Platform Features
The platform. Everything included.
EmbedMyReviews is a complete white-label reputation management platform with BYOK pricing. Includes Sales Intelligence, AI Insights, Search AI, Local Search Grid, and 67+ review sources.
Built for agencies and operators already serving local businesses. See who EMR is for →
True White-Label
Not a logo swap. A complete rebrand.
Custom domains with SSL, your logos and colours on every screen, BYOK email providers, branded billing, help center, API docs, page builder, reports, widgets, SMS compliance, code injection, and 27 languages. Zero platform attribution.
Sales Intelligence
AI-powered reports to close more deals.
AI-powered audit reports with reputation analysis, competitor benchmarking, and AI visibility scores. Reports cost $0.01-0.03 with BYOK. Turn reputation into a sales weapon.
Local Search Grid
Visualize rankings across every neighborhood.
Show clients exactly where they rank in every neighborhood—not just city-wide averages. Justify retainers with irrefutable, visual proof at wholesale BYOK rates.
Review Campaigns
SMS & email at your own rates.
BYOK SMS and email—use your own Twilio and SMTP providers at your negotiated rates. No EMR markup. Unlimited review requests. High-conversion templates included.
Feedback Forms
Customizable review funnels with smart routing.
Multi-step review funnels with 4 rating styles, 3 design themes, 11 customizable colors, optional AI review writing, private feedback routing, multi-language support, and 8 distribution channels.
QR Codes & NFC
Trackable QR codes with full analytics.
4 pre-built styles plus a custom designer. Print-ready PNG and SVG export. Per-code conversion funnels, platform breakdowns, and smart insights. NFC tap-to-review supported.
Testimonials
Collect first-party testimonials directly.
Built-in testimonial collection with customisable forms, photo uploads, and three funnel types. Displays alongside third-party reviews in all widgets with a Verified Testimonial badge. Smart auto-moderation and AI-assisted writing.
AI Review Responses
On-brand replies in seconds via BYOK AI.
Connect your own AI key (OpenAI or OpenRouter) at the agency level. Create global prompt templates your customers inherit. Generate, edit, and post directly to Google. Gate AI access and custom prompts separately per plan.
Custom Plans & Billing
Build your own plans, credits, and pricing.
51+ feature options per plan with three-state access control. Add-on location billing, email and SMS credits, one-time products, AI price recommendations. Optionally connect Stripe to collect payments directly. Manage via API or Zapier.
Multi-Location Management
Every feature works per location.
Each location gets its own reviews, widgets, campaigns, and integrations — completely isolated. Instant switching, granular team access by location, plan-based limits with add-on billing, and automatic data scoping.
Sales Agents
Onboard your sales team with their own logins. Automatic Stripe commission tracking and territory management.
Onboard sales agents with their own credentials. They create and manage their customers. Automatic Stripe tracking for commissions. Webhook support for custom automations. Unlimited agents included.
Team Members & Permissions
Role-based access with 51 granular permissions.
5 hierarchical roles, 51 permissions across 12 categories, custom overrides, and location-based access control. Every page, button, and data query respects the member's role. Fully white-labelled.
AI Review Assistant
Help customers write authentic reviews.
Generate authentic, natural-sounding reviews through a guided Q&A flow. Control tone, add business context, include SEO keywords. Works with Claude, GPT-4o, Mistral, and more via BYOK.
Review Widgets
12 embeddable widget types for client websites.
Sliders, grids, lists, carousels, badges, and avatars. Fully white-labelled, responsive, one-line install. Custom CSS support. Copy between locations.
Social Share
Turn reviews into social media content.
Built-in visual editor with AI-generated captions. Design review images, resize for any platform, and post directly to Google Business Profile, Facebook, and Instagram. Reusable templates and full white-label branding.
Auto Respond
Automated replies to Google & Facebook reviews.
Rules-based automation with three-tier scoping (agency, organisation, location). AI-powered or static responses, star rating filtering, email approval workflow, configurable delay, and bulk respond to past reviews. Gate it per plan.
Search AI
Track AI search visibility across ChatGPT, Gemini & Perplexity.
Monitor how businesses appear in AI-powered search recommendations. See which platforms mention them, where competitors show up instead, and what actions improve visibility. BYOK via OpenRouter.
AI Insights
Turn raw reviews into sentiment intelligence.
AI-powered analysis that surfaces what customers love, where complaints are building, which themes are improving, and what needs attention first. Proactive alerts, scheduled PDF reports, and BYOK pricing.
Analytics & Reporting
Dashboards and automated reports for every level.
7 dashboards covering client analytics, campaign performance, AI insights, agency operations, and sales agent tracking. 5 automated report types delivered on schedule. Public dashboards for client sharing. Everything white-labelled.
Zero markup. Your providers. Full control.
EMR doesn't resell third-party services at a markup. Connect your own API keys and pay wholesale rates directly to providers. Your margins stay intact.
Learn more about BYOK →Send review requests via SMS using your preferred provider at your negotiated rates.
Our recommendation
Brevo for EU/international operators with great rates outside North America. Twilio or Telnyx for US/Canada with competitive per-message pricing.
Transactional email for review requests and notifications. Use any provider you trust.
Our recommendation
SendGrid for reliability and deliverability. Brevo if you want SMS + email from one provider. Amazon SES for maximum cost efficiency at scale.
Power review responses, AI assistant, and audit reports with your preferred LLM provider.
Via OpenRouter: Claude, GPT-4o, Mistral, Llama, and 100+ models
Our recommendation
OpenRouter for flexibility, with access to Claude, GPT-4o, and Mistral from one API key. Good models for review responses include Claude 3.5 Sonnet (natural tone, strong multilingual output) and GPT-4o (fast, conversational).
Don't have API keys yet? No problem. EMR guides you through setup for each provider. Most operators are sending review requests within 15 minutes of connecting their first key.
Automate review invites from your existing tools.
Connect EMR to the tools your clients already use. Trigger review requests automatically when jobs complete, appointments finish, or customers check out.
Direct Integrations
Field Service
Trigger review requests when a job is marked complete, an appointment ends, or a row is added to a spreadsheet.
View all integrations →67+ Review Platforms
Aggregate reviews from Google, Facebook, Yelp, Trustpilot, and 63 more platforms into one dashboard. Display them in widgets, track them in analytics, and respond from a single inbox.
Covers healthcare, hospitality, home services, legal, food delivery, e-commerce, real estate, and regional platforms across 40+ countries.
View all 67+ supported review sites
Global-first. Not adapted later.
27 languages supported out of the box. Strong EU presence. Flexible SMS and email providers for any region. BYOK lets you choose providers closer to home—wholesale rates worldwide, not just US/Canada.
Your clients are everywhere. So is EMR.
GDPR-ready for EU agencies. CCPA-aware for US operations.
"EmbedMyReviews is a real game-changer for agencies. Setup is a breeze, and the automation tools save a ton of time. Its white-label features let you keep things under your own brand."
Rob Bishop
via Google
See the platform in action.
Most operators test 2-3 platforms before landing on EMR. If you're already comparing options, start here.
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