Reputation Management for Pet Boarding & Kennels
Boarding kennels live and die by trust. A pet owner will almost always check online reviews before leaving their dog or cat for an extended stay. Being top-rated can make one kennel the go-to choice during busy travel seasons. Resellers can highlight how proactive review management keeps a steady stream of glowing testimonials about cleanliness, safety, and happy pets. Outreach might involve showing kennel owners how competitors appear in search results with higher ratings, leveraging that 91% of consumers regularly read reviews. By automating feedback requests after each boarding, owners can effortlessly turn customer relief (at reuniting with a well-cared-for pet) into public praise. A potential hurdle is convincing a busy kennel owner to adopt new tech, but emphasizing an automated, hands-off solution during their hectic pick-up/drop-off times can alleviate that concern.
Why reputation management matters for Pet Boarding & Kennels
Pet owners diligently read reviews for boarding facilities since they’re entrusting someone with their pet’s care for days at a time.
Boarding tends to have seasonal surges (holidays, summer vacations), meaning a strong online reputation can maximize bookings during peak periods.
Many kennels are independent businesses where owners are directly involved and aware that customer trust (and reviews) directly impact their success.
Your margin on Pet Boarding & Kennels
EmbedMyReviews costs $99/month flat for the platform. That can make the economics attractive as you add clients, but it does not make delivery free. Use the numbers here as planning ranges, not as guaranteed profit.
EMR cost stays $99 whether you have 1 client or 200.
Pricing by country
United States
Nightly rate ~$40 per pet
$100-$180
United Kingdom
Nightly rate ~£30
£80-£150
Canada
Nightly rate ~C$50
C$130-C$230
Australia
Nightly rate ~A$55
A$140-A$250
Germany
€90-€160
France
€90-€160
Netherlands
€90-€160
Subscription scaled by facility size (number of kennels); justified by showing that filling just one extra kennel for a few nights per month covers the cost.
How to package this for Pet Boarding & Kennels
Use EMR's custom plan builder to turn these into actual client packages. Treat them as starting points, not fixed rules.
Starter
~$100/mo
Review monitoring across connected platforms
Feedback forms with smart routing
Review widgets for their website
Monthly performance reports
Growth
~$150/mo
Everything in Starter
Automated review campaigns (email + SMS)
QR codes for in-location collection
AI review responses
Auto Respond rules
Premium
~$220/mo
Everything in Growth
AI Insights with sentiment analysis
Search AI visibility tracking
Local Search Grid rankings
Scheduled white-label reports
Social Share with AI captions
Niche scorecard
Reach decision makers
8/10Kennels are typically owner-operated or family businesses, so reaching the person in charge (outside of peak drop-off/pick-up hours) is very feasible.
Conversion likelihood
8/10Owners understand that trust is everything – demonstrating a safe, loving environment through reviews is a clear benefit, so many will be open to improving that.
Maps dependency
9/10Very high – when pet owners need boarding, they usually search Google for local options and heavily favor those with the best reviews in their vicinity.
Feature fit
8/10Tying review asks to a pet’s pickup works well, and features like photo updates or automated messages align with the personal touch these businesses already strive for.
How to pitch Pet Boarding & Kennels
Lead with proof, not promises. These pitch angles are meant to help an agency frame the service in a way a local business can understand quickly.
Run a free audit
Use Sales Intelligence to generate an AI-powered reputation audit. Show them their current rating, review velocity, and how they compare to competitors, branded with your logo.
Show their Maps ranking
Pull up their Local Search Grid and show exactly where they rank in Google Maps across the neighbourhood. Visual proof is harder to argue with than a pitch deck.
Demo the review flow
Open a feedback form on your phone and show how their customers would leave a review in 30 seconds. Tangible beats theoretical.
Outreach methods that work for Pet Boarding & Kennels
Cold calling
Direct phone outreach to business owners — works best during off-peak hours.
flyers
Use this channel only if it matches how decision-makers in the niche normally buy, respond, or refer work.
Referrals
Ask existing clients to refer others in the same industry.
EMR features that matter for Pet Boarding & Kennels
These are the features your pet boarding & kennels clients will use most, and the ones you should highlight when selling.
Review Campaigns
Automated review requests via email, SMS, and WhatsApp
Feedback Forms
Branded review funnels with smart routing
Review Widgets
12 widget types to showcase reviews on client websites
Local Search Grid
High Maps dependency — show clients exactly where they rank
Search AI
Track AI chatbot visibility alongside Google rankings
Sales Intelligence
AI-powered audit reports to close deals in this niche
AI Review Responses
Generate on-brand replies to every review
Auto Respond
Automate review responses 24/7
QR Codes
In-location review collection for appointment-based businesses
AI Insights
Sentiment analysis and actionable recommendations from review data
Analytics & Reporting
White-label dashboards and scheduled reports for client retention
Systems Pet Boarding & Kennels already use
Your pet boarding & kennels clients are already using these tools. Connect them to EMR and review requests fire automatically.
Booking and reservation management systems for kennels
Pet report card or daily update apps (some kennels send photos/updates to owners)
CRM for vaccination records and emergency contacts
Challenges to know
If a kennel has longstanding local clientele or contracts (with rescue groups, etc.), they might rely less on online discovery and feel less urgency for review management.
Some smaller kennels are run in a very hands-on manner, and staff may not have bandwidth or tech savvy to adopt new tools without guidance.
Negative reviews (e.g., a pet got sick or anxious) can be emotionally charged; owners may be wary of encouraging reviews that could highlight rare but inevitable issues.
Honest about the challenges, because agencies that go in with clear eyes close better deals and retain longer.
Seasonal strategy
Peaks during summer vacation months and late December (holiday travel) when many people board pets; quieter in early spring and mid-fall. Weekends and long weekends also see mini-surges.
Automation playbook
Automate review requests at check-out: when a pet’s stay is closed out, send a message thanking the owner and asking for a review. Use an integration to automatically post a 'Thank you for staying with us!' update on the business’s Facebook page for each customer (with permission), encouraging them to comment or review as well.
How to run a re-activation campaign for new Pet Boarding & Kennels clients →
Delivered under your brand
Everything your pet boarding & kennels client sees is branded as yours. Your domain, your logo, your colours. The service feels like it belongs to your agency, not to a third-party vendor sitting behind it.
Learn more about white-label → See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.