What does white-label review management software do?

It lets an agency run review requests, monitoring, responses, widgets and client reporting under its own brand. EMR combines those tasks in one account with separate client and location settings, so the agency can sell software access or a managed review service.

How is a white-label review management tool different from a single-business tool?

An agency needs to manage multiple clients, control client access, apply its own branding and report on the work for each account. EMR provides client and location settings, a branded portal, campaigns, widgets and reports. You can sell client access, a managed review service or both, and set your own client prices.

Can I reply to every supported review site from EMR?

No. Direct replies and Auto Respond work with Google and Facebook profiles connected through Grant Access. Other supported review sources can sync for monitoring, but each source has different capabilities and sync timing.

Does review collection require a CRM integration?

No. You can use email and SMS campaigns, contact imports, QR codes or feedback forms. Native integrations, webhooks, Google Sheets, Google Calendar and email-triggered invites can automate the flow when the client has a suitable source of customer events.

Is the $99 price per client or per location?

Neither. $99 per month covers the agency platform with unlimited clients and locations. Paid plans include optional free unlimited grey-label email from hello@reviews.email; you can use your own branded sender or supported client mailbox instead. SMS, AI, scans, any own-provider email costs and applicable billing/payment fees are separate. You set the price your own clients pay.

Can agencies expand beyond reviews later?

Yes. Add Google Business Profile posts, Local Search Grid tracking or a more managed reporting service when the client needs them. Local Search Grid requires a paid EMR plan and connected provider accounts; scan usage is billed by the provider.

White-label review management toolBuilt for agencies and resellers

White-label review management software for agencies

White-label review management software lets your agency collect feedback, monitor reviews, prepare replies and report to clients under your own brand. EmbedMyReviews brings those tasks together for $99/month, with unlimited clients and locations.

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14-day free trial. No credit card required. Provider usage and applicable billing fees are separate.

Written by Mannie Gill, Founder & Lead Developer at EmbedMyReviews. LinkedIn

Start with the client’s review process: when to ask, which profiles to monitor, who approves responses and what the monthly report should show. Then use the same workflow for each account, with its own settings and branding.

Collect feedback

Trigger email and SMS requests from real customer events, or use QR codes and feedback forms.

Manage the response

Monitor connected sources and reply to Google and Facebook reviews through supported connections.

Why EMR

Your portal, campaigns, widgets and reports, with one flat platform fee as you add clients.

A review management workflow your team can repeat

1. Collect

Connect a customer event to an email or SMS campaign, or share a QR code at the point of service. Test the request and follow-up timing before switching it on. WhatsApp campaign sending is coming soon.

Choose a request workflow

2. Monitor

Connect the client's review sources and set alerts. Reviews sync on each source's schedule; monitoring a source does not mean it supports direct replies. Google profiles connected through Grant Access also show which reviews Google removed, and when.

Check source capabilities

3. Respond

Draft or automate replies for Google and Facebook profiles connected through Grant Access. Set tone and optional approvals, and route complaints needing business facts to the client.

Set response rules

4. Show the work

Display reviews in website widgets and send branded reports on review and campaign activity. Explain the changes and agree the next action with the client.

See client reporting

EMR includes optional review gating. For Google requests, switch it off so every genuine customer can receive the public review invitation regardless of sentiment. Do not offer incentives. Read Google's review policy.

What to check in a white-label review management tool

Test the client experience as well as the agency dashboard. A useful tool should support the service you promise, from the first request to the monthly review.

Client access

Check what each client can see and do. Keep account settings and reporting relevant to their business, with access matched to the service you sell.

Branded delivery

Review the portal, request form, sender address and reports. For fully branded email, connect a supported provider or the client’s mailbox.

Response coverage

Confirm which sources support replies, not just monitoring. EMR publishes supported replies to Google and Facebook through connected accounts.

Delivery evidence

Show request activity, review trends and response coverage. Agree who handles complaints and what the client will receive each month.

Try a complete client workflow

Set up one client location, send a test request to your own address, check the reply workflow and preview the widget and report. Confirm the sender, permissions and client-facing branding before rolling the same process out to more accounts.

What agencies still need beyond basic review requests

Branded review requests

The request flow should feel like part of the agency’s system, not like an outside tool the client barely recognizes.

Visible proof assets

Widgets, testimonials, and clean review displays turn the service into something the client can actually see working.

Reporting that supports retention

The client should be able to understand what changed, what improved, and why they should keep paying for the service.

A path into a deeper offer

The platform should leave room to move into broader trust, local visibility, and reporting work later without replatforming.

What good software changes

Give clients a clear record of the work

The client can see which requests were sent, which reviews arrived and how responses were handled.

Widgets put selected review proof on the website, while branded reports explain activity and the next action.

If the client also buys local SEO, add Maps tracking and Google posts to the agreed scope.

Why EMR fits an agency review service

Keep requests, responses, widgets and reporting in the same client workflow. Your agency controls the offer and client price; EMR supplies the platform behind it.

One platform for ongoing work

Run review requests, monitor connected sources, manage supported replies and send client reports without rebuilding the account for each task.

Your brand on the client experience

Use your own domain, logo and colors for the portal, with branded forms, widgets and reports. Configure the email sender to match the service.

A flat agency subscription

Add clients and locations without an EMR per-location subscription charge. Budget provider usage and any applicable billing fees separately.

Local SEO when the client needs it

Add Google Business Profile posts and Google Maps grids to a wider retainer. Track visibility alongside review activity, rather than promising that more reviews guarantee higher rankings.

Agency task	How EMR supports it
Run requests for each client without rebuilding the process	Campaign templates, customer-event integrations, duplicate controls and per-client settings
Keep the client experience under the agency brand	Custom domain, client portal, feedback forms, widgets and branded reports; configure a supported sender for branded email
Expand the service when the client needs local visibility support	Google Business Profile posts and Maps grids on the same platform; budget provider usage and your team’s delivery time separately

How agencies usually package this

Some agencies sell this as a simple recurring offer on its own. Others use it as the first tier into a broader trust or local visibility service. Both can work if the software leaves room to grow.

Review-growth entry offer

Sell the cleanest version of the problem first: more reviews, stronger trust, and easier social proof. Keep the scope simple, then expand later.

Works best when: You want the easiest path to a monthly yes.

Review-led trust package

Bundle requests, widgets, proof assets, and reporting into a more complete trust offer rather than leaving the service at the campaign level.

Works best when: You already sell websites, SEO, GBP, or local growth work.

Client-growth bridge offer

Use review management as the first layer, then upsell into broader visibility, reporting, and retention work once the account is established.

Works best when: You want review management to open the door to a bigger relationship.

Helpful next steps

Use the sales guide if the software is not the issue and the offer still needs sharpening.

Use the pricing guide if you want help turning a review-led offer into something commercially clean.

Use the review campaigns feature page if you want the deeper workflow and channel details.

Use Google Business Profile posts when a client wants their profile kept active as well as reviewed.

"EmbedMyReviews is a real game-changer for agencies. Setup is a breeze, and the automation tools save a ton of time. Its white-label features let you keep things under your own brand."