Pricing
Agency pricing. Flat rate.
$99/month for the platform. Unlimited clients, unlimited locations, and every core feature included. No per-location fees, no credit packs, and no forced upgrade path just to run the product properly.
Pricing will rise over time as the product matures. Existing subscribers keep their rate.
Everything included. Clean economics as you grow.
- Unlimited clients & locations
- Full white-label (your domain, your brand)
- Sales Intelligence with AI prospect reports
- AI Visibility Testing (ChatGPT, Gemini, Perplexity)
- Local Search Grid rank tracking
- AI review responses (BYOK)
- Unlimited email, SMS & WhatsApp campaigns (BYOK)
- 67+ review sources
- 12 embeddable widget types
- Custom subscription plans for your clients
- Stripe billing integration
- Sales Agents Dashboard
- 27 languages
- Full API access
14-day free trial. No credit card required. Cancel anytime.
What $99/month actually gets you
The point is not that the number is low. The point is that the base plan already contains a platform an agency can realistically sell, brand, and operate.
Sales Intelligence
$200-500/mo add-on elsewhereAI-powered prospect reports, competitor benchmarking, AI visibility testing, pipeline management, and territory assignment.
Local Search Grid
$99-497/mo add-on elsewhereUnlimited geo-grid rank tracking with multi-keyword scans, recurring schedules, and white-label PDF exports.
AI Review Responses
$50-200/mo add-on elsewhereUnlimited AI-powered review responses via BYOK. Supports OpenAI, Gemini, Claude. Actual cost: pennies per review.
White-Label Everything
$440-497/yr extra elsewhereCustom domain, full branding, agency dashboard, client portal. Your clients never see EmbedMyReviews.
Unlimited SMS & Email
50-1,000 included elsewhereNo per-message limits. Connect your own Twilio, Plivo, Brevo, or SMTP provider. Send as much as you need.
WhatsApp Campaigns
Enterprise only elsewhereFull WhatsApp review request support via BYOK. Most competitors don't offer this at all, or charge enterprise rates.
Custom Subscription Plans
Enterprise only elsewhereCreate unlimited pricing tiers for your clients with feature controls, credit limits, and Stripe billing integration.
Sales Agents Dashboard
Not available elsewhereOnboard your sales team with their own logins, territories, and automatic Stripe commission tracking.
AI Visibility Testing
Not available elsewhereTest if businesses appear in ChatGPT, Gemini, and Perplexity recommendations. It is a distinctive part of the product.
Per-location pricing gets expensive fast
Per-location pricing turns growth into rising software overhead. EMR keeps the platform cost flat, which makes the model easier to price and easier to plan.
| Platform | 10 Locations |
|---|---|
| EmbedMyReviews | $99/mo |
| GoHighLevel | $297/mo* |
| ReviewShake | $400/mo |
| GatherUp | $600/mo |
| Grade.us | $700/mo |
| Birdeye | $3,490/mo |
| Podium | $4,990/mo |
Based on published pricing. *GHL $97 Starter limited to 3 sub-accounts; agencies need $297 Unlimited or $497 SaaS Pro for white-label and custom billing. All competitors charge additional fees for SMS, AI, and add-on features on top of base price.
cheaper than ReviewShake
cheaper than Birdeye
cheaper than Podium
per-location fees, ever
What is included in the base platform
Agencies usually end up paying more than the headline price elsewhere because key pieces sit behind higher tiers, add-ons, or usage markups. EMR keeps more of the working stack in the base platform.
| Feature | EMR $99/mo | GHL $97-497 |
|---|---|---|
| Purpose-built for reputation | Yes, 100% | No (CRM-first, reviews is one module) |
| Locations included | Unlimited | Unlimited sub-accounts |
| Review sources | 67+ | 40+ (added 2025) |
| Email campaigns | Unlimited (BYOK) | $0.00675/1K emails |
| SMS campaigns | Unlimited (BYOK) | $0.0079/segment |
| WhatsApp campaigns | Included (BYOK) | Limited |
| AI review responses | Unlimited (BYOK, choose model) | Yes (~$0.03/msg, no BYOK) |
| Local Search Grid | Included (BYOK) | Premium add-on (Search Atlas) |
| Sales Intelligence reports | Included (BYOK) | No |
| AI Visibility Testing (LLMs) | Included | No |
| White-label (desktop) | Included @ $99 | Included @ $297 |
| White-label (mobile app) | N/A | $497/mo plan required |
| Custom client plans + billing | Included | $497/mo SaaS Pro (max 3 tiers) |
| BYOK (own API keys) | Full control, zero markup | No (rebilling with markup) |
| Minimum plan for agencies | $99/mo | $297/mo (Unlimited) or $497/mo (SaaS Pro) |
| Contracts | Month-to-month | Month-to-month |
"These guys seriously are the best. No joke the best white label I've seen. It is so cheap. I was paying 16x before I switched. I seriously can't say enough good things."
Tyler Sheppard via Google
"The best review platform there is! Very adaptable and the development is fast. I have tried different platforms and can compare."
Axel, CEO via Capterra
BYOK: Your keys, wholesale costs, zero markup
Instead of rebilling usage through the platform, EMR lets you connect your own providers and pay them directly. That gives agencies more control over delivery costs and removes a layer of markup.
SMS Campaigns
Savings: 47-92%
AI Review Responses
Savings: 99%+
Local Search Grid
Savings: 98-99%
Annual savings at 50 locations
The difference between EMR and competitors isn't a rounding error. It's tens of thousands of dollars per year that stays in your pocket.
| Platform | Annual Cost | You Save |
|---|---|---|
| EmbedMyReviews | $1,188/yr | N/A |
| ReviewShake | $24,000/yr | $22,812 (95%) |
| GatherUp | $27,000/yr | $25,812 (96%) |
| Grade.us | $30,000/yr | $28,812 (96%) |
| Birdeye | $209,400/yr | $208,212 (99%) |
| Podium | $299,400/yr | $298,212 (99%) |
"The best white label reputation management platform out there! The support & community is unmatched, and you feel like a part of the ongoing development journey. Highly recommend!"
Archie
via Google
A note on pricing
This is early pricing, not permanent pricing.
$99/month is not the long-term price of the product. As the platform grows, pricing will move with it. Existing subscribers are grandfathered at their current rate.
What we can promise: if you subscribe now at $99/month, you keep that rate. When pricing changes later, existing subscribers stay on their existing plan price.
Start at $99/month14-day free trial. No credit card required.
Pricing Questions
A platform cost that stays easy to live with.
$99/month. Unlimited clients. Unlimited locations. A full working platform.
No credit card required. Explore the platform for 14 days.