Comparison
EmbedMyReviews vs Reputation.com
Reputation.com is an enterprise-focused reputation platform that sells directly to large businesses and franchises, not to agencies reselling under their own brand. EmbedMyReviews is a much narrower product, but it is aimed at a very different buyer and operating model.
- Pricing: $99/month flat, everything included
- Locations: Unlimited
- Annual cost (50 locations): $1,188
- White-label: Included
- Contracts: Month-to-month, cancel anytime
- Pricing: $80-150/month per location
- Locations: Per-location pricing
- Annual cost (50 locations): ~$48,000-$90,000
- White-label: Not available
- Contracts: Annual contracts typical
Enterprise software and agency software price very differently
Reputation.com's per-location model means your software cost scales linearly with your client base. EMR stays flat.
| Scale | EMR Annual | Reputation.com Annual |
|---|---|---|
| 10 locations | $1,188/yr | $9,600/yr |
| 50 locations | $1,188/yr | $48,000/yr |
| 200 locations | $1,188/yr | $192,000/yr |
Based on public Reputation.com pricing reviewed in March 2026. Vendor packaging and pricing can change, so verify current figures before using them commercially.
Feature Comparison
| Feature | EmbedMyReviews | Reputation.com |
|---|---|---|
| Monthly price | $99/mo flat | $80-150/mo per location |
| Locations included | Unlimited | Per-location pricing |
| Annual cost (50 locations) | $1,188 | ~$48,000-$90,000 |
| Review sources | 67+ | 250+ |
| White-label | Included @ $99/mo | Not available |
| Custom client plans + billing | Included (unlimited tiers) | Not available |
| BYOK model | Full control, zero markup | Not available |
| AI review responses | Unlimited (BYOK, choose model) | Available (add-on) |
| Sales Intelligence reports | Included ($0.01-0.03/report BYOK) | Not available |
| AI Visibility Testing (LLMs) | Included | Not available |
| Local Search Grid | Included ($0.015/scan BYOK) | Not available |
| SMS campaigns | Unlimited (BYOK) | Add-on pricing |
| Setup/implementation fee | $0 | $2,000-20,000+ |
| Contracts | Month-to-month | Annual typical |
| Target audience | Agencies (white-label) | Businesses (direct) |
The Verdict
Reputation.com is a mature enterprise platform with 250+ review sources and a comprehensive feature set. But it sells directly to businesses, not agencies. There is no white-label layer, no BYOK model, and no agency billing workflow, while per-location pricing creates a very different cost structure.
Choose EmbedMyReviews if:
- You're an agency that needs white-label reputation management
- You manage (or plan to manage) more than 5-10 client locations
- Predictable, flat-rate pricing matters for your business model
- You need custom client billing and sales agent dashboards
- BYOK for zero-markup API costs is important for your margins
- You want Sales Intelligence, Search AI, and Local Search Grid, which are outside Reputation.com's current scope
- You don't want annual contracts or implementation fees
Choose Reputation.com if:
- You're a business managing your own reputation (not an agency)
- You need 250+ review sources (EMR supports 67+)
- You need Reputation.com's specific enterprise integrations
- Budget isn't a constraint and you value their established enterprise brand
14-day free trial. No credit card required.
Other Comparisons
EmbedMyReviews vs
Birdeye
Enterprise per-location platform. $299-499/location with annual contracts.
EmbedMyReviews vs
Podium
Another enterprise per-location platform. $399-599/location.
EmbedMyReviews vs
Yext
Listings-focused platform with custom enterprise pricing.
Common questions
If enterprise pricing is the wrong fit for your agency, EMR gives you another path.
$99/month flat. Unlimited locations. Full white-label. No annual contracts.
No credit card required. Explore the platform for 14 days.
Switching platforms? Free migration support included.