Best Practices for Uploading and Managing Organization Logos

Mannie Gill
Founder at EmbedMyReviews

A clean and consistent logo helps your clients stand out and feel professional. This guide walks you through how to upload and manage logos easily within the platform — so they look great in emails, widgets, social media images, and more.


1. Why Logos Matter

A logo is often the first thing customers notice. When it’s used consistently, it builds trust and makes the brand look polished.

Here’s where the logo appears:

  • In emails sent to customers (like review requests - if enabled)
  • On the “Feedback” forms
  • On social media share images
  • Inside your agency dashboard

2. Image Formats: What Works Best?

Here’s what to use and what to avoid:

  • PNG – Best choice! Keeps quality high and supports transparent backgrounds (great for emails).
  • JPG / JPEG – Good if your logo has no transparency or includes photo-like elements.

⚠️ Acceptable (with a note):

  • SVG – Sharp and scalable, great for social media and dashboards.
    ⚠️ But not good for emails – many email apps don’t display SVGs properly.

🚫 Avoid:

  • GIF – Not ideal for logos. Static logos in GIF format tend to lose quality.

The platform auto-generates different versions of your logo, but it helps to start with a good source image. No need to upload multiple sizes — we handle that for you!

👍 Best Practices:

  • High quality – Always upload the highest resolution version you have.
  • Transparent background – Especially useful for social media (use PNG or SVG).
  • Balanced shape – Avoid logos that are too wide or too tall. A more square or rectangular shape fits better in most places.
  • Leave space around the logo – Don’t crop too tightly. A little breathing room helps.

4. Where Your Logo Is Used (and What Works Best)

Where It's ShownIdeal Format & SizeTips
EmailsPNG, around 300×80 pxSVGs won’t work in emails. PNG is the safest choice.
Feedback FormPNG or SVG, around 300×120 pxWill shrink on mobile to around 80px tall.
Social Media ImagesPNG or SVG, at least 600×600 pxTransparent background helps your logo blend nicely. Square-ish logos work best.
Organization/Customer CardsPNG or SVG, around 300×128 pxJust make sure the logo is crisp.
Internal ThumbnailsNo need to upload separatelySystem creates a 50×50 px version for you automatically.

5. How to Upload & Manage Logos

Where You Can Upload:

  • While creating a Customer
  • While creating an Organization
  • While editing an Organization
  • While editing a Feedback Form
  • While editing a Review Request Campaign
  • When using the Social Media Image Designer

What Happens When You Upload:

  • Your logo gets added to the organization’s logo library.
  • If no logo was set before, this becomes the main one.
  • You can upload more than one version (PNG, JPG, SVG).
  • The system automatically creates versions for different uses:
    • Emails
    • Feedback forms
    • Social media
    • Internal thumbnails

👉 No need to upload different sizes — we do the heavy lifting behind the scenes.


6. Managing Which Logo Is Used

  • The most recent high-quality upload usually becomes the default.
  • For email use, the system looks for a PNG first (since SVGs don’t display well in email).
  • If the best option isn’t available, it falls back to the main logo you’ve set.

7. Common Issues & How to Fix Them

🛑 Logo Not Showing in Emails?

Usually means you uploaded an SVG.
✅ Upload a PNG version instead.

😕 Logo Looks Blurry?

The original image might be too small or low quality.
✅ Try uploading a higher-resolution version.

😬 Logo Looks Cut Off or Awkward?

Some logos are too tall or too wide for certain areas.
✅ Use a more balanced or resized version that fits better.

✅ Always Test After Uploading

After uploading or changing a logo, preview how it looks in:

  • An email
  • The Feedback form
  • The dashboard

Make sure everything looks sharp and clean.