Analytics & Scheduled Reporting
Every dashboard, chart, and report your clients need, branded as yours and delivered automatically. Track reputation performance, campaign results, AI insights, and more across every client and location.
7 dashboards. 5 automated report types. Shareable public dashboards. Multi-location support. Everything fully white-labelled.
Client dashboard
Every client gets a rich analytics dashboard the moment they log in. One place to understand reputation performance at a glance.
Reputation score
Overall weighted rating across every connected review source, with trend indicator showing improvement or decline.
Sentiment breakdown
Reviews split into positive, neutral, and negative so clients instantly see the balance.
Rating distribution
Star-by-star breakdown showing exactly how many 5-star, 4-star, etc. reviews they have.
Review sources
Which platforms reviews are coming from, including Google, Facebook, Yelp, Trustpilot, and more, ranked by volume.
Review tags
Tags applied to reviews with usage breakdown, helping clients categorise and understand feedback themes.
Response rate over time
Monthly trend showing how consistently reviews are being responded to.
Recent reviews feed
Live feed of incoming reviews with source, rating, sentiment, reply status, and auto-respond status.
Embedded AI Insights
Summary of the latest AI analysis appears directly on the dashboard, with no need to navigate away.
Google Business Profile
Daily performance metrics from Google: profile views, searches, calls, direction requests, and website clicks.
Headline metrics
Total reviews with growth percentage
Campaign conversion rate
Response rate across all platforms
Average response time with trend
Every metric shows the change vs. the previous period so clients can see if things are improving.
Flexible date filtering
All Time, Last 7 / 30 / 90 Days
This Month, Last Month, This Year
Custom date range picker
All cards, charts, and comparisons update instantly when the filter changes.
Show the value you've delivered
A dedicated section tracks each client's journey since onboarding, so they can see exactly what your agency has achieved for them.
Onboarding date
When the client joined, which becomes the starting point for measuring your impact.
Reputation increase
The change in average rating since they started working with you.
Total reviews gained
How many reviews they've collected since day one.
Growth over time
Monthly chart combining reviews gained and average rating, which helps show the trajectory clearly.
Review velocity
A 12-month chart showing new reviews per month, plus summary stats: average per month, best and worst months, and whether velocity is increasing, stable, or declining.
Trend analysis compares the last 3 months vs. the previous 3 to give a clear direction.
Google rating progress
Shows the current Google rating, total reviews, the next milestone (e.g. 4.5 → 4.6), how many 5-star reviews are needed to reach it, and a visual progress bar. Tangible motivation for clients.
Google Business Profile performance
Daily metrics pulled from Google, including profile views, searches, calls, direction requests, and website clicks, all with trend data.
Campaign performance
A dedicated dashboard for understanding which channels and campaigns drive the most reviews.
Total requests
Review requests sent across all campaigns
Total redirects
People sent to a review platform
Conversion rate
Requests that resulted in action
Private feedback
Feedback captured privately
Channel performance
See how Email, SMS, and WhatsApp compare over time, and which channel drives the most reviews for each client.
Platform redirects
Which review sites people are actually clicking through to, including Google, Facebook, Yelp, and beyond.
Source comparison
Side-by-side view of email, SMS, QR codes, NFC, and direct visits, with conversion rates and a "best performer" badge.
Top QR codes & NFC tags
Ranked tables of the best-performing physical touchpoints by scans, taps, and conversions.
Timing heatmap
When during the day customers are most likely to leave reviews, which helps with send-time optimisation.
Campaign activity
Per-campaign success rates, top performers, and delivery tracking.
AI-powered intelligence
Two dedicated AI dashboards that go beyond traditional metrics by analysing review text and measuring AI search visibility.
AI Insights
AI analyses all review text and produces a comprehensive intelligence report: sentiment trends, category scores (e.g. "Service Quality", "Wait Time"), keywords, strengths, concerns, and prioritised recommendations.
Includes immediate, short-term, and long-term action items. Multi-location comparison ranks every location by AI score. Refreshed automatically every week.
Learn more about AI Insights →
Search AI
Measures how visible a business is when people ask ChatGPT, Perplexity, Gemini, and other AI chatbots for recommendations. Shows mention score, platform-by-platform breakdown, competitor intelligence, and themed query analysis.
Multi-location portfolio view highlights the weakest performers first. Scanned automatically every week.
Learn more about Search AI →
Both AI dashboards are embedded directly into the client's main dashboard, so they get insights without navigating away.
Scheduled reports
Automated, white-labelled reports delivered to your clients on a schedule. Your branding and your domain mean they never feel generic.
5 report types
Summary Report
Snapshot of reputation performance: key metrics, trends, and review insights.
Responses Report
All review responses tracked, giving a clear view of engagement and feedback management.
Campaigns Report
Campaign progress: requests sent, responses received, and conversion results.
AI Insights Report
AI-powered analysis with sentiment trends, themes, and actionable recommendations.
Search AI Report
AI search visibility: mention scores, platform breakdowns, and competitive intelligence.
Delivery schedule
Weekly
Delivered every week on the same day.
Biweekly
Delivered every two weeks.
Monthly
Delivered every month on the same date.
How it works
Name each report and add multiple recipients
Scope reports per location or across all locations
Pause and resume without losing the configuration
Download any report as a professionally formatted PDF
Reports respect each user's location access permissions
Public dashboard
A shareable, live reporting link you can send to any client. Same dashboard and same data, without giving them platform access.
Full dashboard experience
Reputation score, metrics, charts, review velocity, sentiment, sources, tags, GBP performance, and AI insights are all included.
Date filtering
Clients can filter by any time range, just like the main dashboard.
Multi-location support
Location switching and combined views work on the public dashboard too.
Password protection
Optionally protect the link so only authorised viewers can access it.
Fully white-labelled
Appears under your domain and branding. Clients never see the platform behind it.
Agency operations dashboard
A bird's-eye view of every customer, every channel, and every delivery, so you can spot issues before your clients do.
At-a-glance metrics
Total customers across your agency
Email, SMS, and WhatsApp sends this month
Average deliverability across all channels
12-month usage trends by channel
Per-customer breakdown
Searchable, sortable table of every customer
Send volumes and deliverability per customer
Credit usage with "running low" warnings
Drill into individual campaign logs for any customer
Delivery alerts
Recent delivery failures across all channels surface at the top, so you can address issues before they escalate.
Stripe financials
For agencies using Stripe Connect, MRR, ARR, active subscriptions, trial counts, churn rate, and trial conversion rate appear in one place.
Sales agent dashboard
Give every sales rep their own performance view. Track customers, reviews, and growth — with gamification to keep the team motivated.
Performance overview
Customers assigned, reviews generated, average rating, response rate, and growth trends.
Anonymous leaderboard
Ranked against other agents by performance score, with competitors anonymised to keep it healthy.
Monthly goal tracker
Progress bar showing new customers acquired this month vs. target.
Top customers
Ranked list of the agent's best-performing customer accounts.
Achievements
Unlockable badges motivate reps to hit milestones:
First Customer
Signed up their first customer
5 Customers
Growing the customer base
10 Customers
Double digits
Review Champion
1,000+ reviews generated
Engagement Master
80%+ response rate
More analytics built in
Every part of the platform has its own analytics — and it all connects.
QR code analytics
Cross-QR performance table with date filtering, period comparisons, and CSV export. Rank and compare every QR code.
Learn more →
Local Search Grid
Visual map showing where a business ranks in Google local results across a geographic grid. Prove local SEO value to clients.
Learn more →
Feedback form analytics
Views, ratings, platform clicks, peak engagement times, and source attribution are built into every feedback form.
Learn more →
Multi-location ready
Every dashboard, chart, and report works across locations. Clients can toggle between individual locations or a combined view. Multi-location management is built into the platform, not bolted on.
Single location
Drill into any individual location
All locations
Combined view across the entire business
Role-based access
Users only see locations they have permission for
Everything is white-labelled
Dashboards, scheduled reports, public links, and PDFs all appear under your brand and custom domain. Your clients never see or interact with EmbedMyReviews.
Learn more about white-label →Related features
Review Campaigns
Automated multi-channel sequences that generate the reviews your dashboards track.
AI Insights
Deep AI analysis of review text with sentiment, categories, and recommendations.
Search AI
Track AI chatbot visibility across ChatGPT, Perplexity, Gemini, and more.
Sales Intelligence
Turn analytics into sales tools with AI-powered audit reports.
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.