Comparison
EmbedMyReviews vs Broadly
Broadly is a direct-to-business customer engagement platform. EmbedMyReviews is built for agencies reselling the service under their own brand. That difference matters before pricing even enters the conversation.
- Pricing: $99/month flat, everything included
- Locations: Unlimited
- Annual cost (50 locations): $1,188
- White-label: Included
- Contracts: Month-to-month, cancel anytime
- Pricing: $249-449/month per location
- Locations: Per-location pricing
- Annual cost (50 locations): ~$209,400
- White-label: Not available
- Contracts: Month-to-month
Broadly and EMR are built for different buyers
Broadly's per-location model means your software cost scales linearly with every client you add. EMR stays flat at $99/month.
| Scale | EMR Annual | Broadly Annual |
|---|---|---|
| 10 locations | $1,188/yr | $41,880/yr |
| 50 locations | $1,188/yr | $209,400/yr |
| 200 locations | $1,188/yr | $837,600/yr |
Based on public Broadly pricing reviewed in March 2026. Vendor pricing and packaging can change, so verify current figures before using them commercially.
Feature Comparison
| Feature | EmbedMyReviews | Broadly |
|---|---|---|
| Monthly price | $99/mo flat | $249-449/mo per location |
| Locations included | Unlimited | Per-location pricing |
| Annual cost (50 locations) | $1,188 | ~$209,400 |
| Primary focus | White-label reputation for agencies | Direct-to-business engagement |
| White-label | Included @ $99/mo | Not available |
| Custom client billing | Included | Not available |
| BYOK model | Full control, zero markup | Not available |
| AI review responses | Included (BYOK) | AI drafting included |
| Sales Intelligence | Included | Not available |
| Search AI | Included | Not available |
| Local Search Grid | Included (BYOK) | Included on Pro+ |
| Webchat | Not included | Included |
| SMS campaigns | Unlimited (BYOK) | Included on Elite |
| Review sources | 67+ | Major platforms |
| Setup fee | $0 | ~$350 |
| Contracts | Month-to-month | Month-to-month |
The Verdict
Broadly is a solid direct-to-business engagement platform combining reputation management with webchat, payments, and email marketing. But it is built for individual businesses, not agencies. There is no white-label layer, no agency workflow, and the per-location model gets expensive quickly.
Choose EmbedMyReviews if:
- You're an agency managing multiple client locations
- You need white-label with custom domain and branding
- Predictable, flat-rate pricing matters for your business model
- You want Sales Intelligence, Search AI, and AI Review Assistant, which are outside Broadly's current scope
- BYOK for zero-markup API costs is important for your margins
- Custom client billing and sales agent dashboards are essential
Choose Broadly if:
- You're a single business (not an agency) wanting an all-in-one engagement tool
- You need built-in webchat for your website
- You want integrated payment processing and email marketing in one platform
- Per-location pricing isn't a concern because you only have 1-2 locations
14-day free trial. No credit card required.
Other Comparisons
Common questions
If Broadly is the wrong model for an agency, EMR gives you a cleaner one.
$99/month flat. Unlimited locations. Full white-label. No setup fees.
No credit card required. Explore the platform for 14 days.
Switching platforms? Free migration support included.