Comparison
EmbedMyReviews vs Grade.us
Grade.us is a long-running agency reputation platform with per-seat pricing and an extra fee for premium white-label. EmbedMyReviews is flatter, broader, and easier to price around once the client book starts growing.
- Pricing: $99/month flat, everything included
- Locations: Unlimited
- Annual cost (50 locations): $1,188
- White-label: Included
- Pricing: $25-110/seat
- Locations: Per-seat pricing
- Annual cost (50 locations): ~$30,000
- White-label: $440/year for premium
Feature Comparison
| Feature | EmbedMyReviews | Grade.us |
|---|---|---|
| Monthly price | $99/mo flat | $25-110/seat |
| Locations included | Unlimited | 1 per seat |
| Annual cost (50 locations) | $1,188 | ~$30,000 |
| Review sources | 67+ | 50+ |
| SMS campaigns | Unlimited (BYOK) | Add-on |
| Included (BYOK) | Not available | |
| AI review responses | Unlimited (BYOK) | Not available |
| AI Review Assistant | Included (<$0.01/review) | Not available |
| Sales Intelligence | Included ($0.01-0.03/report) | Not available |
| AI Visibility Testing | Included | Not available |
| Local Search Grid | Included ($0.015/scan) | Not available |
| White-label | Included @ $99/mo | Basic free, premium $440/yr |
| Custom client plans + billing | Unlimited tiers + Stripe | Not available |
| Sales Agents Dashboard | Included | Not available |
| BYOK model | Full control, zero markup | Not available |
| 27-language support | Yes | Not available |
| Setup fee | $0 | $250 typical |
| Contracts | Month-to-month | Month-to-month |
Pricing examples on this page use public Grade.us pricing reviewed in March 2026. Recheck current pricing and seat structure before using them in sales material.
The Verdict
Grade.us has been around for a long time and has a loyal agency user base. However, the platform lacks the modern AI-powered features that differentiate EMR, and per-seat pricing with a premium white-label add-on makes it significantly more expensive at scale.
Choose EmbedMyReviews if:
- You want predictable flat-rate pricing that doesn't increase with growth
- Sales Intelligence, AI Visibility Testing, Local Search Grid, and AI Review Assistant are important
- White-label should be included, not a $440/year add-on
- BYOK for wholesale AI/SMS/Email costs matters for your margins
- Stripe billing automation and custom plans are essential
Choose Grade.us if:
- You have a small number of clients and per-seat pricing works
- You need Grade.us's specific review funnel workflow
- You're already invested in their ecosystem with existing clients
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Common questions
If Grade.us pricing or packaging no longer fits, EMR gives agencies a cleaner model.
$99/month flat. Unlimited locations. No extra white-label fee.
No credit card required. Explore the platform for 14 days.
Switching platforms? Free migration support included.