SMS for review requests
Connect your own SMS provider and send review requests through your own account. You control the costs, the sender identity, the delivery reputation, and the phone numbers. 13 providers supported worldwide with zero markup.
Per-client provider assignment. MMS support on SignalHouse, Twilio and TextGrid. 10DLC compliance for US messaging. Alphanumeric sender names for Europe. Android phone gateway for zero-cost sending.
Why bring your own SMS provider
Shared SMS services suffer from carrier filtering because thousands of businesses send from the same pool of numbers. Your own account means your own reputation.
Control your costs
Negotiate rates directly with your provider. Pay their prices, not a markup. Find a provider with great rates for your country and use those rates.
Control deliverability
Build your own sender reputation instead of sharing one with thousands of other businesses. Your messages are far more likely to reach the customer.
Control sender identity
Your clients see their business name or phone number as the sender, not a random shared number. That builds trust and usually improves open rates.
Stay compliant
For US messaging, 10DLC registration is required. With your own account, you register directly and ensure full compliance. Shared services can't do this properly.
Recommended providers
Not sure where to start? These three cover the most common use cases.
SignalHouse
Best for US & Canada10DLC brand and campaign registration happens inside your dashboard. You add your business details and pick a phone number, and EMR handles the registration through your own SignalHouse account.
Best for: US and Canada
Sender: Your registered 10DLC phone number
MMS: Yes, including images with review requests
10DLC: Brand and campaign registered inside your dashboard
Twilio
Most PopularIndustry standard for SMS. Best delivery rates, full 10DLC compliance for US messaging, global reach, and MMS support. The natural pick when your clients span several countries.
Best for: US, Canada, and worldwide
Sender: Phone number or business name
MMS: Yes, including images with review requests
10DLC: Full support for US compliance
Brevo
Best for EuropeCompetitive European pricing. If you already use Brevo for email, adding SMS is seamless because it keeps everything on one platform and one bill. Business name sender only.
Best for: Europe and agencies already using Brevo for email
Sender: Business name only (no phone numbers)
MMS: No
Handles unicode (emoji, accented characters) automatically
All 13 supported providers
Connect any of these at the agency level. Pay your provider directly, and EMR adds zero markup.
SignalHouse
US and Canada
Twilio
US, Canada, worldwide
Brevo
Europe
Bird
Europe, AU, NZ
TextGrid
US (cheaper Twilio alternative)
Telnyx
US, global
GatewayAPI
Europe
Clickatell
Global, cost-effective
Amazon SNS
AWS users
Vonage
Global, established
Seven.io
Europe
Kudosity
Australia, New Zealand
httpSMS
Zero cost (Android)
Which provider should you choose?
US or Canada
SignalHouse. 10DLC brand and campaign registration happens inside your dashboard, with MMS support. Alternatives: Twilio, the industry standard with full 10DLC support, or TextGrid, which offers similar features at a lower price.
Europe — lowest cost
Brevo or GatewayAPI. Both offer very competitive European rates. Compare their pricing for your specific countries — rates vary by destination.
Australia or New Zealand
Kudosity, a well-known local provider. Twilio is the broader alternative. Bird also covers the region and typically has better pricing.
Already using Brevo for email
Add Brevo SMS. One platform, one bill, no extra accounts.
Already on AWS
Amazon SNS. Use your existing account and billing.
Simplest setup
Twilio. Create an account, copy two keys and a phone number, done.
Spend nothing
httpSMS. Use your Android phone and existing SIM card. Zero provider cost.
Need MMS (picture messages)
SignalHouse, Twilio or TextGrid. All three support sending images alongside review request text.
Sender identity
When a customer receives a review request via SMS, they see either a phone number or a business name as the sender. Different providers support different options.
Phone number
Recipients see a real phone number. They can reply to it in some countries. Required for US messaging.
Business name (alphanumeric)
Recipients see your client's business name (e.g. "AcmeDental", up to 11 characters). Standard in Europe. More professional but recipients can't reply.
Per-client flexibility
If you manage multiple clients, you can set different sender identities for each one, even on a single provider account. The system resolves sender identity in this order:
- Campaign override: a specific sender set on the campaign
- Client organisation: the sender configured for that client
- Provider default: falls back to the provider's default number or name
This means one Twilio account can send messages that appear to come from different business names or numbers depending on which client's campaign is sending.
Provider resolution
When a campaign sends an SMS, the system finds the right provider in this order:
- Client's own provider: if you've given them their own
- Organisation-assigned provider: the provider assigned to that client
- Agency default: your agency's default provider
Zero-cost option
httpSMS lets you send SMS from your own Android phone using your existing SIM card. You pay your carrier's standard rates, often pennies per message or included in your plan.
httpSMS
Install the httpSMS app on an Android phone with an active SIM. Messages are sent directly from that device at your carrier's standard rates.
Phone must stay powered on and connected. Best for low volume or testing.
Related features
BYOK Overview
Bring your own keys for AI, SMS, email, WhatsApp (coming soon), and rank tracking.
BYOK Email
Free service, BYOK providers, or client Gmail/Outlook for review requests.
Twilio Approval
Guided toll-free setup for US and Canada review request SMS.
Review Campaigns
Multi-channel campaigns that use your SMS provider to send requests.
See whether EMR fits the way
your agency actually runs.
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