campaigns SectionVisibility of the campaigns area in nav and dashboardVisibleNav and dashboard only: direct URLs stay reachable.
Email CampaignsEmail review-request campaignsEnabledParent option with the three children below.
Custom 'From' EmailSending from the customer's own from-addressEnabledChild of Email Campaigns.
Own Email ProviderBring-your-own email provider (BYOK)HiddenChild of Email Campaigns.
BCC AutomationTriggering requests via BCC'd emailsEnabledChild of Email Campaigns.
SMS CampaignsSMS review-request campaignsEnabledParent option with the two children below.
Own SMS ProviderBring-your-own SMS providerHiddenChild of SMS Campaigns.
MMS RequestsSending MMS review requestsUpgradeChild of SMS Campaigns.
Video Review RequestsVideo-based review requestsUpgrade
WhatsApp CampaignsWhatsApp review-request campaigns (coming soon)UpgradeParent option with the two children below.
Own WhatsApp ProviderBring-your-own WhatsApp provider (coming soon)HiddenChild of WhatsApp Campaigns.
Custom TemplatesCustom WhatsApp message templates (coming soon)HiddenChild of WhatsApp Campaigns.
No Credits During TrialWithholds monthly credits while the customer is on trialOffAdvanced View only.

Features & Options: Review Tools sub-tab

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The Review Tools sub-tab covers the collection assets: feedback forms, QR codes, and NFC cards. Feedback Forms is a parent: hiding it hides the form limit, AI Review Assistant, Video Testimonials, and custom domain options beneath it.

Steps and details · includes a table
Features & Options: Review Tools sub-tab
OptionWhat it controlsDefaultNotes
Feedback FormsBranded review-collection formsEnabledParent option with the four children below.
Feedback Form LimitMaximum number of feedback forms0 (unlimited)Child of Feedback Forms.
AI Review AssistantAI-assisted review writing on formsUpgradeChild of Feedback Forms.
Video TestimonialsVideo collection on feedback formsUpgradeChild of Feedback Forms. Shows an inline warning to keep the Testimonials source allowed on the Integrations sub-tab.
Custom Domain for Feedback FormsServing forms from the customer's own domainUpgradeChild of Feedback Forms.
Review Gating / Negative FeedbackRouting unhappy customers into private feedbackEnabledAdvanced View only.
QR CodesQR codes that link to collection pagesEnabled
NFC CardsVisibility of the NFC cards areaHiddenThe only option hidden by default. Even when visible, the customer nav additionally needs an actual NFC order before the item shows.

Features & Options: Social Proof sub-tab

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The Social Proof sub-tab gates widget creation and display controls. Create Widgets is the parent for the widget limit and SEO snippets; the fine-grained display controls (allowed widget types, rating and verified filters, sort order, and custom CSS) live behind Advanced View inside the widgets area.

Steps and details · includes a table
Features & Options: Social Proof sub-tab
OptionWhat it controlsDefaultNotes
Create WidgetsBuilding embeddable review widgetsEnabledParent option with the two children below.
Widget LimitMaximum number of widgets0 (unlimited)Child of Create Widgets.
SEO Review SnippetsStructured-data review snippets for search enginesEnabledChild of Create Widgets.
Social SharingSharing reviews as social imagesEnabled
Allowed Widget TypesWhich widget types the customer can createAll allowedAdvanced View only, inside the widgets area.
Minimum Rating FilterFiltering widgets by a minimum star ratingEnabledAdvanced View only.
Verified Reviews FilterFiltering widgets to verified reviewsEnabledAdvanced View only.
Custom Sort OrderCustom review ordering inside widgetsEnabledAdvanced View only.
Custom CSSCustom CSS on widgetsEnabledAdvanced View only.

Features & Options: Integrations sub-tab

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The Integrations sub-tab decides which review platforms a customer can connect. Allowed Review Sources is a logo grid with every platform selected by default. Deselect a platform to block customers on this plan from connecting it.

Steps and details · includes a table

By default a blocked platform still shows greyed out in the customer's picker; turn on Hide Unselected Sources to remove blocked platforms from the picker entirely.

Features & Options: Integrations sub-tab
OptionWhat it controlsDefaultNotes
Allowed Review SourcesA logo grid of review platforms the customer may connectAll selectedDeselecting a platform blocks connecting it.
Review Source LimitMaximum number of connected review sources0 (unlimited)
Allow Custom Review SourcesLetting customers add sources not in the gridEnabledAdvanced View only.
Hide Unselected SourcesHow blocked platforms appear in the customer's pickerOffAdvanced View only. When on, blocked platforms disappear from the picker instead of showing greyed out.

Features & Options: Publishing sub-tab

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The Publishing sub-tab controls Google Business Profile posts: whether the customer has them, whether Autopilot runs, how much the customer does alone, and the monthly limits. The plan decides whether Publishing runs for a customer at all, for your own work in their account as well; the access level decides who operates it.

Steps and details · includes a table
  • The ready-made Starter, Professional and Enterprise plans are created with Publishing set to Upgrade, Enabled and Enabled, and Autopilot to Upgrade, Upgrade and Enabled
  • Publishing and Autopilot count toward the price recommendation only when set to Enabled. A plan that already includes most features is at the top of the range, so adding them may not change the suggested price
Features & Options: Publishing sub-tab
OptionWhat it controlsDefaultNotes
PublishingPosts, calendar, media and approvals for the customer's business profileUpgradeParent option. Hidden also hides the options below.
AutopilotDrafts a post on a schedule; a person approves each oneUpgradeChild of Publishing.
What the customer can do themselvesCreate and schedule posts, Approve posts only, or Nothing: the agency does everythingCreate and schedule postsChoose Nothing: the agency does everything for a done-for-you service.
Posts per location per monthPosts each location may publish in a month0 (unlimited)Posts made with Open dashboard and shared review images never count.
AI drafts per location per monthAI drafts each location may ask for in a month300 = unlimited. Caps what the customer can spend on your AI key.

The Stripe path: Pricing & Billing

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The Pricing & Billing tab is only rendered once your Stripe account is connected via Business -> Billing & Revenue -> Connect Stripe.

Steps and details

The core fields are Monthly Stripe Price ID and Yearly Stripe Price ID, each with a Create button for in-app price creation. The currency comes from your platform currency setting and is shown read-only. A plan counts as a Stripe plan if at least one price ID is set, and IDs are validated against your connected account.

Additional location pricing lives here too: Monthly Add-on Price ID and Yearly Add-on Price ID bill each location beyond the plan's Max Locations. If you configure Tiered Pricing (volume discounts by location count), it overrides the simple add-on price IDs.

  • Platform commission: a 1.9% application fee applies to customer payments
  • The fee is waived for lifetime-deal agencies
  • The fee is silently dropped for BRL, INR, MXN, MYR, SGD, and THB currencies
Worth knowing

A plan with no price IDs at all is treated as billed externally. See the non-Stripe path below. Setting even one price ID (monthly or yearly) makes it a Stripe plan.

Trials and what happens when a subscription ends

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Trial Days sits on the Pricing tab. It is hidden for Free plans and forced to 0 when the plan is free. When a Stripe trial ends, Stripe takes over billing.

Steps and details

When a subscription fully ends, the plan's Subscription End Behavior decides what happens next: Use default, Do nothing (block access), or auto-switch the customer to a chosen free plan. Note that the auto-downgrade clears all per-customer overrides.

When a customer's trial expires or their subscription lapses, the dashboard redirects them to your subscriptions page, or to a subscription-required page when billing is hidden or Stripe is absent. Campaign sending and review syncing stop. Their public feedback forms and QR links show a branded 'page paused' notice (HTTP 402) rather than a broken 404, so end customers scanning a QR code never hit a dead page.

  • Trial Days is hidden for Free plans and forced to 0 when the plan is free
  • Subscription End Behavior options: Use default, Do nothing (block access), or auto-switch to a chosen free plan
  • Auto-downgrade to a free plan clears all per-customer overrides, so re-apply any you still want

The non-Stripe path: billing externally

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A plan with no price IDs is billed externally, and the plan list badges it Billed Externally. The Free Plan toggle marks a genuinely free plan: free-plan customers always keep access, even when paused.

Steps and details

Non-Stripe, non-free customers stay active until their platform trial date passes. You assign plans manually via the customer's Switch Plan modal.

Credits on free and non-Stripe plans renew monthly per the plan's limits, independently per channel, and respecting the No Credits During Trial option.

  • Customers without your Stripe see a reduced Billing menu: Credit usage only, plus Buy credits when you sell credit products with external payment URLs
  • Pause is available for non-Stripe customers only, from Manage Customer, and stops access unless the plan is free
Worth knowing

Warning: pausing wipes the customer's trial date, and resuming does not restore it. Do not pause a trialing customer you intend to resume unless you are prepared to reset their access manually.

Per-customer overrides and credit timing

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The same Features & Options editor appears on each customer's Manage Customer page. Anything you set there overrides the plan for that customer only, and overrides store only the differences from the plan, so clearing an override re-inherits the plan value.

Steps and details

Timing is the important part. Editing limits on a specific customer expires and re-grants their credits immediately. Editing the plan template does not touch existing subscribers' credits until their next monthly renewal.

  • Use the plan editor for changes that should roll out to everyone at renewal
  • Use the per-customer editor for changes that should take effect right now
  • The per-customer editor has no price-recommendation step: it saves options directly
  • Remember that an auto-downgrade at subscription end clears all per-customer overrides
  • Overrides are also cleared whenever the customer changes plan. For a lasting setup such as a done-for-you Publishing level, set it on the plan itself

Plan lifecycle: create, copy, hide, delete, reorder

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Create: requires an Agency-tier EMR plan; a new plan starts from the defaults listed in the tables above

Steps and details
  • Copy: duplicates everything except Stripe price IDs and payment links, so reconnect billing on the copy. It does copy the Default Plan flag, so un-default one of the two afterwards
  • Hide: retires a plan without deleting it. Existing subscribers keep it and you can still assign it from the Switch Plan modal
  • Delete: a soft delete, blocked while any customer is assigned to the plan (including cancelled and free ones), with the error 'You have active subscribers on this plan'. Move customers off first
  • Reorder: drag plans in the list to change their display order
Worth knowing

Smart Setup creates three plans: Starter, Professional (the default, unless you already have one) and Enterprise. All three are created without Stripe price IDs. Connect prices before selling them.

Gotchas: the ones agencies actually hit

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Every item below is a behaviour that has surprised real agencies. Skim this list before and after any plan change: most support tickets about custom plans trace back to one of these.

Steps and details
  • Hiding a feature is not retroactive. Configuration customers already enabled (for example video collection on a feedback form) keeps working until you edit the form, so audit existing records after downgrading a plan
  • Advanced View resets off each visit. If you cannot find Platform Mode, API Access, or the widget filter options, flick the switch
  • The plan editor's save opens a price-recommendation dialog: options only persist after you click Save Plan Options there
  • Campaigns Section hides navigation but not direct URLs
  • Setting API Access to Upgrade still 404s the API docs page. Only fully Enabled unlocks the docs
  • NFC is hidden by default and the customer nav additionally requires a real NFC order before the item appears
  • The 1.9% commission is silently waived for BRL, INR, MXN, MYR, SGD, and THB, so revenue reports will not show a fee for those currencies

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