Team Members & Permissions
Invite team members to any organisation, assign them a role, customise exactly which permissions they get, and restrict access to specific locations. Built for agencies managing customers who each have their own teams.
5 built-in roles. 51 granular permissions across 12 categories. Location-based access control. Custom permission overrides. Fully white-labelled.
5 roles for every type of team member
Each role inherits all capabilities of the roles below it, creating a clear chain of responsibility. Assign the right level of access instantly.
Owner
The Business Owner
Complete control over everything — locations, team members, API access, and all 51 permissions.
Full access to every feature
Create and delete locations
Invite and manage team members
Manage API tokens
Admin
The Operations Director
Full operational control without ownership responsibilities. Can delete content and disconnect integrations.
Delete reviews, widgets, campaigns, contacts
Disconnect integrations
Edit location settings
Everything a Manager can do
Manager
The Marketing Manager
Runs the review programme and creates marketing materials. Can create and edit — but not delete.
Create and edit widgets, forms, QR codes
Create and send campaigns
Manage contacts and integrations
Create scheduled reports
Responder
The Customer Service Rep
Monitors and responds to customer reviews. Front-line reputation management.
Respond to reviews
Edit review tags and visibility
Import reviews manually
Use AI Auto Respond
Viewer
The Stakeholder
View-only access to performance data and reports. Perfect for partners, investors, or franchise owners.
View dashboard and reviews
View campaign analytics
Export reviews and contacts
Manage their own notifications
51 permissions across 12 categories
Every permission is individually assignable. When a built-in role doesn't quite fit, add custom permission overrides — grant a Responder campaign access without making them a full Manager.
Custom overrides
Start with any role as a baseline
Grant additional permissions without changing the role
Summary view shows a quick "can do / cannot do" list
Detailed view shows every permission by category
Reviews
7 permissions
Widgets
5 permissions
Social Share
5 permissions
Forms & QR
4 permissions
Campaigns
6 permissions
Contacts
6 permissions
Integrations
4 permissions
Automations
4 permissions
Locations
4 permissions
Team
4 permissions
Reports
4 permissions
API Access
2 permissions
Location-based access control
Restrict any team member to specific locations. They only see reviews, campaigns, analytics, and data for their assigned locations. Everything else is hidden.
All Locations
The default. Team member can see and work with data across every location in the organisation.
Specific Locations
Restrict access to only the locations you select. Dashboards, reviews, campaigns, QR analytics, AI Insights, and reports all filter automatically.
Works with multi-location management — set location scope when inviting or editing any team member.
Simple invitation flow
Invite team members in seconds. They receive a branded email, accept the invite, and land directly in the organisation with the right permissions already applied.
Enter their email address
Choose a role (Viewer, Responder, Manager, or Admin)
Optionally customise individual permissions
Set location scope — all locations or specific ones
Send the invite — they receive a branded email and can accept immediately
New or existing users
Works for people who already have an account and for people who don't. New users create an account and are automatically added to the organisation.
Pending invitations
See all outstanding invites on the team page. Cancel any invitation before it's accepted.
Edit anytime
Change a member's role, adjust custom permissions, or update their location access at any time. Members can also leave an organisation on their own.
Control team size per plan
Set a maximum team member limit on each plan you offer. Starter plans might allow 2 members, premium plans might allow 15 — you decide. Agencies themselves get unlimited team members.
Usage tracking
Live count, limit, and remaining slots displayed on the team page
Custom limits
Set any number per plan, or unlimited for premium tiers
Upgrade prompts
When the limit is reached, the invite button shows an upgrade prompt
Permissions are enforced everywhere
Every page, button, and data query in the platform respects the team member's role and location access. Nothing leaks through.
Navigation
Menu items are shown or hidden based on the member's permissions. A Viewer won't see Campaigns. A Responder won't see Social Share.
Page access
Every page is protected. Accessing a page you don't have permission for is blocked automatically.
Action buttons
Destructive actions like delete and disconnect are hidden for roles that don't have those permissions.
Data filtering
All queries respect location assignments. Reviews, campaigns, analytics, and exports only show data from permitted locations.
Scheduled reports
Report visibility and creation follow the same permission rules. Users can only create reports for locations they can access.
Role hierarchy
You can only manage team members at a lower level than your own. Admins can't modify other Admins.
Fully white-labelled
Invitation emails are sent from your configured email provider. The team management page uses your brand colours and logo. Role descriptions and permission labels are fully translatable for non-English markets.
Learn more about white-label →Related features
Multi-Location
Manage unlimited locations with hierarchical access controls.
Sales Agents
Onboard sales reps with their own logins, customers, and commission tracking.
White-Label
Your brand, your domain. Clients never see EmbedMyReviews.
Analytics & Reporting
Dashboards and scheduled reports are all scoped to team member permissions.
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.