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Automation

Email Triggered Invites

Turn every sale, shipment, appointment, and resolved ticket into a review request — automatically. Add a BCC address to any email you already send, or paste an invisible snippet into your email template. No code, no API, no manual work.

Works with any platform that sends email. CRMs, ecommerce, helpdesks, scheduling tools, invoicing software, and more. Feeds directly into your existing review campaigns.

Invoice Email
Subject:Invoice #1024. Thank you!
EMR

Contact extracted

Sarah Johnson · +1 555-0123 · [email protected]

Review Request Sent

"Hi Sarah! Thanks for choosing ABC Plumbing. We'd love your feedback..."

EmailSMS

Two ways to set it up

Choose the method that fits your platform. Both take under two minutes.

BCC method

The simplest approach. Add a unique BCC address to any email you send to a customer. When the email goes out, the system detects it, extracts the customer's email, and adds them to your review campaign automatically.

No code, no integration, no API

Works with any email, whether personal, CRM, or invoicing

Just add a BCC address and you're live

Best for: personal email, simple workflows, quick setup.

Code snippet method

Paste an invisible snippet into your email template. It carries richer data such as the customer's name, email, and phone, so your review request can be personalised and sent via SMS or WhatsApp too.

Captures name, email, and phone automatically

Personalised review requests with the customer's name

Enables SMS and WhatsApp follow-ups

Best for: CRMs, ecommerce, helpdesks with customisable templates.

Setup takes two minutes

A guided wizard walks you through four steps. Once connected, every trigger is tracked — you can see how many contacts have been added, when, and to which campaign.

1

Pick your email system

Personal email, CRM, invoicing tool, or something custom. The wizard recommends the best method.

2

Choose your method

BCC for simplicity, or code snippet for richer data (name, phone, multi-channel).

3

Select your campaign

Choose which review request campaign receives the triggered contacts.

4

Copy and connect

Your unique BCC address or code snippet is generated instantly. Paste it into your email system.

Email Trigger Setup

Step 2 of 4

Choose your method

BCC Method

Add a BCC address to any email you send

Code Snippet

Paste into your email template for richer data

BCC recommended for most setups
Continue

What happens after a trigger

Every trigger feeds directly into your existing review request campaigns. All your campaign settings — timing, channels, follow-ups — apply automatically.

Customer details extracted

Email address always captured. Name and phone too if using the snippet method.

Added to your campaign

The customer is enrolled in your chosen review request campaign automatically.

Campaign schedule respected

Delays, quiet hours, and send windows all apply exactly as configured.

Multi-channel delivery

Review request sent via email, SMS, WhatsApp, or a combination based on your campaign.

Follow-ups fire automatically

Multi-step sequences with reminders work the same as manual contacts.

Duplicates prevented

Same customer triggered again within your prevention window? No double-send.

Works with any platform that sends email

If the tool can send an email — or if you can customise the email template — you can connect it. Here's a sample of platforms that are ready to connect.

CRM & Sales

Trigger on deal closed, pipeline stage, or opportunity won

HubSpotSalesforcePipedriveZoho CRMActiveCampaignGoHighLevelKeapFreshsalesCloseCopper

Ecommerce

Trigger on order fulfilled, shipped, or delivered

ShopifyWooCommerceBigCommerceMagentoSquarespaceWixLightspeedSquare OnlineEcwid

Helpdesk & Support

Trigger on ticket resolved or conversation closed

ZendeskFreshdeskIntercomHelp ScoutZoho DeskHubSpot ServiceGorgias

Booking & Scheduling

Trigger on appointment completed or visit finished

CalendlyAcuitySimplyBook.meSetmoreMindbodyVagaroBooksyTimely

Field Service & Home Services

Trigger on job completed or invoice paid

ServiceTitanHousecall ProJobberService FusionKickservFieldPulse

Invoicing & Payments

Trigger on invoice paid or payment received

StripeQuickBooksXeroFreshBooksPayPalSquareChargebee

Shipping & Logistics

Trigger on delivery confirmed or order shipped

ShipStationAfterShipShipmondoEasyPost

Marketing Automation

Trigger on custom events, segments, or workflows

KlaviyoMailchimpBrevoCustomer.ioDripOmnisendConvertKit

Project Management

Trigger on task completed or milestone reached

monday.comAsanaClickUpJira

Don't see your platform? If it sends email, it works. Use Zapier, Make, or n8n to bridge any platform not listed here.

Real-world examples

Every business has moments when a review request makes sense. Email triggers catch those moments automatically.

Dental

Patient completes an appointment

The scheduling software sends a confirmation email. BCC trigger fires. The patient receives a review request two hours later.

Ecommerce

Order ships to a customer

The shipping platform sends a tracking email with your snippet. A review request arrives three days later, timed for after delivery.

Agency

Client closes a deal

The CRM sends a deal-won notification. BCC trigger fires for each client account. Review requests go out automatically across 50 accounts.

Property Management

Maintenance ticket resolved

The helpdesk sends a "your issue is resolved" email. The tenant receives a review request about their maintenance experience.

Why agencies use email triggers

The biggest bottleneck in review generation is getting customer data into the system. Without automation, someone at each client's business has to manually add contacts. That doesn't scale. People forget. Review volume drops.

Higher review volume across all client accounts — automatically

Zero ongoing manual work once the trigger is set up

Faster time-to-value for new clients — connect their tools in minutes

Consistent results that don't depend on client staff remembering to act

Works across every client's tech stack — CRM, ecommerce, helpdesk, or invoicing

Works with your existing campaigns

Email triggers don't create a separate system. They feed contacts into campaigns you've already built. Every campaign feature still applies:

Multi-step sequences with email, SMS, and WhatsApp

Custom timing and delay after the trigger

Quiet hours, so sends only happen during business hours

Smart deduplication, so the same person is not double-sent

Personalisation with the customer's name

Review site routing to Google, Facebook, and more

Learn more about review campaigns →

Common questions

See whether EMR fits the way your agency actually runs.

Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.

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