About EmbedMyReviews
Built for agencies that want the service to feel like theirs.
EmbedMyReviews exists to give agencies, consultants, and operators the reputation infrastructure to sell, brand, and deliver under their own name, without the commercial drag and half-finished white-labeling that hold so many platforms back.
Proof of momentum
Years of product design shaped by agencies. More than an overnight build.
The milestones below show when EMR got easier to sell, hand off to clients, and run, built in public with heavy input from agencies. Smaller releases ship every week; full changelog · YouTube.
- Legal
EmbedMyReviews Ltd incorporated
Registered in England & Wales (company № 14593246) — the formal start of the entity behind the product. Nature of business: software publishing.
- Public beta
Early access for agency operators
Opened the platform in public beta for operators who wanted real white‑label reputation work — feedback from those early accounts still shapes how we prioritise roadmap.
- Foundation
First AI replies & Stripe monetisation
BYOK AI for drafting review responses, then native Stripe billing so agencies could productise subscriptions instead of patching together invoices.
- White-label
Go-to-market stack: site, help center & BCC
Hosted marketing site builder, knowledge base / help center, and BCC-to-invite automation all landed the same day — sell and deliver without three extra tools.
- Campaigns
Review campaigns rebuilt
Unified email & SMS sequences, video invites, new Send Invites API, hardened bulk CSV, and clearer analytics — a full UX + reliability reset for the busiest screen in the product.
- Scale + UX
Onboarding clarity, API, Zapier & blueprints
Review-source overlays (“you asked, we listened”), customer provisioning API, official Zapier, plan-aware customer checklist, and Onboarding Blueprints — less hand-holding, more repeatable delivery.
- UX
Reviews workspace refresh (mobile-first)
Reviews inbox updated so it’s materially easier to reply from a phone — where many operators actually work day to day.
- Automation + local SEO
Auto Respond & Local Search Grid
Always-on Google/Facebook auto-replies for high-volume teams, plus map-grid rank proof alongside reviews.
- UX
Summer UX wave: full reskin + client consoles
Platform-wide UI refresh (mobile, navigation, form builder, plans) back-to-back with client dashboard, Get More Reviews analytics, onboarding wizard, and in-product help CTAs — shaped directly by agency feedback.
- AI + UX
Social design tools & AI Review Assistant
Marketing-ready review images and GBP sharing, plus guided flows that help customers leave authentic public reviews and a stronger feedback-form designer.
- Growth + UX
Sales Intelligence & Smart Plan wizard
Full prospecting → report → pipeline motion (BYOK data + AI visibility), plus Smart Setup so pricing plans stop being a configuration maze.
- UX
Team roles, plan controls & customer navigation
Fine-grained roles with location scoping, consistent Enabled / Upgrade / Hidden behaviour everywhere, and reorganised customer menus for scaling agencies.
- AI + reporting
AI Insights & Search AI for clients
Ongoing review intelligence for paying customers plus LLM visibility alerts and upgraded scheduled PDFs — on your own AI keys via Custom Plans.
Always on record
We publish updates constantly because agencies deserve a vendor that is transparent, responsive, and easy to audit.
Our Story
EmbedMyReviews started from a simple frustration: the tools we tried either charged by location in a way that hurt agency economics, or leaked vendor branding into a service that was supposed to feel fully ours.
We built EmbedMyReviews to solve that problem directly. The goal was a product agencies could genuinely white-label, with pricing that stayed workable as the client book grew.
Today, agencies, consultants, franchises, and solo operators in over 40 countries use EmbedMyReviews to deliver reputation management services under their own brand. We continue to build what operators actually need, not what sounds good in marketing copy.
From the Founder
A technical partner should make your business stronger, not noisier.
I built EmbedMyReviews because I kept seeing the same pattern. Agencies were doing the hard part well. They were winning clients, running relationships, and delivering real work. Then the software underneath let them down. The pricing became harder to justify as they grew, the white-label felt partial, or the product itself started getting in the way of the service.
My background is in software development, and I have spent more than seventeen years building products and systems. That experience shapes how I think about EMR every day. Good software should reduce friction, create leverage, and stay dependable under pressure. It should not make the operator feel boxed in, overcharged, or second to the vendor behind the curtain.
The values behind EMR are straightforward. Build for serious operators. Keep the economics understandable. Respect the fact that agencies are putting their own reputation on the line when they choose a platform partner. Ship improvements consistently. And never forget that the product exists to support a real business, not to become the main character in it.
That is how we approach the work here. Quietly, carefully, and with a lot of respect for the people building under their own name.
What We Care About
Pricing that stays understandable
Agencies should not need a spreadsheet and a sales call just to understand what the software will cost them next month.
Operator-first product decisions
Features should make the service easier to sell, easier to run, and harder for the operator to get replaced.
Visible product movement
Agencies do not want a vendor that goes quiet for a year at a time. The product should keep moving, and customers should be able to see that movement.
Who We Serve
EmbedMyReviews Is For
- Agencies and consultants already selling services
- Franchises managing multiple locations
- Solo operators scaling reputation services
- White-label resellers with existing clients
Not Designed For
- Single-location business owners
- Beginners looking for their first clients
- Hobbyists or experimenters
Agencies trust what we're building
Real feedback from agencies using EMR as their reputation infrastructure.
I really appreciate EmbedMyReviews for its cutting-edge technology and top-notch features, which make our agency very competitive. The platform is intuitive right from the start, and our clients love it as soon as onboarding sessions begin. Mannie, the lead developer, provides the best support by being responsive and supportive, always solving critical issues and introducing stunning new features.
Kevin H.
Great for agencies
"The software platform is an extremely unique solution for agencies, who have the ability to resell it entirely under their own brand. As an agency, you have complete control over your clients, setting up subscriptions and payments through Stripe."
Tom L.
Dec 2024
Amazing software with ongoing support, features and upgrade
"UI UX is great. Many new features being added each quarter. Founder is really active with his customers."
Kanalu O.
Nov 2024
Great SAAS software with lots of features and clear vision
"The software is very easy to understand and has a great and bug free foundation. There is a very clear vision and the development team does a great job of moving the product forward. The support is great and responds very quick."
Björn D.
Nov 2024
It's an excellent tool and they are way ahead of their competitors
"They keep challenging themselves and constantly improving their features. Mannie is awesome as he seems to be available 24/7. I have a lot of saas products but this one happens to be my best investment so far, hands down."
Danny S.
Nov 2023
My thoughts on EmbedMyReviews SAAS Reputation software
"What I appreciate most is its tailored approach for agencies. The system is thoughtfully designed from the ground up with agencies in mind. Mannie's proactive stance in integrating community-driven features ensures the platform exceeds our needs."
Rob B.
Nov 2023
Reputation Management Software for agencies that makes sense
"Embedmyreviews is built with an agency-first mindset. It's easy to set up and ready to launch. It has deep integration with Stripe, so you can start charging your client right away. Most importantly, the founder is very responsive and reachable."
Thesis B.
Nov 2023
Robust Reputation Management Solution with White Label Capabilities
"The most important feature for us is the ability to translate the whole platform into local languages. Mannie, the founder and lead developer, is listening to customer feedback. The user interface is amazing."
Goran M.
Nov 2023
Best review management platform
"This is an agency focused platform. The founder is very responsive and fresh updates come out often. More so compared to other softwares out there."
Dewayne B.
Nov 2023
Just wow
"EmbedMyReviews is a very dynamic company, constantly improving. Their product is evolving rapidly and qualitatively. Friendly, attentive and professional, they're honestly hard to beat."
Fulvio D.
Nov 2023
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.